webris - digital marketing agency - client case studies - reviews
TRANSCRIPT
WHAT’S IN THIS DOCUMENT?Ø Our company ethos
Ø Clients serviced
Ø Case studies i. 500% return on investment for USA Exterior ii. 1,504.8% increase in organic traffic iii. Top organic rankings in 8 different cities for Axiom Learning iv. 100+ high authority links through outreach for LCN v. Building and training and outreach team for Executive SEO vi. Using content to drive a 636.72% increase in traffic for Social Insight vii. Creating, planning and launching a 6 figure training course viii. 0 – 20,000 organic pageviews in 60 days for Laces Out
Ø Pricing information
WE FOCUS ON MULTI-CHANNEL GROWTH. Every company on the planet is shifting all marketing / advertising budgets into internet channels. This has created an incredibly competitive landscape that’s getting crowded. Just getting Google “rankings” isn’t enough - your business needs to be everywhere, all the time. That’s where we come in. We create powerful content and distribute it through outreach, social media and paid promotions. In turn, your website ranks in search engines and builds a cross channel presence. Our strategies are driven by data, solidified by research and executed according to process driven plans. This document details some recent client wins and the tactics we used to get them.
WE’VE HELPED DOZENS OF COMPANIES GROW ONLINE
500% RETURN ON MARKETING SPEND.
THE CLIENT USA Exterior is an ecommerce store that sells window shutters for homes. THE PROBLEM
The client was paying another agency for organic search and pay per click (AdWords) services – they were barely breaking even on their total marketing spend. After parting ways with the agency they approached us looking for results. The client wanted to reach double profitability on their Google AdWords spend. In other words, for every $1 they spent on ads, they wanted to drive at least $2 in revenue.
THE APPROACH Ø Created custom landing pages for high end products. Ø Created audience segments based on search trends
and historical data. Ø Improved ad targeting by using goal completion data
from Google Analytics. Ø Set up bid modifiers based on day of week, hour of day
& geographic trending analysis. Ø Set up and tracked “micro conversions” goals (time on
site, page depth, specific click actions) which we then used to improve conversion rate and decrease shopping cart abandonment rate.
Ø Set up dynamic remarketing to target those who left the site after completing a “micro conversion” (i.e. abandoned shopping cart).
THE RESULTS
Ø 135.75% increase in website conversions
Ø 114.85% increase in website conversion rate
Ø 123.12% increase in website generated revenue
Ø For every $1 spent on ads, $5 returned in sales
Testimonial: https://www.youtube.com/watch?v=DWJQwFdIeO4
1,054.83% INCREASE IN
ORGANIC TRAFFIC.
THE CLIENT This case study is about our agency, WEBRIS. THE PROBLEM We live and breathe marketing. The services that we sell work because we execute them on a daily basis for our own brand. It’s almost ironic when you look at how other digital agencies treat their brand. They’re telling you about all the holes in your online marketing but you take one look at their website and realize they need marketing worse than you. Our website is a revenue generating machine – we can do the same for yours.
THE APPROACH Ø Regular creation of industry leading content:
ü Video: https://www.youtube.com/watch?v=cGzjx_YE7x4 ü Blog posts: http://webris.org/blog/ ü Trainings: http://webris.org/training/
Ø Spent time building a presence in online communities like GrowthHackers, Inbound, Reddit, Quora and Facebook Groups.
Ø Performed promotion outreach to bloggers, reporters, podcasts and influencers for content promotion and link acquisition.
Ø Committed to writing guest posts on industry leading sites to build links, traffic and awareness for the WEBRIS brand.
THE APPROACH (cont.) Ø Built, engaged and grew value adding online communities, including a
Facebook Group, email list, YouTube channel and Facebook page.
Ø https://www.facebook.com/groups/digitalmarketinghelp/ Ø https://www.youtube.com/channel/
UC0RQ0xqm3WHqa5ilpUe1FAg Ø https://www.facebook.com/hellowebris/
Ø Created custom marketing stack to automate analytics / reporting, sales process, customer relationships and inbound marketing funnel.
RESULTS Ø 1,054.83% increase in organic traffic over 6 month period Ø 8k email subscribers, 40k+ social followers (across channels)
TOP RANKINGS IN 8 LOCAL MARKETS.
THE CLIENT Axiom Learning is a standardized test (SAT / ACT) prep and tutoring company with 8 brick and mortar locations across the United States. THE PROBLEM Prior to working with us, Axiom was spending a lot of money on Google AdWords to drive traffic and leads for each of their learning centers. They came to us looking to replace expensive traffic from Google Ads with traffic from organic search. Prior to working with us, Axiom Learning was not ranking for any keywords.
THE APPROACH: Ø Improved website hierarchy by organizing pages into parent-child
folder relationships, including /location/city for each local page.
Ø Setup, verified and optimized each location pages Google+ / Google
My Business listing.
Ø Setup outreach automation cycle to past customers for Google+
reviews (a key ranking factor).
Ø Implemented technical updates to website, including local schema.
Ø Launched massive link outreach campaign to local bloggers, local
newspapers and education based sites.
Ø Undertook large scale guest posting campaign to contextual links.
THE RESULT Ø Within 90 days the site was ranking on
1st page for 7 out of their 8 locations.
Ø The resulting organic traffic cut AdWords spend by 40%.
Ø Increased organic traffic 254.35%
100+ HIGH AUTHORITY LINKS THROUGH
OUTREACH
THE CLIENT LCN is a UK based web hosting and domain brokering company. They approached us to help earn high quality, white hat links to increase their search engine rankings. THE CHALLENGE LCN competes against companies with large marketing budgets spending millions on SEO and link acquisition.
THE APPROACH: Ø Identified existing content on their website that was ranking well
(positions 8 – 20) and was well written, interesting, engaging, etc.
Ø Put together a large list of outreach targets, including resource pages,
broken link opportunities, ‘link roundups’, reporters and marketing
bloggers.
Ø Performed outreach to each opportunity with a specialized pitch and
value proposition.
Ø Launched a massive guest posting campaign, targeting high authority
blogs like Moz, Search Engine Journal, Content Marketing Institute,
and more.
THE RESULTS Ø http://www.pageonepower.com/linkarati/linkarati-roundup-68 Ø http://www.problogger.net/archives/2015/10/10/reading-roundup-whats-new-in-blogging-lately-11/ Ø http://talkbusinessmagazine.co.uk/2015/10/15/5-digital-marketing-tips-every-business-owner-needs-to-employ/ Ø http://www.webincomejournal.com/17230/choose-web-hosting-service-for-business.html Ø http://startuptoday.co.uk/business-1/the-things-to-consider-when-creating-a-new-business-website/ Ø http://fearlessflyer.com/dont-piss-off-your-customer-by-whoring-yourself-to-seo/ Ø http://kikolani.com/the-complete-mini-guide-to-ecommerce-seo.html Ø http://rescue.ceoblognation.com/2015/10/21/technology-with-a-human-face-a-new-standard-in-web-hosting/ Ø http://www.business-superstar.com/superstar-of-the-week/mark-boost-ceo-lcn-com-hertfordshire-u-k/ Ø http://www.threedeepmarketing.com/blog/everything-you-need-to-know-about-blogging-marketing-round-up/ Ø http://everydaypowerblog.com/2015/10/31/making-money-online-with-ecommerce/ Ø http://www.temi.co.uk/october-2015-roundup-the-best-of-social-media/ Ø http://www.mkels.com/web-hosting/things-to-consider-while-selecting-an-e-commerce-web-hosting-service-provider.html Ø http://www.magpress.com/blog/the-trend-of-virtual-servers-and-their-importance-in-online-hosting Ø http://yfsmagazine.com/2015/11/06/top-10-website-builder-and-hosting-solutions Ø http://www.voicesofmarketing.com/blog/a-quick-and-easy-guide-to-branding-your-business/ Ø http://www.worldwebsitedesign.com/make-site-stand-crowd/ Ø http://www.sellpoints.com/blog/4-ways-to-make-your-ecommerce-store-profitable/ Ø http://my-web-consultant.com/6-ways-to-enhance-your-sme/ Ø https://petovera.com/the-complete-mini-guide-to-content-marketing/ Ø https://www.techwyse.com/blog/social-media-marketing/high-converting-facebook-ads/
Ø http://blog.yotpo.com/2015/03/31/ecommerce-marketing-resources/ Ø http://blog.lemonstand.com/7-ways-to-squeeze-more-revenue-from-your-ecommerce-store/ Ø http://www.proweb.org/must-read-killer-business-rules/ Ø http://ambitionally.com/generate-more-leads/seo/how-to-increase-web-traffic-organic-search/ Ø http://blogelina.com/2015/11/24/instantly-boost-your-blog-traffic-with-these-twitter-tips/ Ø http://www.business2community.com/seo/search-engine-marketing-local-businesses-2015-
beyond-01384887#YwZJQTpgsk8XU1uk.97 Ø http://optinmonster.com/email-subject-lines-secrets/ Ø http://growthexperts.io/wordpress-plugins-traffic/ Ø http://designreviver.com/updates/10-great-wordpress-themes-for-the-holidays/ Ø http://ecommerce-platforms.com/ecommerce-selling-advice/how-to-d Ø https://ahrefs.com/blog/local-seo/ Ø http://inspiredm.com/4-holiday-tips-to-improve-your-online-marketing-strategy/ Ø http://techtage.com/7-ways-to-improve-your-conversions/ Ø http://codecondo.com/how-businesses-can-get-started-blogging/ Ø http://www.snapmunk.com/jukedeck-wants-replace-song-writers-composers-ai/ Ø https://northcutt.com/decembers-best-inbound-marketing-content/ Ø http://www.socialmediatoday.com/marketing/10-ways-improve-your-marketing-video-coming-year Ø http://www.sitepoint.com/4-ways-to-create-viral-content-without-selling-your-soul/ Ø http://www.seotechyworld.com/7-hacks-to-boost-productivity-with-gmail-tips-and-hacks/ Ø https://www.theselfemployed.com/gig-economy/7-ways-get-freelancers/ Ø https://moz.com/blog/how-to-build-a-facebook-group
Ø https://moz.com/blog/how-to-build-a-facebook-group Ø http://yfsmagazine.com/2016/01/02/7-questions-you-should-ask-yourself-to-improve-conversion-rates Ø http://www.mainstreethost.com/blog/appear-in-google-local-listings/ Ø http://wpjournals.com/articles/how-domain-names-and-extensions-impact-seo/ Ø http://tricksmode.com/2016/01/top-reasons-to-go-with-professional-web-hosting-services.html Ø http://www.savorthesuccess.com/blog/jenna-cyprus/4-ways-women-are-finding-income-generating-success-online Ø http://www.beblogging.com/blogging/3-tips-for-creating-evergreen-blog-content/ Ø http://www.makemoneyinlife.com/everything-your-website-needs-to-be-successful.html Ø http://www.blognetworkwatch.com/marketing/how-to-create-a-more-loyal-blog-following/ Ø http://www.dreamgrow.com/selection-of-best-social-media-marketing-resources/ Ø http://smartmarketerz.com/how-to-get-your-business-online/ Ø http://spoutfire.com/how-to-choose-the-right-domain-name-for-your-site/ Ø http://www.ebuzznet.com/common-domain-name-mistakes-you-should-avoid/ Ø http://www.inramstechnology.com/web-designing/creating-a-responsive-website-make-responsive-website/ Ø http://www.todaytricks.com/everything-a-great-business-website-needs-to-be/ Ø http://thenextscoop.com/6-tips-boost-conversion-rates/ Ø http://www.adpushup.com/blog/12-tools-to-turn-your-blog-into-a-lead-generating-magnet/ Ø https://www.searchenginejournal.com/5-unconventional-fantastic-examples-content-marketing/ Ø http://www.cornwallseo.com/search/2016/02/6075/ Ø http://www.business.com/social-media-marketing/5-ways-to-use-facebook-ads-for-local-advertising/ Ø https://inbound.org/blog/the-anatomy-of-high-converting-content
BUILDING & TRAINING AN OUTREACH TEAM
THE CLIENT Executive SEO, Inc is the fastest growing SEO agency in Winnipeg, Canada. They provide small to mid sized businesses quality organic search optimization solutions. THE PROBLEM While revenues were growing rapidly month over month, the agency was struggling to attract large monthly retainers from bigger budget clients. The client hired us to train their staff on cutting edge SEO techniques with the goal to work with large budget SEO clients.
THE APPROACH Ø Audited existing SEO processes, from day 1 to 365 and
beyond. Ø Revamped company messaging, from website copy, to
sales scripts, to proposals. Ø Improved internal communication and implemented
advanced project management techniques. Ø Introduced staff to “white hat” techniques like blogger
outreach, pitching reporters, link baiting and more. Ø Implemented systems within the company to perform
these new techniques at scale across all clients. Ø Trained staff on additional organic tactics like content
marketing, content promotion and advanced social media marketing.
THE RESULTS
https://www.youtube.com/watch?v=61KClrsQ8mA https://www.youtube.com/watch?v=bDWA5ldPsCo
USING CONTENT TO DRIVE A 636.72%
INCREASE IN TRAFFIC
THE CLIENT
Social Insights is an Instagram analytics platform helping users get more insights into their marketing efforts on Instagram. THE PROBLEM The company is a start up, with no following, a brand new website (launched in 9/15), no equity with search engines and a product in beta.
THE APPROACH Ø In depth audience research and persona development.
We found out exactly who their target user is, what content they like and where they hang out online.
Ø We developed a 30 day case study where we live blogged the Instagram ad process.
Ø As we were live blogging, we were promoted the concept in communities like GrowthHackers, Inbound and Reddit.
Ø On top of that, we boosted the content on both Instagram and Facebook.
Ø To cap off the campaign, we did light link outreach and guest posting to help drive authority and extra traffic to the root domain.
THE RESULTS
Ø 636.72% increase in MoM website traffic
Ø 9,000 Pageviews
Ø 1,256 email signups for beta product
CREATING, PLANNING AND LAUNCHING A 6 FIGURE COURSE
THE CLIENT
This case study is about our business, WEBRIS. THE PROBLEM We’re working with clients less and less because, well, we’re good at what we do. This allows us to make money selling things other than services, like online trainings. After developing a blog with over 40,000 monthly visits, we decided to launch an in depth course training SEOs to do link building the right way.
THE APPROACH Ø Created a video training course geared towards helping
marketers perform ‘white hat’ link outreach and building at scale.
Ø Built a custom training platform to host over 100 short videos, manage affiliates, automatic payment process, analytics, free trial functionality and email funnel integration.
Ø Custom landing page design, development, heat map tracking and funnel integration.
Ø Created an in depth webinar and hosted it on our website for free.
Ø Setup a Facebook video advertising and remarketing funnel sequence to drive people to the webinar, then retarget with personalized video sequences.
Ø Created a 7 day email drip campaign, aiming to convert free users in paid.
THE RESULTS
Ø $140,966.83 in sales
(and counting) off of
less than $2,000 in
Facebook ad spend.
0 – 20,000 ORGANIC PAGEVIEWS IN LESS
THAN 60 DAYS
THE CLIENT
Laces Out is an eCommerce / Amazon FBA store selling shoelaces for sneakers. Laces Out is fully owned and operate by WEBRIS. THE PROBLEM By now you’re realizing we’re a truly full service agency. Not only do we deliver results for clients, but we build our own businesses using the exact same tactics. Laces Out is a newer project that within 2 months of launch is seeing explosive results.
THE APPROACH
Ø In depth topical and audience research to understand
social trends, searcher trends and industry trends.
Ø Created targeted blog content to tap into social and
topical trends and created long form, custom designed
resource content to tap into evergreen industry trends and keywords.
Ø Setup a content promotion cycle to push newly
published pages to Facebook, Reddit and highly active
niche forums.
Ø Pitched blog content to sneaker magazines for link
building.
THE RESULTS
PRICING INFO
Ø We work on flat monthly retainers but reserve the option to expense for additional costs (Facebook ad spend, content writing, and more).
Ø Retainers are built based on hourly pricing. We use a ‘blended rate’ to price our contracts – that blended rate is $150 an hour.
Ø We require a minimum of 27 hours ($4,000/month) to meet our retainer minimum.
Ø We offer discounts to this rate based on contract length: 6/9/12 months = 5/8/11% price discount.
Ø Please email [email protected] for details.