webrtc expo atlanta june 2014 - brad bush, cmo genband speaks on the fast moving webrtc landscape...

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NAVIGATING THE FAST MOVING WEBRTC ECOSYTEM Brad Bush, CMO @jbradleybush

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Page 1: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

NAVIGATING THE FAST MOVING WEBRTC ECOSYTEM

Brad Bush, CMO

@jbradleybush

Page 2: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

Embedded Everywhere

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Page 3: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Human Contextual Moment

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Page 4: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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NEW MARKETS & ECOSYSTEMS

Page 5: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 6: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 7: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

6/17/2014 777

Page 8: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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A Tidal Wave of Mobile Devices

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Page 9: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 10: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Communication Eco-System Value

TraditionalTelecom

Value

OTT/WebValue

User Value

Past Present Future

Page 11: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 12: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 13: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

13 GENBAND Confidential and ProprietaryGENBAND Confidential and ProprietaryGENBAND Confidential and Proprietary

Browsers Video Codecs

STUN, TURN, ICEBrowser Plugins

Duobango WebRTC4All

Mobile WebRTC SDK

GEARCLOUD LABS

WebRTC API Platforms

Comms API Platforms

General WebRTC SDK

xsockets.net

GEARCLOUD LABS

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Page 14: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

v

VIDEO CODECS

STUN –TURN –ICE

BROWSERS

PLUGINS

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Page 15: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Unleashing Innovation

Page 16: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 17: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Media Servers

Bridging Telco & The Web

Telco/SIPGATEWAYS

Page 18: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 19: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Massive Investment & Opportunities

Page 20: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

Screen Sharing

Voice / Video Messaging

Corporate Directory

Enhanced Presence

Instant MessagingAudio Conferencing

Video Conferencing

Social Connectors

Voice & Video Calls

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Page 21: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 22: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Product 1

Feedback

Product 2

Greeted bylive host

Hosted Navigation & Assisted Selling

Repeat

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Page 23: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 24: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 25: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 26: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

Crowdsourcing:the community answer your questions

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Page 27: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX

Page 28: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 29: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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“WebRTC is less of a standard, and more

of a movement”

–Tsahi Levent-Levi

ORTC

Data channel innovation

Chrome & Firefox apps & integration

Mobile adoption & purpose built apps

Microsoft & Apple support

Page 30: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

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Page 31: WebRTC Expo Atlanta June 2014 - Brad Bush, CMO GENBAND speaks on the fast moving WebRTC Landscape and creating value with communications technology

31 GENBAND Confidential and ProprietaryGENBAND Confidential and ProprietaryGENBAND Confidential and Proprietary

@jbradleybush

cio2cmo.com

go.genband.com/webrtc

The WebRTC EcosystemCreating

Real World WebRTC

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