Introduction to Website AnalyticsMay 2014

Introductions

What We’ll Cover

What Are Web Analytics?

What are Web Statistics?

What are Web Analytics?

The Basic Volume Statistics

Hits: The Useless Metric

The Basic Content Statistics

The Basic Visitor Statistics

Traffic Information

More Advanced Statistics

Segment

Discussion: Which Stats Look Useful?

Consider Universal Analytics

Does Google Analytics Underreport?

So Compare Against Yourself

Why Wouldn’t You Use Google Analytics?

Free Tools

Why Move Beyond Free?

ClickTracks

And Beyond…

Three Ways to Look

Analytics as Therapy

Analytics as Exploration

Where Did They Come From?

Where Did They Go?

Analytics for Action

An Analytics for Action Methodology

Example Action Questions…

An Example

Explore

Explore

Explore

And more….

Hypothesize and Take Action(s)

Measure Your Success

Analytics Aren’t the Only Tool in the Box

Questions?