Getting Started with SimilarWeb PRO

Understand, Track & Grow Your Digital Market Share

Business Proprietary & Confidential | 2

Discover New Growth

Opportunities by Analyzing Traffic Acquisition Strategies

A

Reveal Your Competitors’

Marketing Strategies

B C

Grow Your Digital Market Share

Lesson 1:

Lesson 3

Evaluate the Traffic Quality

per Channel

Business Proprietary & Confidential | 3

Reveal your competitors’ secrets to success

Business Proprietary & Confidential | 4Try it out: Website Analysis | Website Audience | Traffic Sources | Marketing Mix | Channels Overview

Reveal Your Competitors’ Marketing Strategies

Plan your marketing strategies more effectively based on the proven track record of competitors and market leaders

02

Plan your marketing strategies based on the proven track record of competitors and market leaders

Discover Insights:

01Navigate to Traffic Sources, Marketing Mix to get an overview of your competitors’ marketing strategy

02Discover the channels that generate the most traffic to your competitors with Channels Overview

A B C

PRO TIP

01

What channel generates the most traffic for Walmart.com vs Target.com?

Test Yourself

Business Proprietary & Confidential | 5Try it out: Website Analysis | Website Audience | Traffic Sources | Marketing Mix | Channel Analysis

Evaluate the Traffic Quality per Channel

Plan and prioritize resources by exposing the quality, not just the quantity, of channel traffic

Discover Insights:03Deep dive into the traffic quality for each channel over time in Channel Analysis

04Analyze the traffic and engagement for each channel by selecting the channel from the Channel Analysis dropdown menu and viewing metrics over time

Plan and prioritize resources by exposing the quality, not just the quantity, of channel traffic

03

A B C

PRO TIP

Which site has better quality traffic in November? Why?

04

03

Test Yourself

Business Proprietary & Confidential | 6Try it out: Website Analysis | Website Audience | Traffic Sources | Referrals

Analyze Traffic Acquisition Strategies | Referrals

Easily discover and qualify referral traffic to establish and strengthen new and existing partnerships

Discover Insights:05Navigate to Referrals to discover the sites that are sending traffic for you and your competitorsExample: affiliates, blogs, news sites

06Qualify Referral traffic by viewing Total Group Traffic Share and Group Traffic Share Split

Easily discover and qualify referral traffic to establish and strengthen new and existing partnerships

05

A C B

PRO TIP

What is the top referral source and which site is it sending more traffic to?

06

Test Yourself

Business Proprietary & Confidential | 7Try it out: Website Analysis | Website Audience | Traffic Sources | Search

Analyze Traffic Acquisition Strategies | Search

08

Leverage your competitors’ SEO and PPC strategies to optimize search campaigns Discover Insights:07Navigate to Search to discover the leading organic and paid search terms driving traffic to you and to your competitors

08Discover keywords to target and see the traffic share split between competitors under Group Traffic Share Split

A B C

07

Which site is receiving the higher share of traffic for the search term “cyber monday 2016”?

Test Yourself

Business Proprietary & Confidential | 8Try it out: Website Analysis | Website Audience | Traffic Sources | Social

Analyze Traffic Acquisition Strategies | Social

Optimize your social strategy by discovering new content and distribution ideas from your competition

Discover Insights:09Navigate to Social and discover the top social channels driving traffic to you and your competitors

10Check Social Networks to discover new distribution ideas based on the leading channels of your competition

A B C

09

How is Walmart.com’s social strategy different from Target.com’s?

Test Yourself

10

Business Proprietary & Confidential | 9Try it out: Website Analysis | Website Audience | Traffic Sources | Display Advertising

Analyze Traffic Acquisition Strategies | Display Advertising

Reveal your competitors’ display marketing strategy to gain insight into their advertising campaigns

11

Create and optimize your media buying campaigns by discovering and analyzing ad networks and publishers

Discover Insights:11Navigate to Display Advertising to identify the ad networks and publishers driving traffic to you and your competitors’ sites

12Audit the performance of a new or existing ad network, or publisher by selecting either the Ad Networks or Publishers tab and analyzing incoming traffic

A B C

PRO TIP

12

Which ad network is Walmart.com receiving the most traffic from? How does this differ from Target.com?

Test Yourself

Business Proprietary & Confidential | 10

Try It Out | Grow Your Digital Market Share

☑ Discover where to focus your resources

○ Analyze the best performing channels of your competitors

☑ Plan and prioritize your resources

○ Analyze traffic quality for each channel over time

☑ Optimize campaigns and partnerships

○ Analyze competitors’ traffic acquisition strategies

Lesson Review

Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share

Open SimilarWeb PRO to try out what you’ve learned