webinar series for arts presenters part 4: thursday, may 29th: digital marketing 101: connecting...
TRANSCRIPT
![Page 1: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/1.jpg)
![Page 2: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/2.jpg)
Webinar Series for Arts Presenters
Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing
Presented by:
![Page 3: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/3.jpg)
Reminder
You can hear us, but we can’t hear you!!
![Page 4: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/4.jpg)
Webinar tips
Can’t hear? Try turning up your volumeCall in or use headphones
Have a question? Use the Q&A box
![Page 5: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/5.jpg)
Digital Marketing 101
Being social with social mediaMay 15, 2014
with
![Page 6: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/6.jpg)
About TechSoup Canada
We help nonprofits use technology to achieve their full
potential.
Register your organization today, to be eligible to request over 300 products from 25 donor partners! www.TechSoupCanada.ca/getting_started
![Page 7: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/7.jpg)
Technology Donations Program
Is my org eligible?a) Does your business number end in
RR0001?
b) Do you have a Letters Patent from Industry Canada?
c) Are you incorporated as a not-for-profit corporation with your province?
d) Are you a library?
You may be eligible to get donations of…
![Page 8: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/8.jpg)
We create and curate tech resources
@techsoupcanadafacebook.com/techsoupcanadafeeds.feedburner.com/techsoupcanada
![Page 9: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/9.jpg)
Tierney SmithProgram Manager at TechSoup Canada @TierneyS
About Me
![Page 10: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/10.jpg)
Agenda
Understanding social mediaSelecting a channelUsing social mediaMeasurement & evaluationSocial media examplesQ&A
![Page 11: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/11.jpg)
Understanding Social Media
![Page 12: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/12.jpg)
What are your goal(s) for social media?
![Page 13: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/13.jpg)
Why is Social Media important?
Social Media Plays a Major Role in Exposing New Audiences to Canadian Arts Organizationshttp://corporate.askingcanadians.com/social-media-plays-a-major-role-in-exposing-new-audiences-to-canadian-arts-organizations/
55%of Canadians
(interested in arts & culture) use social media to connect
with art organizations
48%increased interest to attend an arts
event through posts on social media
39%attended an arts or cultural event
due to posts on social media
![Page 14: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/14.jpg)
Before you adopt, understand the tool
Common stages of social media adoption: Peer pressure. “Everyone’s doing it, let’s do it too!”
Underestimating work. “Social media is easy. My nephew can do it. Set up a Facebook account and start tweeting!”
Overestimating results. “We have some fans and followers, but we haven’t gained new donors, members, volunteers, etc.– what gives?”
Disappointment. “This social media thing is a bust. It takes too much time and the return isn’t worth it.” Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
![Page 15: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/15.jpg)
Social Media is …
… Not a broadcast tool
It’s more like a conversation
![Page 16: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/16.jpg)
Social Media can be a lot of things
Think of Social Media as:Community bulletin
boardEmailDiscussion board/public
forumA guided museum tourA form/online form
![Page 17: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/17.jpg)
Examples
Community bulletin board. Info about performancesEmail. Answering questions about performances;
building relationships with artists, other arts groups.Discussion board/public forum. Post-show discussions
and engagement.A guided museum tour. Interesting/funny/thought-
provoking arts content, news, videos, etc.A form/online form. Mini-surveys on what
artist/performance type you’d like to see next season.
![Page 18: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/18.jpg)
Quick Reminders
Assess. Online “listening” – who’s talking about you; the arts?
Set Goals. What tangible outcomes do you hope to see?Target Audience. Who in your audience (or potential
audience) is using social media?Define your voice. What is your organization’s personality? Build your Team. Who’s in charge of strategy & direction?
Who will be handling the day-to-day tasks (tweeting, posting, pinning, etc.)?
![Page 19: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/19.jpg)
Selecting Social Media Channels
![Page 20: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/20.jpg)
What social media channels do you have a presence on?
• Tumblr
• Other
![Page 21: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/21.jpg)
Understand Your Channels & Tools
Decide what channels to use and set goalsFacebookTwitterLinkedIn, etc.
More channels = more time & resources
Plan for 2 hours / week / channel
![Page 22: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/22.jpg)
Who’s using social media?
2013 Canada Digital Future in Focus - comScore, Inchttp://theexchangenetwork.ca/upload/docs/Canada's%20Digital%20Future%20in%20Focus%202013.pdf
68%of Canadians use
social media
93%
of social media users are on Facebook!
![Page 23: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/23.jpg)
With Facebook in the lead …
20%of social media
users are on Twitter
18%of social media
users are on LinkedIn
18%of social media
users are on Tumblr
10%of social media
users are on Pinterest
![Page 24: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/24.jpg)
Who’s online*?
Age 18-29
Age 30-49
Age 50-64
Age 65+
9%
1%
13%
5%
45%
14%
3%
24%
9%
60%
24%
5%
27%
19%
79%
27%
13%
15%
31%
84%
The Demographics of Social Media Users – 2012http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_SocialMediaUsers.pdf*out of total % of internet users in US
![Page 25: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/25.jpg)
Guidelines &Best Practices
Ideal posts are 40 – 80 characters Post photos over links (& use optimal sizes) Individuals: Weekends, 12-7pm Organizations: Weekdays, 1-4pm
1. Profile picture easily recognizable by potential fans
2. Engaging cover photo
3. Short & sweet bio with links
4. Optimize your profile picture/cover photo with links or more information
5. Customize your app thumbnails
5
4
3
1
2
![Page 26: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/26.jpg)
Guidelines &Best Practices
Ideal tweets are 100 characters Max. two #hashtags Individuals: Midweek & weekends, noon & 6pm Organizations: Weekdays, 1-3pm
1. Recognizable profile picture
2. Branded Twitter handle
3. >160 character bio with URL & #hashtag to increase search ability
4. Pinned tweet
5. Visual & engaging cover photo
4
1
3
2
5
![Page 27: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/27.jpg)
Guidelines &Best Practices
Engage in groups (& be genuine!) Post jobs & events to increase your SEO Share valuable content (including offers) Tuesday-Thursday, 7-9am & 5-6pm
1. Recognizable profile picture
2. Include a cover photo
3. Short & sweet bio with links
4. Have every employee, board member or volunteer on LinkedIn reference you – increase your reach
4
1
3
2
![Page 28: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/28.jpg)
Guidelines &Best Practices
Tumblr
Follow other blogs & like/reblog Keep posts short – one image/video/text update Use #hashtags to increase reach 7-10pm
1. Choose a good, simple theme
2. Short & sweet bio with links
3. Know your post types (text, photo, quote, link, chat, audio & video) and keep it visually appealing
13
2
![Page 29: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/29.jpg)
Guidelines &Best Practices
Pin good photos/images Add quality descriptions & use #hashtags Repin & follow other like-minded people Weekends, 2-4pm & 8pm-1am
1. Easily recognizable profile picture
2. Short & sweet bio with links
3. Start with 5-10 pinboards with specific categories with min. 5 pins for each board
1
3
2
![Page 30: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/30.jpg)
Using Social Media
![Page 31: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/31.jpg)
How to get followers & engagement?
Content Marketing It’s not all about you – keep your own
content and services to a minimum
Participate in discussions and dialogues
Be timely with your responses
Focus on stories and engaging your supporters
Lack time? Focus on one channel and deliver consistent content – be the go-to resource!Also, it’s not just about getting followers – think about your goal
tip!
YOUR CAUSE IS NOT
YOUR STORY.
![Page 32: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/32.jpg)
Puppets Up!Examples
![Page 33: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/33.jpg)
If you were a fan of your own organization, what would it take to engage you?
Something fun? Denny’s Diner Tumblr
Something inspiring?charity:water Facebook
Something useful?TechSoup Canada, Twitter
![Page 34: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/34.jpg)
How often are you going to post, tweet, pin, etc.?
![Page 35: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/35.jpg)
What content do you want to share and when?
![Page 36: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/36.jpg)
Ideas for creating and curating content
Use RSS feeders, follow Twitter lists and hashtags
![Page 37: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/37.jpg)
How do you respond and interact with your community?
![Page 38: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/38.jpg)
Articulate what is acceptable with a social media policy
Resource: http://www.idealware.org/reports/nonprofit-social-media-policy-workbook
![Page 39: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/39.jpg)
Share one idea for content you could post on social media.
![Page 40: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/40.jpg)
Measure & Evaluate Social Media
![Page 41: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/41.jpg)
Why measure?
You need to know if it’s working (or not!)Contribute to your org’s missionExperiment & learn
You need to prove to others that it’s workingLeadership buy-inFunding
![Page 42: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/42.jpg)
How do you measure success?
Exposure Engagement Conversion
SAYFEEL
SEE
DO Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
![Page 43: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/43.jpg)
Example Metrics
SEE FB page likes &
reach TW followers RSS or email
subscriptions Youtube views Bit.ly clicks
SAY FB post likes &
shares Retweets Email forwards Repins & board
followers
FEEL FB shares with
message Retweet with
message Comments Online mentions
DO Donations
Advocacy actions
Event attendance
Membership
Volunteerism
Credit: Fentonhttp://www.fenton.com/resources/see-say-feel-do/
![Page 44: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/44.jpg)
Facts about measurement tools
Some tools are really expensive. Also they can overwhelm you with data
There are lots of free & low cost tools. Use them only if they measure the metrics you want
At the end of the day, it all comes back to your spreadsheet
![Page 45: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/45.jpg)
Let’s put this into practice
![Page 46: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/46.jpg)
TechSoup Canada’s 5 Year Anniversary
Celebrate positive impact Share our history Engage members Had an initial idea of a web-based timeline
![Page 47: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/47.jpg)
Benchmark
TechSoup Germany celebrated their anniversary recently: Made a website Held a contest 4 stories shared online
![Page 48: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/48.jpg)
Goals: Encourage members to share stories (benchmark at 4), Member appreciation (aim for three posts), Tell a Friend (email campaign)
![Page 49: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/49.jpg)
Scheduling campaign activities & assigning roles
![Page 50: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/50.jpg)
Campaign marketing & promotion
![Page 51: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/51.jpg)
Encourage engagement with Twitter #WhatWoodYouDo
Easy for members to share stories on microsite
![Page 52: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/52.jpg)
Dashboards to measure & evaluate
![Page 53: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/53.jpg)
TechSoup Canada’s 5 Year Anniversary Campaign Results
1 month campaign:
520 visits/mth51 tweets/posts 18 member storiesEngagement lasted
throughout the month
… campaign success!
![Page 54: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/54.jpg)
Questions? Comments?
www.techsoupcanada.ca
@techsoupcanada
facebook.com/techsoupcanada
![Page 55: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/55.jpg)
Resources
Tips for succeeding on Facebook http://blog.bufferapp.com/facebook-reach-strategies
Ideas for social media engagement http://www.bethkanter.org/squirrel-kiss
Idealware’s Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit-social-media-decision-guide
Idealware’s Nonprofit Social Media Policy Workbook http://www.idealware.org/reports/nonprofit-social-media-policy-workbook
![Page 56: Webinar Series for Arts Presenters Part 4: Thursday, May 29th: Digital marketing 101: Connecting in the inbox with email marketing Presented by:](https://reader035.vdocument.in/reader035/viewer/2022070415/56649c895503460f94942db8/html5/thumbnails/56.jpg)
What is one next step you plan on taking after this webinar?