webinar%#3 …week+3+industry...webinar #2 make yourself visible! award winning branding...
TRANSCRIPT
Kane Minkus Presents
Webinar #3Make Yourself Visible! Award Winning Branding Techniques
Part 2 HANDOUTS
Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What we are going to cover…
Personal Branding Tool Box
5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What we are going to cover…
Personal Branding Tool Box
1). EssenSals of Brand Success 2). 14 Credibility Elements 3). TesSmonial Formats
5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors
The Credibility Toolbox
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
What this is: "• Your story about how you arrived at the place you arrived & why you are credible to be teaching/speaking. "
• Your moment of realisation "• A specific incident or experience (can be a set of experiences) that gave you insight into how to have great results in a specific area. "
"What this is not: "
• Your life history "• An opportunity to boast "• A long, drawn-out story "
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
What this is: "• Your story about how you arrived at the place you arrived & why you are credible to be teaching/speaking. "
• Your moment of realisation "• A specific incident or experience (can be a set of experiences) that gave you insight into how to have great results in a specific area. "
"What this is not: "
• Your life history "• An opportunity to boast "• A long, drawn-out story "
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
What this is: "• Your story about how you arrived at the place you arrived & why you are credible to be teaching/speaking. "
• Your moment of realisation "• A specific incident or experience (can be a set of experiences) that gave you insight into how to have great results in a specific area. "
"What this is not: "
• Your life history "• An opportunity to boast "• A long, drawn-out story "
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
What this is: "• Your story about how you arrived at the place you arrived & why you are credible to be teaching/speaking. "
• Your moment of realisation "• A specific incident or experience (can be a set of experiences) that gave you insight into how to have great results in a specific area. "
"What this is not: "
• Your life history "• An opportunity to boast "• A long, drawn-out story "
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story
This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)
A Little Bit About Us…
"A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” "
Bob Proctor Author, Speaker & Coach Star from the movie “The Secret”
INVESTING IN YOURSELF IS KEY
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"" 2) It wasn’t always this way… (when you were struggling)"" 3) Then something happened… (the event that changed it all)"" 4) The impact that had on your life going forward"
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"" 2) It wasn’t always this way… (when you were struggling)"" 3) Then something happened… (the event that changed it all)"" 4) The impact that had on your life going forward"
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"" 2) It wasn’t always this way… (when you were struggling)"" 3) Then something happened… (the event that changed it all)"" 4) The impact that had on your life going forward"
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"" 2) It wasn’t always this way… (when you were struggling)"" 3) Then something happened… (the event that changed it all)"" 4) The impact that had on your life going forward"
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize"" 2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with"" 3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with"" 3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with""3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with""3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong""4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing
Defining Moment Story Syntax
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Method: Rockstar Formula
Why A Rockstar Formula?
Formulas Allow You To Raise Your Rates
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Raises Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
SoluDons Are Best Understood Visually
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
You Have A Unique System To Sell
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
How To Create Your Rockstar Formula…
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Should Be 3, 5 Or 7 Steps
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Determine The Compelling Result
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
NoDce The Steps You Took To Get There
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Choice A Physical RepresentaDon
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Step 1 Step 1 Step 1 Result
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine
Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine
Comaford)
Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead
Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine
Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine
Comaford)
Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead
Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine
Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine
Comaford)
Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead
Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine
Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine
Comaford)
Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead
Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.
Name Your System
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine
Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine
Comaford)
Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead
Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
• Pictures & Images
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
• Pictures & Images
• Assigns emotion to your brand
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
• Pictures & Images
• Assigns emotion to your brand
• Creates stickiness through narrative tag
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
• Pictures & Images
• Assigns emotion to your brand
• Creates stickiness through narrative tag
• Bonds all your brand parts together
Metaphor: Brand Theme
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
• Pictures & Images
• Assigns emotion to your brand
• Creates stickiness through narrative tag
• Bonds all your brand parts together
• Most underused part of the toolbox
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Examples: “Experts”
How To Chose A Personal Branded Brand Theme
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Award Winning Branding Techniques"
Quirky, Goofy, Silly, Weird Awesome, Superhuman, FantasDc
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Quirky, Goofy, Silly, Weird Awesome, Superhuman, FantasDc
Love popcorn
Had goofy curly hair when I was young
Have no concept of Dme
rockstar musician
great hockey player
great coach/love spirituality
How To Chose A Personal Branded Brand Theme: Example
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Quirky, Goofy, Silly, Weird Awesome, Superhuman, FantasDc
Love popcorn
Had goofy curly hair when I was young
Have no concept of Dme
rockstar musician
great hockey player
Un-‐Earthing hidden things
How To Chose A Personal Branded Brand Theme: Example
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Un-‐Earthing hidden things
How To Chose A Personal Branded Brand Theme: Example
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
rockstar musician
How To Chose A Personal Branded Brand Theme: Example
2 Reasons For Brand Success
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Award Winning Branding Techniques"
2 Reasons For Brand Success
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
SDckiness
2 Reasons For Brand Success
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Award Winning Branding Techniques"
SDckiness
Brand SaturaDon
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Award Winning Branding Techniques"
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Trust = Credibility + Confidence + Congruence
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Trust = Credibility + Confidence + Congruence
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Trust = Credibility + Confidence + Congruence
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Trust = Credibility + Confidence + Congruence
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Trust = Credibility + Confidence + Congruence
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Awards, Certifications & Degrees
System & Formula
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Compelling Content
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Compelling Content
Pro Appearance
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Compelling Content
Pro Appearance
Authenticity
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Compelling Content
Pro Appearance
Authenticity
Levels of Distinctions
Awards, Certifications & Degrees
System & Formula Inquiry
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Social Proof
Results & Progress (in %)
Products
Personal Experience (Mistakes)
Trust = Credibility + Confidence + Congruence
Position/Past Career
Stats, Data or Research
Compelling Content
Pro Appearance
Authenticity
Levels of Distinctions
Awards, Certifications & Degrees
System & Formula Inquiry
As an Observer/Hours Invested/Interviewer
14 Ways People Experience Your Credibility
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
Where you are from
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Where you are from
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Problem You Came To Solve
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Problem You Came To Solve
What You Learned That Solved This Problem
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Problem You Came To Solve
What You Learned That Solved This Problem
Measurable physical result (Time Bound)
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Problem You Came To Solve
What You Learned That Solved This Problem
Measurable physical result (Time Bound)
Emotional results (Time Bound)
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Name
What You Do (Drop Credibility)
Problem You Came To Solve
What You Learned That Solved This Problem
Measurable physical result (Time Bound)
Emotional results (Time Bound)
Give a character, commitment & capability reference
Where you are from
Name of the product/service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
• Framing
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
• Framing
• Audio & Lighting
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
• Framing
• Audio & Lighting
• Have them smile & give you energy
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
• Framing
• Audio & Lighting
• Have them smile & give you energy
• Consider where you will use this
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Key Components To A Killer TesDmonial
• Framing
• Audio & Lighting
• Have them smile & give you energy
• Consider where you will use this
• Edit it to the point (10/30/60/Long)
1) Create your Defining Moment Story
2) Create your Rockstar Formula
3) Create A Brand Theme (revise Brand)
4) Use Credibility Boosters
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
5) Get video testimonials
Next Webinar
Webinar #4: Make Yourself Visible! Publishing To Raise Your Profile
Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist