Educational webinars are one of the best ways to

engage a target audience, generate new leads, and

move prospects through your sales funnel.

This is your chance to be an educator, build your

company brand, and collect market intelligence all

from the convenience of your office!

Webinars with InsideScientific

Event

Planning

Content

Formatting

Marketing

Online

Hosting

Content Follow Up

Review

expertise and experience

targeted marketing

to your identified research

areas

assistance with content, formatting and creative

delivery of leads and

market intelligence for

timely, actionable follow-up

Event Planning

To kick things off we host a strategy session or two with your team. By the end of these

meetings we will have a specific topic, target event dates, potential guest speakers, and will

have discussed how content should be presented to ensure the greatest impact on

your audience.

After these sessions InsideScientific delivers a project plan listing all crucial actions and

completion dates.

Content Formatting

As part of our service we help craft your

presentation.

To get things started, your staff members and guest speakers submit rough copy content to our team. Following, InsideScientific brings

together content from all presenters and

formats a final presentation that embodies your desired style and corporate brand.

Marketing

Simply put… InsideScientific handles all

marketing initiatives.

First, your event is posted to our website. Then we create an email marketing campaign dedicated to your webinar and ‘narrow-cast’

to your target market. In addition, we leverage online channels to promote your

event and spread the word through specific

scientific networks.

Online Hosting

Many details go in to hosting and running a smooth and seamless webinar.

Conveniently, InsideScientific takes care of all

of these details for you and your guest speakers, including tech-checks for all presenters and multiple practice runs prior to

your event. All registration logistics and

technical considerations are handled by our team, and your event will be professionally

moderated by one of our staff.

Content Follow Up

Following your event we process your slides and webinar recording. This content is then hosted

to your own “past-event” page on insidescientific.com.

Next we follow up with all webinar registrants providing access to your resources and update

social channels so content can be accessed “on-

demand”. Note: options are available to continue lead information retrieval from “on-

demand” viewers.

Review

Post event you receive an ‘Event Report’,

including registrant contact details, market

intelligence data and event statistics. Data is

presented in consumable packets so your team

can review and start follow-up actions quickly.

For those in an annual campaign we offer

custom formatting for CRM integration and

tailored lead-tracking options. Event service

closes with a client debrief.

Client & Guest Speaker* Actions

1. online planning form – topic, objectives, target market, potential guest speakers, and possible live dates – 30 min

2. event strategy meeting(s) – 1-3 hrs*

3. submit rough draft content - 1-10 hrs*

4. attend tech-check(s) – 1 hr*

5. attend practice sessions – 1-4 hrs*

6. LIVE SESSION – 2 hrs*

7. complete rough draft Q&A report – 30 min*

7-21 hours

InsideScientific Actions

Strategy sessions with client

Creation of event workflow document and planning forms

Creation of event landing page and registration page

Dedicated email marketing campaign

Lead-mining

Social channel marketing activities

Tech-checks with all presenters

Review of rough draft with client and guest speakers

Formatting of final presentation

Hosting of practice sessions with presenters

Live hosting and moderation

Formatting of slide-deck and recording

Distribution of event resources

Event report & client debrief

Webinar Campaigns

Take your webinars to the next level!

An annual campaign for your company will increase

exposure and present the greatest opportunity for lead

generation, lead nurturing, and thought leadership

Webinar Service Individual Webinar Campaign

Webinar Event Landing Page Yes Yes

Pre-event Social Media Marketing Yes Yes

Event Email Marketing Yes Yes

Complete Event Report Yes Yes

Webinar Consultation and Strategy Single Event Comprehensive Strategy

Post-Event Lead Collection Optional Optional

Campaign Landing Page No Yes

Post-event Social Media Marketing No Yes

Campaign / Series Email Marketing No 2/year

InsideScientific Press-Release No 2/year

Lead Tracking and Progression Analysis No Yes

Formatting of Event Data for Client CRM No Yes

Event Landing Page Banner (Right Skyscrapper) $500/year Free

Educational webinars with a technical focus are a special

type of virtual event – they are not your run-of-the-mill

online meeting!

It is our belief that successful scientific webinars require

special attention be given to content, the way it is

prepared and delivered, and how the event is marketed.

Fortunately, we have this down to a science!

Webinar Types

Case Study Webinars

This type of webinar is very similar to the type of presentation a scientist would give at a conference. It typically involves 1 or 2 guest speakers showing how a particular product enabled them to discover something of value in their research. The main focuses of the webinar are the scientific findings and how your product enabled these discoveries.

Methods Webinars

This type of webinar is effectively a how-to-guide. It typically involves one guest speaker showing how a particular scientific measurement, or combination of techniques, are successfully performed in the lab. The main focuses of the webinar are best-practices, potential pitfalls, how to generate reliable data, and how to analyze and interpret findings.

Innovation Webinars

This type of webinar is for product launches and new ground-breaking applications. It typically involves a technical expert who can speak on the technology and a scientist who can share preliminary findings and describe the novel technique that has been validated. The main focus of the webinar is how this innovation will advance scientific discovery.

Webinar Formats

The “Traditional”

As the name suggests, this is a traditional format that also tends to be the most common used. The event is typically 1 hr in length and structured as follows:

• Welcome and Introduction

• Audience Polling

• Presentation 1 (~15-20 min)

• Audience Polling

• Presentation 2 (~15-20 min)

• Q&A Session with all speakers

The “Flip-Webinar”

This format involves gathering questions during registration which are then used to drive the webinar content. Presenters prepare slides to answer specific questions.

• Welcome and Introduction

• Audience Polling

• Q&A Session 1 (~15-20 min)

• Audience Polling

• Q&A Session 2 (~15-20 min)

• Closing Remarks

The “Round Table”

Again, questions are gathered during registration and determine the focus. However, the session is more fluid, involving 4-6 experts sharing thoughts and opinions.

• Welcome and Introduction

• Audience Polling

• Round-Table 1 (~15-20 min)

• Audience Polling

• Round-Table 2 (~15-20 min)

• Closing Remarks

Webinar Case Studies

Data Sciences International (DSI)

As a recognized leader in physiologic monitoring, DSI offers telemetry, instrumentation, software, and services to advance science. In particular, DSI is well known for multi-parameter monitoring, including sensing solutions that offer continuous, real-time measurements of physiologic endpoints.

The concept of continuous, real-time monitoring versus scheduled sampling or other forms of wireless data packaging applies to a variety of DSI products; clearly, the option to have real-time and complete data streams influences the scientific possibilities that can be considered when identifying the potential end-points required by scientists. Therefore, DSI set out to host a webinar on the topic of continuous, real-time physiologic monitoring with InsideScientific.

Webinar Objectives

1. review the differences between continuous, real-time monitoring and alternate wireless data collection methods

2. explain how continuous, real-time data for certain scientific applications is not only preferred but essential

3. collect market intelligence from a broad audience regarding their current or planned telemetry research applications, including animal models studied, types of signals monitored, and technology requirements

Data Sciences International (DSI) – Case Study 2014

Invites Opened: 1,946

Slide-deck Views*: 99

Recording Views*: 48

* calculated 3 weeks post-event

Marketing Touch-Points

Unique Companies: 199

Total Registrants: 284

Live Attendees: 99

Percent Attendance: 35%

Registration & Attendance

Poll Response: 59%

Total Data Entries: 429

Survey Response: 35%

Total Data Entries: 215

Market Intelligence

Data Sciences International (DSI) – Case Study 2014

IonOptix

IonOptix has been making quality ratiometric fluorescence and cell dimensioning data acquisition systems for life science researchers since 1990. They are well known for their calcium and contractility systems, and have recently introduced new equipment including FluorPlex – a highspeed ratiometric multi-bath tissue fluorometry system – and MyoStretcher – a force measurement system to attach, stretch, and load single muscle cells to study physiologic and functional properties.

It is the latter system that IonOptix decided was best suited for a project with InsideScientific, whereby an educational webinar would play a central role in generating awareness regarding their new technology and showing researchers specifically how they could use the MyoStretcher in a variety of single cell research applications.

Webinar Objectives

1. Introduce the system including MyoTak adhesive, showing what is unique and novel about the equipment and techniques.

2. Review how to attach, load, and stretch single cell samples, specifically ventricular myocytes. Use picture and video to demonstrate the process including the use of MyoTak.

3. Review interesting examples of single cell force measurements – specifically, how to create force-length loops and relate these measurements to cardiovascular dysfunction

IonOptix – Case Study 2014

Invites Opened: 2,586

Slide-deck Views*: 146

Recording Views*: 150

* calculated 3 weeks post-event

Marketing Touch-Points

Unique Companies: 180

Total Registrants: 255

Live Attendees: 155

Percent Attendance: 61%

Registration & Attendance

Poll Response: 73%

Total Data Entries: 395

Survey Response: 45%

Total Data Entries: 321

Market Intelligence

IonOptix – Case Study 2014

What our clients say…

I cannot overstate the amount and quality of work InsideScientific put in to organize and market our event. Thanks to their help, our webinar ran smoothly and professionally. InsideScientific created full reports that provided us with

an immense amount of post-event customer information for our sales team to follow up on...

All told, we couldn't be happier with the webinar and the resulting boost in sales traffic.“

- Joe Soughayer, PhD – Business Manager, IonOptix

InsideScientific's extensive knowledge of the preclinical research market uniquely positioned them to attract many new biomedical researchers to our event with effectiveness not typically possible with other Marketing companies...

It was an absolute pleasure to work with InsideScientific to deliver our webinar and we recommend them to others in our space as a valuable Marketing tool.”

- Jessica Grenwis – Manager, Channel Marketing, DSI

Thank you again for the flawless webinar experience. Our sales manager called it our best marketing investment so far! If it had not been for your superb marketing and managerial skills we would have not been able to pull this off.

- Katja Karelina – CEO, Neurotar

Some of our successful partnerships…

To learn more about our webinar services

please contact our team directly by email at:

info@insidescientific.com

webinars • workshops • market research • creative