webinar: internal communications: inspiring employee engagement

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1 Internal Communications: Inspiring Employee Engagement #coreconten t

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Employees use their own mobile devices to conduct their job functions anytime and anywhere. With the rise of the Mobile Workforce leading organizations recognize the importance of mobile innovations to get ahead of the competition. Good content orchestration and effectiveness solutions can make sure the right content gets to the right people, hence saving time, improving productivity, speeding up the information gathering and influencing action.

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Page 1: Webinar: Internal Communications: Inspiring Employee Engagement

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Internal Communications:Inspiring Employee Engagement

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Today’s webinar speaker Ron MaturoInternal Communications and Employee Engagement Executive, formerly with Bank of New York, Merck and Rolls Royce Energy

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Alex RomanovichChief Revenue and Marketing Officer at CoreDigitalWorks

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World MobilePenetration

93%

North AmericaPenetration

101%

Explosion of mobile devices

Explosion of connected “smart” devices – smartphones and tablets – is enabling and challenging organizations in every industry to transform their business processes.

Source WeAreSocial

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World Average

93%

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Explosion of content1. Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion. (Source: eMarketer).

2. Nine in 10 organizations market with content. (Source: Content Marketing Institute)

3. According to 37% of marketing managers, the most important way to engage customers is content-led websites. (Source: The CMA)

4. 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)

5. Eight out of 10 CMOs believe custom content should be an integral part of a marketing strategy. (Source: Hanley-Wood Business Media)

6. The use of video content has risen from 52% in 2011 to 70% in 2012. (Source: Content Marketing Institute and Marketing Profs)

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7. The use of mobile-optimized content marketing has risen from 15% in 2011 to 33% in 2012. (Source: Content Marketing Institute and Marketing Profs)

8. The use of virtual video conferences has risen from 10% in 2011 to 28% in 2012. (Source: Content Marketing Institute and Marketing Profs)

9. Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content. (Source: Content Marketing Institute and Marketing Profs)

10. Companies with over 1,000 employees typically allocate 24% of their marketing budget to content. (Source: Content Marketing Institute and Marketing Profs)

11. The average, annual spend on branded content outsourcing was a $371,364, and $987,417 for companies that exclusively outsource. (Source: Custom Content Council)

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Explosion of content (cont.)

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Internal Communications Challenges

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More than 50% of the companies don’t have social

media policy

STAFFING

Cost effectiveness

Management (time, learning new platform,

etc.)

Content security

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Is this yet another

channel to manage?

MEASUREMENT

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ENGAGEDThese employees workWith passion and feel

A profound connectionsTo their company. They

drive innovation and move the organization

forward.

NON-ENGAGEDEmployees are

essentially “checked out”. They’re sleepwalking through their workday, putting time – but not energy or passion into

their work.

DISENGAGEDActively disengaged employees aren’t just

unhappy at work; they’re busy acting out their

unhappiness. Every day, these workers undermine

what their engaged coworkers accomplish.

The Three Types of Employees

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Start the dialogue

1. Social media is considered to be the main trend in internal communications

2. Organizations are being challenged by conflicting goals of attracting younger talent while improving morale

3. Employees of all ages are demanding more timely and transparent communications

IC departments are being challenged by organizational restructuring, reduced time, increased workload, and less resources.Communicators are evolving their strategies to be more personalized, relevant and timely.

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See How You Can BenefitEngage + Enable your employees and here’s how you could benefit

Increase employee performance by

40%

Increase customersatisfaction by

18%

Multiply your financial success

X 4⅟2

Decrease employeeturnover by

14%

Source: Based on linkage case studies using Hay Group’s global normative database

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MobilityUsers want to be able to access corporate data from any device, anywhere. In BYOD environments where the user owns the device, device-level security access solutions such as VPNs and/or custom network settings can increase IT administration. Users may not be familiar with how to install a VPN, create a key, and operate the VPN, which can generate costly help desk calls.

ProductivityBusiness functions and applications may be complicated by client-side security controls. Logging on to a VPN can delay access to corporate resources or slow down access to performance-sensitive data, thereby inhibiting employee productivity

TransparencyUsers need to have the same native experience with each application. Solutions that slow down or alter the user experience are invasive and lower productivity

PrivacyWhen users own the device, they do not want the inconvenience of turning corporate security on or off depending on personal use. Moreover, they do not want the corporate logging of personal information.

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Employee/User Needs

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Visibility and controlAllow enterprise to decide who gets what and under what conditions. IT needs to know what happens with sensitive corporate data after it has been downloaded to employee devices. What data left, how sensitive is it, and who downloaded it are among the questions IT must answer.

Ease of deploymentIT needs a solution that does not require a team of network administrators to roll out. Solution that is easy to deploy and manage than a complex and tortuous system operating in corporate network

Security and complianceEmployees don't want to give up control of their personal device to the organization. IT needs to secure the data on BYOD devices without installing software agents on each and every device.

Inter-operateFurthermore, IT needs a solution that interoperates with existing Legacy data, CRM, Content Management, Business Intelligence, etc.

IT Needs

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Employee engagement surveys. Survey data must be specific, relevant, and actionable for any team and organization level. Employees will expect action to follow.

Focus on engagement at the local and organizational level. Real change happens at the local level, but it only happens when organization leaders set the tone from the top.

Select the right tools of communication. BYOD and social media are the two leading drivers of change in the enterprise. Use them wisely to increase employee engagement and improve upon metrics.

Define engagement goals in realistic, everyday terms. To bring engagement to life, leaders must make engagement goals meaningful to employee’s day-to-day experiences.

See How You Can Benefit

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We are all about

Relevant. Focused. Content Orchestration.

CoreDigitalWorks products family

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Why

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CoreContent and CoreMobile:

• Will save you and your enterprise time and money on R&D.

• Will bring you up to speed with a pre-designed app and centralized management platform

• Will Provide you with a white-labled products to fit your

brand needs

• Integrate and Sync with corporate already owned backend systems like CRM, CMS, Legacy Data, etc.

Will allow you to:

• Embrace the BYOD policy, having a full set of native apps for iOS, Android and Windows Mobile with intuitive and easy-to-use user interface

• Take control with a role-based management system and usage rules-like policy settings

• Put it at ease for end-users. Simply download the app and start getting updates within your role at the corp.

• Deliver Push vs PULL - Buzz your app user that New content is here! and needs his/her attention.!

• Orchestrate. Set content lifetime and availability

schedule compliant with your regulatory policy.

• Operate with a broad range of content type from a simple text doc to a streaming media

• Measure and Analyze content effectiveness. Get aware of the points you should pay attention to: if and how, who and when your content was consumed and what is the coverage.

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Unique to Your Company Program

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Orchestrate

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I my job

Q & A