website statistics that_affect_your_business
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TRANSCRIPT
that affect your business10 internet statistics
by
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PATH OF A WEBSITE ENQUIRY
Majority of new business comes from search engines
58% begin on a search
engine
Planning
Purchase
Focus
ResearchIdea
3
5 USERS REVEAL 85% 0F PROBLEMStest before launch
Plan and Build
Test
Repeat
Watch them do the tasks and ask them their thoughts
Receive Feedback
Launch It!
Take feedback and return to planing and building if necessary
Get 5 users of varying abilities
to perform simple tasks on your
website
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88% OF BRITS USE SOCIAL NETWORKS
Networks OverviewTWITTER
Ideal for communicating a public message and gives the opportunity for your business to communicate with a huge audience.
Statistically the most effective social network for B2C engagement and the most populous.
Great business to business social network. Use your industry knowledge to build your reputation.
You need to consider which networks would be best at carrying out your
message and whether there are enough customers there to justify the investment
of time
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“Change is the law of life, those who look to the past or present are certain to miss the future” - JFK
0.04% AVERAGE RESPONSE RATE
The majority of companies are increasing their digital marketing spend in the recognition of changing purchasing habits of consumers and businesses. This years figures show that over 2/3 of companies are gaining more than half their revenues from their digital marketing spend.
for leaflet campaigns
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LACK OF INFORMATION ANALYSIS
IMAGESIn ecommerce, make sure you have a selection of different pictures including the products in a relevant setting.
PRICINGDisplaying clear pricing information means enquiries that come through will be properly qualified as potential customers.
REVIEWSUsers tend to trust the reviews of other buyers or customers more than the company themselves.
DESCRIPTIONSProducts/services without clear descriptions are gambles. Take the gamble out for your customer and give them all the info they need.
Loses 10% of Business
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45% OF PEOPLE THINK A BAD WEBSITE IS WORSE THAN NO
WEBSITE
8
AVERAGE SPEND PER PERSON IN UK ON ONLINE IS HIGHEST IN THE WORLD
reasons we lead the world
04. Trust
English consumers have no hesitation paying with a debit or credit card
05. Technology AdoptionUK internet access is amongst the best in the world
02. GeographyThe dense population and small land mass makes shipping cost less, and
easy to understand
01. LanguageEnglish is the most
popular second language and a trusted economy
03. Card Use
Government regulations have delivered consumer trust
9
SMART PHONE READY?75% of people will have them in 2014, and more people will access your site from smartphones
than from a traditional computer
10
DEVICE USAGEWhere are they coming from
Desktops
Tablets Smartphones
The PastAll sites accessed via PCs and desktops with 90% using Internet Explorer (IE) as the browser of choice.
The PresentSmartphones around a third of visits, tablets rapidly rising. Chrome is the most commonly used browser.
The FutureWith an increasing array of different devices and browsers, websites need to be tested to ensure that they can be accessed in a variety of different ways.
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22% OF INTERNET TIME IS DEDICATED TO SOCIAL MEDIA AND BLOGS
You need to be where your customers are. Simply making a website is not enough, the internet is about engaging with people where they are
22%
Social Media
15%
Entertainment(eg
IPlayer+Youtubeetc)
10%
Shopping
5%
News
3%
Business/Finance
3%
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WE’D LOVE TO HELP YOU Get In Touch
We’re a small and talented bunch who’d love to work with you. Drop us an email to arrange a time for us to drop by, or for you to come to our office, location below. Address
Fruitworks, Stour Street, Canterbury, CT1 2NR
Phone08450 6806 483
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