SEO AuditWordPress Checks to

Avoid Disaster By Peter Mead

@petermeadit

Don’t let your site crash and burn

Quickly check into SEO, without looking at Analytics or Search Console

Traffic has dried up? What happened?

A past penalty, Panda or Penguin

Site redesigned and rankings lost

You're looking for an SEO Consultant? Ask for an SEO Audit https://youtu.be/piSvFxV_M04

Many ways to audit your site, let’s explore...

On the fly SEO Audit?

Smooth sailing...

Branding & CompetitionTrustworthinessBranded Domain NameBranded Keywords Home Page KeywordSite Links ResultsHome Page TitleHeadline TagCall to ActionCompetitor KeywordsCompetitor Traffic

Sample SEO Audit Checklist

Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/

Onsite SEOPanda PenaltyKeyword PlanningCrawling errorsWebsite structureContent StructureInternal linking Canonicalization Page speedMobile FriendlySSL Implemented

Offsite SEOPenguin PenaltySocial Media Reviews & CitationsBacklinks Quality Backlinks DiversityBacklinks Anchors Referring site qualitySource site in vs outLink graph footprint Disavow Links

Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/

Just to name a few tools for auditing ● SEMrush ● Moz● Screaming frog ● Ahrefs ● Majestic ● Webpagetest ● Google PageSpeed insights● Bing Webmaster Tools ● Google Analytics ● Google Search Console

● Many more, including common sense...

Using SEO Audit Tools

We have some issues...

Branding & CompetitionDoes it show trust, using a Branded Domain Name, and Branded Keywords?

Home Page Keyword, and Headline Tag readable?

Google the brand, showing Site Links and Home Page Title?

Clear Call to Action, non spammy etc?

Competitor Keywords, Competitor Traffic

Dig deeper into the pastWhat happened in the past? Branded & non branded keywordsLook at notes for Google update etc.

Onsite SEO Panda Penalty, look for sudden downturn in traffic.

Crawling errors, Website structure, Internal linking

Canonicalization to reduce duplicate issues

Page speed, Mobile Friendly, etc.

Is SSL Implemented?

Use an Audit tool

Offsite SEO Social Media, reviews & Reviews & Citations

Penguin Penalty, check for drop in rankings and traffic. Backlinks Quality, Backlinks Diversity, Backlinks Anchors

Referring site quality, does it have traffic?

Source site in vs out, does it link to spammy sites?

Link graph footprint, is there an obvious pattern to the the links

Disavow Links ?

Granular link checks

Penguin is now more granularchoose any subfolder or subdomain and check the backlinks just for that part of the website

DIY Or hire a professional?

Do not let issues go on.

Let’s try this again? Try to fix issues

Don’t leave it too lateIt’s wise to be checking your website health

Regularly.

Use a variety of tools, and explore deeply into

Issues found.

Some issues are hard to fix to don’t leave it too late.

Was I too late?

Slideshare for other related topics https://www.slideshare.net/petermeadit

Youtube for WordPress SEO Questions http://www.youtube.com/petermeadit

Melbourne SEO Meetuphttps://www.meetup.com/Melbourne-SEO/

Tweet to mehttp://www.twitter.com/petermeadit

Photos of Hindenburghttps://en.wikipedia.org/wiki/Hindenburg_disaster

Where to next?