Website Analysis Archy Marshall (born 24 August 1994), more commonly known by his stage name King Krule, is an English singer-songwriter and musician. He has released several EPs, and his debut full-length album, 6 Feet Beneath the Moon, came out in 2013 to positive reviews. His music is difficult to classify, with elements of various genres like punk jazz, hip hop, EDM, darkwave, and trip hop. I will be analysing the design and aesthetics used in his official website and how they help to market his music and image.

The monochromic colour palette and solemn photograph used in the background is connotative of his melancholic music. There is also his trademark black crown in the corner, which the audience is familiar with him. The website is also used to promote his latest tracks and remixes of his own music to his fans. The website is also used to show the dates for his tours and links to go buy the tickets.

There is also another section of the website were you are able to buy king krule merchandise. These include t-shirts that feature symbols from his album artwork and tours. This is beneficial for King Krule as it promotes his album to the public who may not know about him. It is also good for improving the connection between him and his fanbase.