Step 1: Add the websites you want to use either by entering the URL or by uploading a fireshot.Best Practices:

● When to Use a Fireshot? When the website does not fully load when entering a URL. ● Size requirements: Maximum 1200px width and 3000px length.

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Step 2: Choose the area’s in which you want statistics for once your study is complete. Best Practices:

● Want to overlay your own ad or video ? Select “Upload an Ad or Upload a YouTube Clip” from the top right.● You can create as many AOI’s as you need and they can overlap if needed.

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Step 3: This is the methodology page where you want to choose how your study will run.Best Practices:

● We recommend a 150 sample size to get 30 usables per stimuli.● Be sure to include important details in your directions. Example: Keep your head still, make sure you are in a well lit room.● GenPop: Field your study using Amazon’s Mechanical turk which is a general population from the USA. It is $1 per respondent.

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Step 4: Review how you setup your study and preview how your respondents will see it.Learn More (Further detail and best practices)

Step 5: After launching, the “Progress Page” will show the progression of your study while it is in field.Best Practices:

● Close Now: If you reach 30 usables before you have the needed completes you can close out your study early.● Sessions: Take a closer look at each respondent and why they may or may not have been usable or exclude any test sessions before you fully launch your study.

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Step 6: Once your study is complete your results page will load.Best Practices:

● Edit your AOI to refresh the statistics being shown in the chart.● Check out other deliverables in the dropdown below the heatmap.● Download (Coming soon): Download all of the results data into one zip file on your computer.

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