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Page 1: website traffic by up to 55%documents.nam.org/CMA/CMA2014SLC/LAI_Video_CMA_SLC_2014.pdfListen to Weird Al Yankovic parody Lorde's song "Royals" while touting the Assoaauot CURATION
Page 3: website traffic by up to 55%documents.nam.org/CMA/CMA2014SLC/LAI_Video_CMA_SLC_2014.pdfListen to Weird Al Yankovic parody Lorde's song "Royals" while touting the Assoaauot CURATION

Embedded video content can increase website traffic by up to 55%

STORYTELLING

VIDEOWITH

The average person spends 23 minutes a day watching online videos

46% of people say they will seek information about a product after seeing an online video

Page 4: website traffic by up to 55%documents.nam.org/CMA/CMA2014SLC/LAI_Video_CMA_SLC_2014.pdfListen to Weird Al Yankovic parody Lorde's song "Royals" while touting the Assoaauot CURATION

75% of senior executives are watching work-related videos on business-related websites every week

65% of senior executives visit a vendor website after watching a video

Senior executives prefer to receive information through a mix of text and video

C-SUITE

VIDEOAND

Page 10: website traffic by up to 55%documents.nam.org/CMA/CMA2014SLC/LAI_Video_CMA_SLC_2014.pdfListen to Weird Al Yankovic parody Lorde's song "Royals" while touting the Assoaauot CURATION

1 billion unique visitors every monthOver 6 billion hours are watched each month 100 hours of video are uploaded every minute

80% of traffic comes from outside the US

Page 16: website traffic by up to 55%documents.nam.org/CMA/CMA2014SLC/LAI_Video_CMA_SLC_2014.pdfListen to Weird Al Yankovic parody Lorde's song "Royals" while touting the Assoaauot CURATION