website & digital marketing€¦ · suggested digital marketing tactics citation building: what...

ForeverLawn West Texas

Website & Digital Marketing

Prepared by: Kelly Brown - CEO

Phone: 330-266-1188 ext 305| Email: [email protected]

Date: January 06, 2016 | 219 E. Maple St., Ste. 125, North Canton, Ohio 44720

PRIVATE AND CONFIDENTIAL

1Websites. Digital Marketing. Results.www.sanctuarymg.com

Matt,

Thank you for considering Sanctuary Marketing Group for your online marketing efforts. We are eager to

discuss your project details and have no doubt that we can return tremendous and measurable results as we

move forward together.

In the following pages, we've outlined our proposal, a list of specific deliverables and recommendations

based on our initial conversation. I hope it meets your expectations.

In short, we feel there is a wealth of opportunities available for ForeverLawn West Texas to improve results

from a Digital Marketing standpoint. We feel that with proper research, site modification, planning, content

creation, and measurement we can increase keyword positions, overall traffic and site conversions for the

organization.

We are anxious to discuss these findings and would like the opportunity to sit down with you and your team

to review the initial results so that we may formulate an ACTIONABLE plan for your Search Engine

Marketing efforts.

If you have any questions or need additional information, please let me know.

Thanks again for this opportunity. I hope we get the chance to work together in the future.

Sincerely,

Kelly Brown

CEO

Sanctuary - A Digital Marketing Group


About Us

Sanctuary: n.(sank-choo-air-ee) A place of refuge or asylum. A sheltered, protected place removed from the harsh

realities of the world. A creative escape. A place where you can feel safe and work without anxiety, worry or fear of

failure. A person you trust. A place to call home...

Sanctuary Marketing Group is just as our name suggests - a "refuge" where you'll find experienced,

dedicated professionals that you can trust. We'll help guide ForeverLawn West Texas through the world of

digital marketing. Ultimately our goal is to provide you with a strategy to succeed online.

We are a specialized digital marketing firm and not a "jack-of-all-trades" advertising agency. We are

experienced digital marketing experts that are connected and fully engaged in the ever-changing and

expanding world of digital marketing - and we know what works.

Sanctuary Marketing Group consists of a wide variety of marketing professionals that have decades of

experience that extend back to the early years of the internet. Through our talents, diverse experience,

partnerships and passion we currently support over 100 clients worldwide. Everyone from individuals to

large corporations, online merchants, brick and mortar stores and everyone in-between.

Visit our website at www.sanctuarymg.com to read what our clients say about us, to experience our work

and our successes and to learn more about how we can help you succeed online.

http://www.sanctuarymg.com/


Recommended Digital Marketing Tactics


Suggested Digital Marketing Tactics

Goals:

• To increase visibility for the dealership and increase website traffic immediately.

• To establish baseline metrics so we can establish a foundation for continually increasing leads

generated through the site

• To increase engagement on the website through effective communication and design of the content

and pages.

Research, Planning & Setup:

What we do:

Everything we do is based on proper research and planning. Ultimately we need to chart a course to your

goal starting with:

• Keyword research

• Collection of all required business data and supporting information (Your NAP)

• Proper setup of analytics and reporting

• Proper setup of all required accounts

Why we do it:

Diving into tactics without proper research, planning and setup is a recipe for failure. Just like any voyage

you need to know where you're going, what tools you need, how you're you're going to get there and how

you'll measure success when you do.



Citation Building:

What we do: We establish, claim and optimize business listings on hundreds of priority websites, portals

and directories including:

• Local directories and sites that allow business listings

• Industry specific directories and websites

• Social media websites

• Niche directories, portals and business directories

• Through our partnerships with the top 3 U.S. data distributors we can distribute you to 95% of allsites that matter.

Why we do it: Citations are a key component of the ranking algorithms of the major search engines. Other

factors being equal, businesses with a greater number of local citations will probably rank higher than

businesses with fewer citations.

Company Data Distribution:

Through our partnerships with the top 3 U.S. data distributors we're able to affordably distribute detailed,

optimized and consistent business data to hundreds of websites and services around the internet.

Essentially we distribute your information correctly to all the websites that matter.*

Every month, online consumers perform over 3 billion local searches for nearby products and services. We

help businesses enhance and distribute their local business listings. Our service gives you a single source for

creating a consistent and optimized identity for direct, authorized distribution to the top websites,

directories and portals.



Landing Page Development:

What we do:

• Identify high leverage keyword combinations (high search volume, low competition)

• Create unique content combining keywords with location + service + action

• Design & optimize each page for conversion (lead generation) to the parent site

Why we do it:

Landing pages are a primary way to position you directly in front of customers and clients who are looking

for you online. This targeted content helps search engines see your website as a valuable resource of

relevant information to your industry.

In addition, by designing the pages with intriguing offers and clear Calls-to-Action, we work to convert

visitors into customers who "land" on your site.

Content Marketing & Distribution:

What we do:

• Develop a content marketing strategy and production schedule.

• Work with you to create unique content targeted toward key industries and service needs.

• Repurpose & re-distribute content across multiple media channels (blog, social media sites, casestudies, downloadable white papers etc.)

Why we do it:

Search engines love high quality, relevant content and they like when other relevant, high quality sites link

to that content. By creating unique content that is 'shareable', we work to increase the number of people

talking and linking to content on your site. This not only increase the volume of direct traffic from these

referrals, but also increases the perceived importance of your site by the search engines.



Social Media Marketing:

What we do:

• We establish and optimize any priority social media accounts.

• We can help you stay active with updates every week.

• We can monitor your accounts and work with you to engage with followers ongoing.

• For Sanctuary Marketing Group we would want to implement & manage communications in a waywhich educates and protects those most in need of those services.

Why we do it:

Social outreach and engagement is important for the following reasons:

• If you have accounts established you should stay active to provide value to your followers.

• Social activity is a signal that the search engines use to verify that you're an active and engagedbusiness online and it can influence rankings.

• Social activity is a great way to engage with potential clients and distribute content



Email Marketing:

What we do:

• Create strong calls-to-action to drive users to sign-up for your email marketing list(s)

• Segment users into target audiences groups so we can customize messaging based on their needs andinterests

• Design email drip campaigns which continue to educate users and establish the company as a trustedresource for knowledge

• Create content for the individual emails which will be distributed throughout the campaign

• Design attractive email templates which are optimized to convert readers to customers

• Optimize each email campaign for mobile users

• Manage the distribution of and ensure deliverability of all email campaigns

• Analyze results and use feedback to continuously improve open & response rates

Why we do it:

Email is a critical element for any integrated marketing campaign which works to attract, engage & convert

visitors into buyers. Developing and nurturing a relationship with potential customers helps to create an

enduring trust in your organization. Email marketing establishes your company as a thought leader by

providing information and resources to the user throughout their research and buying cycle.



PPC, Retargeting & Paid Search Engine Marketing

What we do:

Create highly focused Pay-Per-Click campaigns designed to serve two functions:

• Identify new opportunities to continuously improve our content marketing strategy

• identify and optimize keyword, offer text, and landing page combinations that are most effective atgenerating leads for your business

Why we do it:

We have found that PPC and SEO activities work best when run together. A targeted PPC campaign can

improve long-term SEO effectiveness by immediately identifying those keywords and landing pages which

yield the greatest number of opportunities for the company.

We then work to scale these activities up once a PROFITABLE combination of these variables has been

determined.

Budget to be determined. Fees incurred to be paid directly to Google by Client.



Monthly Reporting & Analysis

What we do:

• Establish baseline metrics & targets for the website

• Deliver monthly reports showing website traffic trends, conversion statistics, general engagementmetrics.

• Analysis and consultation - we assess what the data means to you and your business and provide youwith ACTIONABLE steps we can take to move

Why we do it:

You cannot manage what you do not measure. While no one can guarantee results or where your site will

'rank' for specific keywords, we do need to be accountable to results.

We work with you to identify hard business metrics and establish achievable, measurable targets over the

course of our engagement. We then gauge actual results to targets and perform a GAP analysis to ensure we

are moving in the right direction towards our stated goals.

This intermediate analysis and process of Plan-Do-Check-Act provides our basis for continuous

improvement giving us a scientific approach to provide you with measurable ROI for your investment.


Timelines & Schedules

i. Communication/Project Management

Management of the Social & Local Marketing project will revolve around several people who will be your

point of contact at SMG. Typically you will be working directly with 1-2 project managers who will handle

support, communication and the technical aspects of the project. Your project manager will be available via

email and phone as needed during the project and for support ongoing. Additional staff can be available as

the project evolves.

Communication during the project will be a combination of in-person, phone, email and collaboration within

our company portal. By using this centralized system we're able to document our communication, organize

required project files and manage timelines more effectively and efficiently.

ii. Schedule of Deliverables

Below is an estimated summary of the timeline and milestones as they relate to the phases of the Social

Media & Online Local Marketing project. Please refer to the development phase section for the specifics on

each phase and the deliverables.

• Weeks 1 - 2: Initial research, team assignment, & project kickoff meetings.

• Weeks 3 - 6: Marketing research, media channel assessments, strategy development, determination

of measures & targets, content calendar planning & rolling 3-4 month production established

• Week 7- 8: Initial deliverable assignments resourced.

• Month 3: Initial deliverable assignments reviewed, approved and launched. Monthly production plan

executed, monthly reporting and analysis, plan refinements (PDCA) implemented with ongoing

coordination with ForeverLawn West Texas.

• Months 4 - 12: Continue to work the plan & refine based on reporting & analysis guidance.

Upon the awarding of the project, the signed contract and the initial down payment, work will commence

unless agreed otherwise.

Payment Schedule:

Payment for retainer fees will be billed monthly and payment will be expected before the month of services

begins. Invoices will be sent in advance for your records and we'll expect timely payment to continue our

services.


Signature Page

1. Agreement:

a. This agreement is entered into by ForeverLawn West Texas (hereafter referred to as "the Client" and

Sanctuary Marketing Group, LLC (hereafter referred to as "Sanctuary") for services listed in the attached

agreement number 20160105 dated January 05, 2016.

*About "Dealer Basic" vs. "Dealer Competitive (RECOMMENDED)" budgets:

Budget determines pace. We prioritize those activities that we feel will help you achieve your goals the quickest,

given the available time & investment. Monthly reporting informs whether or not we are on the right track. We then

adjust the plan via the rolling 3-4 month production plan based on our results and analysis.

b. The Client agrees to Sanctuary's Terms and Conditions as provided in this proposal.

c. The Client agrees to payment terms described in this proposal.

d. The Client agrees to the proposed project timelines in this proposal.

e. Included services are limited to those specified in this contract and no other services. If additional services

are requested, they will be at Sanctuary's current pricing at the time the service is rendered.

CHOOSE MONTHLY LEVEL Price Qty Subtotal

Dealer Basic Fee

Monthly Digital Marketing Campaign*

$500 / month 1 $500

Dealer Competitive (RECOMMENDED)

Monthly Digital Marketing Campaign*

$1,000 / month 1 $1,000

Monthly PPC Budget

Paid Directly to Google / Facebook etc.

$350 / month 1 $350

Website Design & Development

$4200 financed interest free over 12 months.

Hosting is included with commitment to

12-month digital marketing campaign.

$350 / month 1 $350

Total $500


2. Contract Number 20160105:

1. Please read the contract on the previous page to make sure you understand all the details involved

with us working together. It's really important to us that everything is transparent and understood

from the beginning so that we lay a solid foundation for a great working relationship.

2. If you have any questions at all, please let us know. We're happy to clarify any points and there may be

some items that we can sort out together. We're committed to finding the best way to work together.

3. Once you feel confident about everything and are ready to move forward, please click the 'sign here'

button below.

4. Sign in the box that pops up to make the acceptance official.

5. Once we receive notification of your acceptance, we'll contact you shortly to sort out next steps and

get the project rolling.

6. We'll email you a separate copy of the signed contract for your records.

7. If you'd like to speak to us by phone, don't hesitate to call 330-266-1188 ext 305

Accepted by Client:

Name: Matt Adkins Title: Owner

Signature: Date:January 05, 2016

Accepted by Sanctuary Marketing Group, LLC

219 East Maple Street., Suite 125

North Canton, Ohio 44720

Name:Kelly BrownTitle:CEO

Date:January 05, 2016

website & digital marketing€¦ · suggested digital marketing tactics citation building: what...

Documents