website design - internet marketing pillar #2
DESCRIPTION
This third 26-Week Internet Marketing Plan podcast looks at Internet Marketing Pillar #2 - Website Design .Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.Website design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site.The main aspects of pillar #2 consist of behind the scenes coding, navigation structure, onsite optimization, the precise relevance of each page and improving conversion rates.TRANSCRIPT
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Pillar #2:
Website Design
Pillar #2: Website Design
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Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates
Pillar #2: Website Design
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Behind the Scenes Coding• Has to be as efficient as possible• Store ‘style’ files off individual
pages• Limit duplication of code• Ordered correctly for search
engines
Pillar #2: Website Design
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Navigation Structure• Related pages within categories• Access categories from home
page, then pages within categories• Link to every page using keyword
phrases
Pillar #2: Website Design
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On-site Optimization• Eight essential aspects of on-site
optimization
Pillar #2: Website Design
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On-site Optimization• 1) Page title
Pillar #2: Website Design
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Week #2: Keyword Research
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On-site Optimization• 2) Meta description
Pillar #2: Website Design
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Week #2: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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On-site Optimization• 3) Heading tags
Pillar #2: Website Design
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Week #2: Keyword Research
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Week #2: Keyword Research
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On-site Optimization• <h1>Latest Business Articles</h>• <h2>Less Important Sub
Heading</h2>• <h3>Even Less Important Sub
Heading</h3>
Pillar #2: Website Design
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On-site Optimization• 4) ‘Alt’ Tags
Pillar #2: Website Design
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Week #2: Keyword Research
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•On-site Optimization• <a
href="http://www.buildyourownbusiness.biz"><img src=" http://www.buildyourownbusiness.biz /business-articles-LOGO.gif" alt=“Business Articles Logo“ width="260" height="59"></a>
Pillar #2: Website Design
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On-site Optimization• 5) Keyword rich navigation
Pillar #2: Website Design
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Week #2: Keyword Research
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Week #2: Keyword Research
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On-site Optimization• 6) Good URL format
Pillar #2: Website Design
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On-site Optimization• www.buildyourownbusiness.biz/
change-management-articles• www.buildyourownbusiness.biz/
change-management-articles/what-is-change-management
Pillar #2: Website Design
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On-site Optimization• 7) Don’t link to the same page in
two different ways
Pillar #2: Website Design
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On-site Optimization• www.buildyourownbusiness.biz• www.buildyourownbusiness.biz/
index.html
Pillar #2: Website Design
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On-site Optimization• 8) Use ‘No Follow’ tags where
appropriate
Pillar #2: Website Design
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Week #2: Keyword Research
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On-site Optimization• <a
href=http://www.buildyourownbusiness.biz> rel=“nofollow”>About Us</a>
Pillar #2: Website Design
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More Site Architecture Tips• Stick to one specific topic each
week• Have a logical progression• Less is sometimes more when it
comes to conversion rates• One call to action
Pillar #2: Website Design
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Precise Relevance of Each Page• One subject for each page• Aimed at relevant readers• Designed with search engines in
mind
Pillar #2: Website Design
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Improving Conversion Rates• What is your goal per visitor?• How do you measure your goals?• Capture contact details• Test different page copy
Pillar #2: Website Design
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Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates
Pillar #2: Website Design
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Pillar #2: Website Design
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