[webinar] new from google: algorithm changes & social media analytics

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@TravisLowSEO A Look Inside Googles Latest Feature Releases facebook.com/webmarketing123 Dial: +1 (646) 307-1724 Access Code: 430-272-555 Today s Host: New From Google: Algorithm Changes & Social Media Analytics Travis Low, VP & Senior SEO Strategist

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Page 1: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

A Look Inside Google’s Latest Feature Releases

facebook.com/webmarketing123

Dial: +1 (646) 307-1724

Access Code: 430-272-555

Today’s Host:

New From Google: Algorithm Changes & Social Media Analytics

Travis Low,

VP & Senior SEO Strategist

Page 2: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

@TravisLowSEO

Founded in 2004

100+ Clients

Custom KPI-based Scorecards

Proprietary Attribution Tool

Page 3: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

Some Practical Matters

Page 4: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

Are the slides available?

Yes! Just email [email protected]

Some Practical Matters

Page 5: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

Are the slides available?

Yes! Just email [email protected]

Connect with us on Social Media

@webmarketing123

facebook.com/webmarketing123

Some Practical Matters

Page 6: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

Are the slides available?

Yes! Just email [email protected]

Connect with us on Social Media

@webmarketing123

facebook.com/webmarketing123

Want to learn more?

Request a Customized SEO Assessment Today.

You May Qualify for a $50 Amazon.com Gift Card!

visit bit.ly/wm123seo

Some Practical Matters

Page 7: [Webinar] New from Google: Algorithm changes & social media analytics

@TravisLowSEO

Webinar Agenda

1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.

2 Social Signals Have Come of Age

What’s changed, and what you should do to take advantage of it.

3 Google Analytics goes Social See how you can track the ROI of social engagement.

4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.

Page 10: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Page 11: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Farmer

Some of the Biggest Losers:

• TheFind.com

• BizRate.com

• ShopWiki.com

• EzineArticles.com

• HubPages.com

• Buzzillions.com

• Shopping.com

• Suite101.com

• Kaboodle.com

• AssociatedContent.com

Page 12: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Farmer

Some of the Bigger Winners:

•LinkedIn

•Facebook

•WikiHow

•EHow

•ConsumerReports.org

•Etsy.com

•Epinions.com

•Buy.com

Page 13: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Understanding Keywords

Page 14: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Caffeine

An Infrastructure Upgrade

to support faster crawling and

indexing.

Affected 35+% of searches.

Page 15: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Panda

• Quality Content

Originality, length, authority,

quality and relevance

Page 16: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Panda

• Quality Content

Originality, length, authority,

quality and relevance

• Site Metrics

User experience, time on

site, bounce rate, load time,

etc

Page 17: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Panda

• Quality Content

Originality, length, authority,

quality and relevance

• Site Metrics

User experience, time on

site, bounce rate, load time,

etc

• Back-link Evaluation

Link profile, quality and

relevance

Page 18: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Panda

• Quality Content

Originality, length, authority,

quality and relevance

• Site Metrics

User experience, time on

site, bounce rate, load time,

etc

• Back-link Evaluation

Link profile, quality and

relevance

• Authority & Verification

Establishes and protects

authorship

Page 19: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Google Update: Panda

• Quality Content

Originality, length, authority,

quality and relevance

• Site Metrics

User experience, time on

site, bounce rate, load time,

etc

• Back-link Evaluation

Link profile, quality and

relevance

• Authority & Verification

Establishes and protects

authorship

• Social Signals

Comments, social media

response, reviews and

citations

Page 20: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

What Will Not Work Anymore

• Low to no-value ad sites

• Duplicate content

• Low % spun content

• Auto-blogging

• Fabricated back-links

• High pitch-to-content ratio

• Copy & paste i.e. Amazon customer reviews

Google Update: Panda

Page 21: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

What Will Work

• Content Marketing

• Lead Generation/ List Building

• Adsense

• Effective Social Media Strategy

• Effective Mobile Strategy

• Local Research / Offline Marketing

• “Personalized Search” SEO individual preference

• Video marketing

Google Update: Panda

Page 24: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Webinar Agenda

1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.

2 Social Signals Have Come of Age

What’s changed, and what you should do to take advantage of it.

3 Google Analytics goes Social See how you can track the ROI of social engagement.

4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.

Page 25: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

How do Social Signals affect Search Results?

Page 26: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

How do Social Signals affect Search Results?

Social Authority is the logical

extension of Link Authority.

Page 27: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

How do Social Signals affect Search Results?

Shares, Comments, Tweets

and Retweets are ‘votes’,

just as links are‘votes’.

Page 28: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

How do Social Signals affect Search Results?

Page 30: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Webinar Agenda

1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.

2 Social Signals Have Come of Age

What’s changed, and what you should do to take advantage of it.

3 Google Analytics goes Social See how you can track the ROI of social engagement.

4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.

Page 31: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Social Media Analytics

Page 32: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Also New in Analytics

Custom Dashboards

are now shareable

Page 33: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

And custom reports can be

automatically sent to you or

anyone else you specify.

Also New in Analytics

Page 34: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Webinar Agenda

1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.

2 Social Signals Have Come of Age

What’s changed, and what you should do to take advantage of it.

3 Google Analytics goes Social See how you can track the ROI of social engagement.

4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.

Page 35: [Webinar] New from Google: Algorithm changes & social media analytics

How are Mobile and Voice Search impacting SEO?

@ TravisLowSEO

Page 36: [Webinar] New from Google: Algorithm changes & social media analytics

Google Instant further privileges the top result

@ TravisLowSEO

Page 37: [Webinar] New from Google: Algorithm changes & social media analytics

Google Instant further privileges the top results

@ TravisLowSEO

Page 38: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Tying It All Together

Page 39: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Tying It All Together

• Focus on generating original, relevant, shareable content.

Page 40: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Tying It All Together

• Focus on generating original, relevant, shareable content.

• Infuse your social media efforts and share-worthy content

with your keywords and key phrases.

Page 41: [Webinar] New from Google: Algorithm changes & social media analytics

@ TravisLowSEO

Tying It All Together

• Focus on generating original, relevant, shareable content.

• Infuse your social media efforts and share-worthy content

with your keywords and key phrases.

• Adopt a metrics-based approach that measures outcomes.

Page 42: [Webinar] New from Google: Algorithm changes & social media analytics

• Request a Customized SEO Assessment Today.

You May Qualify for a $50 Amazon.com Gift Card!

• Email [email protected]

• Or visit bit.ly/wm123seo

Page 43: [Webinar] New from Google: Algorithm changes & social media analytics

- “Cost of the Problem” Analysis: Discover the cost of not ranking

in the top positions on search engines. How much revenue is being

lost to competitors with the best rankings?

- Take a hard look at your competitors: Find out where you rank

against your top competitors and what tactics they’re employing.

- Comparison of different digital strategies: Paid Search, Organic

Search, Display Advertisiing, Social Media Marketing.

Or visit bit.ly/wm123seo

@ TravisLowSEO

What can you expect from speaking with one of our analysts?

Next week: The Myth and Math of SEO

facebook.com/webmarketing123