website health check
DESCRIPTION
Start a new business Grow your existing business Connect with other small business owners Learn and develop new ideas and skillsTRANSCRIPT
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1300 766 665www.ArrowInternet.com.auAugust 2014
Event Host Arrow Internet Marketing
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Jasmine Batra
This document is Commercial and in Confidence
Website Health Check
Presented by
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How to Assess your Website Performance?
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A bit of background
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Some of Our Clients
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What we will cover
• Three Factors that Influence Performance
• Free Tools• Live website Audits• Action Items • Checklist
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Factors that influence performance
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Findability = Traffic
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What do these machines do?
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Life of a search
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1300 766 665www.ArrowInternet.com.auAugust 2014
Findability
• Relevance • Keyword Use & Location• Popularity• Copy
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Website Popularity
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Words tell a story
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Credibility=Inspires Action
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1300 766 665www.ArrowInternet.com.auAugust 2014
First Impressions
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I have 500+ visitors on my site and one enquiry!!
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I am in the market for ....
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Value Proposition
Define Value Proposition
• Implement value proposition across website and ads.
• Build consistency across the platforms.
• Website
• Social media channels
• Banner Display Ads and Google Search Ads
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Engage with your visitors!
Write a Compelling Headline
Tell what happens next
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Think of your website as a Journey
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The Close!
• Use Action Words
• Call • Buy• Register• Subscribe
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Connection=$$
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1300 766 665www.ArrowInternet.com.auAugust 2014
Build Connections
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Ready to Buy
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Need Nurturing
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Q & A
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Live Clinics
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9 Point Checklist
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Tips to Improve your website’s Health
Reduce the size of the above-the-fold content Verify your website with Google Know what you would like to be found for Build content around synonyms Broaden your target keyword list Adapt your content for Conversational queries Make it easy to like / +1 and share Keep an eye on metrics like time on site, bounce rate
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Need a Deep Dive
Request a detailed Audit
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Need a Deep Dive
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www.ArrowInternet.com.auPrepared by Arrow Internet Marketing
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