webinar netbase

8/12/2019 Webinar Netbase

http://slidepdf.com/reader/full/webinar-netbase 1/14

Social Media Analytics

Netbase Abril 2014



© 2013 SAP AG. All rights reserved. 3

PEOPLECore HR Cloud

• SuccessFactors Employee

Central

• SuccessFactors Employee

Central Payroll

Performance Cloud

• SuccessFactors Performance &

Goals

• SuccessFactors Compensation

• SuccessFactors Succession &

Development

Learning Cloud

Recruiting Cloud

HR Analytics Cloud

• SuccessFactors Workforce

Analy tic s

… nuestro Portafolio de Aplicaciones

Cloud

CUSTOMER

Customer Cloud

• SAP Cloud for Sales

• SAP Cloud for Service

• SAP Cloud for Social

Engagement

• SAP Social Media Analytics

by Netbase

MONEY

Financial Cloud

• SAP Cloud for Financials

• SAP Cloud for Travel

• Ariba In voi ce Pro

• SAP Business ByDesign

• SAP Business One Cloud

• SAP Sales and Operations

Planning

SUPPLIER

Sourcing Cloud• Ariba So urc ing Pro

• Ariba Discovery

• Ari ba Co ntr act Pro

• Ariba Su ppl ier Info

Management

Procurement Cloud

• Ari ba Pro cur e-to-Pay Pro

• Ariba Servi ces Procurement

• Ariba Procu rement Content

Spend Analytics Cloud

• Ariba Sp end Visibil ity

SOCIAL COLLABORATION with SAP Jam

BUSINESS COLLABORATION with the Ariba Network

LINE-OF-BUSINESS CLOUD APPLICATIONS

Full Suite ERP on the Cloud with ByD and B1oD



Social Media Analytics



© 2013 SAP AG. All rights reserved. 5SAP SKILLS 2013

SAP Cloud for

Service

SAP Cloud for

Social Engagement

SAP Cloud for

Sales

SAP Social Media

Analytics by NetBase

PROSPECT CUSTOMER PROMOTER

ENTERPRISE SOCIAL ANALYTICS MOBILE AND OFFLINE

SAP Cloud for Customer

Rich

Insights

Seamless

Integration

Industry

Content

Beautiful User

Experience

EARN their business

by knowing them

better

GROW with them as

their needs change

TURN prospects into

promoters

Engage your customers like never before



© 2013 SAP AG. All rights reserved. 6SAP SKILLS 2013

Social media analysis to extract sentiment and opinion on any topic.

Gain rich insight into the attitudes and feelings of your audience.

High accuracy and low spam with natural language processing

Flexible dashboards

Scheduled alerts

Open API and integrated with SAP Cloud for Social Engagement

SAP Social Media Analytics by NetBase


http://slidepdf.com/reader/full/webinar-netbase 7/14© 2013 SAP AG. All rights reserved. 7SAP SKILLS 2013

Recognize Elements of a Value Proposition

SAP Cloud for Social Media Analytics

Key Benefits • Immediate results from tracking and trending of social

metrics such as buzz, sentiment, and passion intensity over

time with 12-months of history from day one.• Deeper understanding of consumer sentiment opinions,

emotions, and behavior expressed about brands and other

subjects on the Social Web through a state-of-the-art,

natural-language processing engine.• High quality real-time analysis of social media buzz and

deep sentiment on any subject by eliminating most Social

Media junk through sophisticated spam detection, de-

duping, and blacklisting

• Pre-integrated into other SAP Products such as SocialEngagement, BI, CRM, and Demand Signal Management.

• Simple, intuitive user interface facilities adoption at all

levels of the organization• Global coverage through 26 analyzed languages with many

additional languages planned.

Key Features

Applying Compet it ive Advantage



Recognize Elements of a Value Proposition


Helps market research analysts, brand managers, and

executives to:

• Make better business decisions faster with a deeper understanding of customers, brands, products, and

competitors, as well as your market, and the social and

economic issues that affect it.

• Drive innovation across the enterprise

• Effectively track the success of marketing campaigns

and adjust messaging for campaigns and product

launches based on real-time feedback• Quickly identify and mitigate viral rumors and other

online brand risks

• Accurately identify strengths and weaknesses in

competing products to compete better

Key Features

Key Benefits




Recognize Key Competitors

Below is a list of our key competitors for our Cloud for Service product:Click the product name below to view the description.

Competitor Product Description

Service

Cloud

Strengths are many existing customers and

supports more languages but is a first

generation tool that uses keyword detection

technology which introduces a lot of noise and

“spam” into results, and difficult UI that takes

substantial effort to create useful results.

Sysomos





Recognize Key Competitors

Below is a list of our key competitors for our Cloud for Service product:Click the product name below to view the description.

Competitor Product Description

Service

Cloud

Have low price & good language coverage plus

an attractive UI. However, No NLP and can’t drill

down to see source data, can’t validate

anything.

Sysomos





Describe Key Positioning and Potential Threats

Key Positioning of SAP Cloud for Social Engagement and Social Media

Analytics

P1

P2

Certified integrated data and processes with SAP that has roadmap

and supported as a standard product. Competition will position custom

integration professional services that have an unpredictable futureonce the solution is deployed.

Sophisticated out-of-box business analytics included with product.

Competition will position a business intelligence/data warehousepartner for advanced analytics.

Appl ying Compet it ive Advantage



Describe Key Positioning and Potential Threats

SAP (basics + the hard stuff = action)

• High signal to noise (without spam)

• Accurate brand sentiment

• Net Sentiment & Passion intensity

• Reasons why (likes, dislikes, emotions, behaviors)

• Resonating themes

• Full year history - on any topic in real-time

• Ease of use: Packaged Solutions

• Seamless integration to SAP products

Competitors: Only do the basics: Buzz trending & share of voice, crude sentiment

detection "tone”, word clouds, influence and reach, and some pretty charts

Appl ying Compet it ive Advantage



Thank you



© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affi liated companies ("SAP Group") for informational purposes only, without representation or

warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group

products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing

herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in

Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

webinar netbase

Documents