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THE SAME ANNUAL REPORT. JUST BETTER/

| STRATEGIC DESIGN

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PRESENTERS/

CAROLINE BRUCKNERNEIL ANDERSON

NANDERSON@TMXEQUICOM.COM CBRUCKNER@TMXEQUICOM.COM

HUGH CARTER

HCARTER@TMXEQUICOM.COM

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THE WORLD IS EVOLVING.

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THE WORLD IS EVOLVING.

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THE WORLD IS EVOLVING.

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THE WORLD IS EVOLVING.

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ANNUAL REPORTS ARE EVOLVING TOO.

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NOT THE FINANCIALSNOT THE MD&ANOT A BOOKNOT A PDFAN OPPORTUNITY

THE ANNUAL REPORT

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WHY DO AN ANNUAL REPORT?

RESPECT YOUR SHAREHOLDERS

COMMUNICATION MATTERS

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SEIZING THE OPPORTUNITY

COMPELLING STORY CLEAR LANGUAGE+ STRONG DESIGN

= EMOTIONAL RESPONSE

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MORE OPTIONS

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THE SAME, JUST WORSE

NOT A PDFNOT A PDF WITH FLIP PAGESNOT A BUNCH OF FLAT JPEGSAN INTERACTIVE EXPERIENCE

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THE SAME, BUT BETTER

Conceived and executed specifically for an online experience

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WHY DO IT ONLINE?

THE SAME,

JUST BETTER

IMPACTRECALLCONVENIENCEREACHMEASURABLE

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WHY > VIDEO/AUDIO

Showcase personalities

Tell a story

Connect emotionally WWW.AGNICO-EAGLE.COM

HTTP://WWW.YOUTUBE.COM/WATCH?V=ZE2LX2NYUHM

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WHY > MOTION GRAPHICS

HTTP://YOUTU.BE/6O9F5NRJZWG

HTTP://YOUTU.BE/0IFNAK-PKRI

Bring data to life

Explain a concept

Engage the audience

WHY > HTML5

Video & audio support built-in

New dynamic interactive options

Mobile friendly

The future of web

WWW.GE.COM/AR2011

WWW.AXIA.COM/INVESTORS/ 2012_INTERACTIVE_PROGRESS_REPORT

WWW.NISSAN.CA/VEHICLES/MS/ VERSASEDAN/EN

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CASE STUDY SPROTT RESOURCE

WWW.SPROTTRESOURCE.COM/2011AR/

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CASE STUDY SPROTT RESOURCE

55%COST REDUCTION

~2KVISITORS

58COUNTRIES

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CASE STUDY SPROTT RESOURCE

PROVOCATIVE MESSAGE

+ STRONG DESIGN

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CASE STUDY SPROTT RESOURCE

The best feedback we have had is from international investors who are new to the story. The annual really gives them a good overview of the macro story and the investments.

“

— Glen Williams, Director of Communications, Sprott Inc.

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CASE STUDY COMDEV

WWW.COMDEV.CA/AR/

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CASE STUDY COMDEV

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CASE STUDY COMDEV

233%INCREASED

REACH(COMPARED WITH PRINT AR IN 2010)

1,400UNIQUE

VISITORS

96%DECLINE IN

PRINT COPIES(2007 – 2011)

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CASE STUDY COMDEV

COMPELLING STORY

+ IMPACT

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INGREDIENTS

COMPELLING STORY CLEAR LANGUAGE+ STRONG DESIGN

= EMOTIONAL RESPONSE

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EMOTIONAL RESPONSE

IMPACTRECALLCONVENIENCEREACHMEASURABLE

THE SAMEJUST BETTER

+ BETTER

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Q&A

THANKS FOR ATTENDING

WWW.TMXEQUICOM.COM WWW.IRMATTERS.COM @TMX_EQUICOM             

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WE WOULD LOVE TO HEAR YOUR THOUGHTS

CAROLINE BRUCKNERNEIL ANDERSON

NANDERSON@TMXEQUICOM.COM CBRUCKNER@TMXEQUICOM.COM

HUGH CARTER

HCARTER@TMXEQUICOM.COM

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THE SAME ANNUAL REPORT. JUST BETTER/

| STRATEGIC DESIGN