websites and seo - online€¦ · search engine optimisation. seo keywords metatags (metadata)...
TRANSCRIPT
![Page 1: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/1.jpg)
22 May 2018
Websites and SEOSARAH HALAWANI
![Page 2: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/2.jpg)
TONIGHT’S PLAN
1/ Business and user needs
2/ The website brief
3/ Web usability
4/ Visual design
5/ SEO
6/ Platforms
workshop
![Page 3: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/3.jpg)
1/Business objectives and
user needs
![Page 4: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/4.jpg)
4
![Page 5: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/5.jpg)
What is the businessobjective?
![Page 6: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/6.jpg)
6
What is the business objective?To establish my consultancyTo market my productTo sell my custom birthday cardsTo host a conferenceTo build my personal brand
WEBSITE BRIEF /Part 1
![Page 7: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/7.jpg)
Who are your users?
![Page 8: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/8.jpg)
Who are your users?Recruiters, Mums, Dads, CEOs, Car owners, Pet owners, Yogis, Delegates, everyone?If everyone - what is their need?They need to: Buy gifts for their family; improve their wellbeing; change company culture
8
Spin off questions…What are their needs?What problem are they trying to solve?What are their expectations?Where are they?Which platforms are they using?How old are they?What is their income bracket?Likes/dislikes?Are they time poorAre they detailed oriented or
WEBSITE BRIEF /Part 2
![Page 9: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/9.jpg)
Business objective
Problem being solved for users
![Page 10: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/10.jpg)
Let’s say…I want establish a yoga business
10
![Page 11: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/11.jpg)
Scenario 1
- I’ve done my yoga teacher training course- Developed my own practice- Run a few classes- But I might not have enough experience,
capital or students to establish my own studio yet
11
OBJECTIVETo build a relationship with my customers
Possible strategies- Teach at my workplace to
build experience and student base
- Teach at other yoga studios to build brand and experience
- Register with relevant associations
![Page 12: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/12.jpg)
![Page 13: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/13.jpg)
![Page 14: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/14.jpg)
Associations
![Page 15: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/15.jpg)
Understand the existing networks, platforms
and tools
![Page 16: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/16.jpg)
At this stage, would investment in other platforms serve my business objective better?
![Page 17: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/17.jpg)
MindBody app
$125.00/month
![Page 18: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/18.jpg)
Scenario 2- I have found a niche in the market - I have the experience and students- I have done the numbers and have the
capital to invest (pay for a website, rent out a yoga studio, buy assets etc..)
18
OBJECTIVETo expand my market and establish a professional business
StrategyInvest in building a website to grow and establish the business as part of my broader business and marketing strategy
![Page 19: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/19.jpg)
Who are your users?e.g. University staff and studentsPeople in local area (MQ, North Ryde, Marsfield)Mums, Dads, young men and womenHealth consciousNeed to take care of their well-being and time outNeed to stay in local area
19
WEBSITE BRIEF /Part 2
![Page 20: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/20.jpg)
2/The website brief
![Page 21: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/21.jpg)
What is thewebsite objective?To build the reputation of my yoga studio, attract customers and facilitate bookings
21
WEBSITE BRIEF /Part 3
![Page 22: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/22.jpg)
What are the functionsof the website?1. Manage online bookings2. Transact payments for classes3. Collect email addresses for newsletter and promotions
22
WEBSITE BRIEF /Part 4
![Page 23: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/23.jpg)
What information do users need from my website?1. Timetable and pricing2. Teacher profiles3. Philosophy and approach4. Contact and location details
23
WEBSITE BRIEF /Part 4
![Page 24: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/24.jpg)
What is the tone (branding)of the website?Professional, authentic and approachableOr… playful, fun, serious, minimal, dramatic, light, fresh, easy-going, corporate
24
WEBSITE BRIEF /Part 5
![Page 25: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/25.jpg)
What makes a website ‘good’?
25
![Page 26: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/26.jpg)
![Page 27: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/27.jpg)
3/Web Usability
![Page 28: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/28.jpg)
Web usability
28
USER INTERFACE DESIGNWeb Usability
![Page 29: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/29.jpg)
29
![Page 30: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/30.jpg)
![Page 31: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/31.jpg)
31
![Page 32: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/32.jpg)
32
![Page 33: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/33.jpg)
Respect conventions(unless there is a clear, logical reason to break them)
![Page 34: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/34.jpg)
![Page 35: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/35.jpg)
Provide information users expect
![Page 36: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/36.jpg)
![Page 37: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/37.jpg)
Put your mostimportant content
‘above the fold’
![Page 38: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/38.jpg)
![Page 39: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/39.jpg)
40
Mobile Compatible Mobile Responsive Mobile Optimised Mobile App
![Page 40: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/40.jpg)
Mobile responsive
![Page 41: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/41.jpg)
![Page 42: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/42.jpg)
Content HierarchyIt’s essential to consider how best to structure rich content pages, such as landing pages and the homepage, to ensure users are able to find what they came for to accomplish their desired task.https://gathercontent.com/blog/define-successful-content-hierarchy
![Page 43: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/43.jpg)
![Page 44: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/44.jpg)
![Page 45: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/45.jpg)
Consider how you are inviting and guiding users
through your website
![Page 46: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/46.jpg)
![Page 47: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/47.jpg)
Clear ‘Call to action’
![Page 48: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/48.jpg)
Information Architecture“Information architecture is about helping people understand their surroundings and find what they’re looking for, in the real world as well as online.http://www.uxbooth.com/articles/complete-beginners-guide-to-information-architecture/
![Page 49: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/49.jpg)
Information Architecture
50Wix conference template
![Page 50: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/50.jpg)
Information Architecture
51
Buy TicketsRegister?
Speakers Program Could speakers and program be on the same page?
Travel tipsAccommodationGroup these together?
AbstractsAbstract submissionsSponsors
![Page 51: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/51.jpg)
What are the right signpost words for your users?
![Page 52: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/52.jpg)
![Page 53: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/53.jpg)
Card Sorting
54
![Page 54: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/54.jpg)
Minimise the number of clicksbut don’t put lots of call to actions or buttons on the one page
![Page 55: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/55.jpg)
56
![Page 56: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/56.jpg)
Sitemap pages can be useful for users if you have a lot of content
(and google)
![Page 57: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/57.jpg)
4/Visual design
![Page 58: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/58.jpg)
![Page 59: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/59.jpg)
Layout and hierarchyPRIORITISE THE MESSAGING hellofresh.com.au
![Page 60: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/60.jpg)
Negative space
61
LOOK AND FEEL / VISUAL HIERARCHY
![Page 61: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/61.jpg)
Colour and imagerySTICK TO THE COLOUR PALETTE awwwards.com
![Page 62: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/62.jpg)
FontsMAXIMUM OF TWO COMPLEMENTARY FONTS fontpair.co
![Page 63: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/63.jpg)
White space (negative space)
![Page 64: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/64.jpg)
ConsistencyLess is moreStick to a colour palette
![Page 65: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/65.jpg)
5/Search Engine Optimisation
![Page 66: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/66.jpg)
SEO
KeywordsMetatags(metadata)
Referrals (backlinks)Technical
![Page 67: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/67.jpg)
SEO is about understanding what people are searching for online,
the answers they are seeking, the words they’re using, and the type of content they wish to consume
![Page 68: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/68.jpg)
How do I make my website more relevant
&authoritative?
![Page 69: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/69.jpg)
SEO
Keywords(content strategy)
Metadata (metatags)
Referrals (backlinks)Technical
![Page 70: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/70.jpg)
TECHNICAL CONSIDERATIONS
Crawl Can a search engine explore your site?
Index Is it clear which pages the search engine should
index and return?
Mobile Does your site adapt for mobile users?
Speed Fast page load times are a crucial factor in
keeping your visitors happy.
Tech Are you using search engine-friendly tech or
CMS for your website?
Hierarchy How is your content structured on your website?
![Page 71: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/71.jpg)
SEO
Keywords(content strategy)
Metadata (metatags)
Referrals (backlinks)Technical
![Page 72: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/72.jpg)
METATAGSFill out the metatags
properly
![Page 73: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/73.jpg)
Site title | Site description | Page titlesPage descriptions | Blog post titles Headings | Image alt tags
![Page 74: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/74.jpg)
All words matter
75
![Page 75: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/75.jpg)
All words matter
76
![Page 76: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/76.jpg)
SEO tools
![Page 77: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/77.jpg)
![Page 78: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/78.jpg)
SEO
KeywordsMetadata (metatags)
Referrals (backlinks)Technical
![Page 79: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/79.jpg)
KEYWORDS“keywords are basically the building
blocks of your business”https://www.wordstream.com/blog/ws/2017/08/09/easy-keyword-research-guide
![Page 80: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/80.jpg)
Searcher intent“buy boots for narrow feet”
transactional
“how to rank my website better”informational
“CBA netbank”navigational
![Page 81: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/81.jpg)
![Page 82: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/82.jpg)
![Page 83: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/83.jpg)
![Page 84: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/84.jpg)
![Page 85: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/85.jpg)
86
![Page 86: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/86.jpg)
87
![Page 87: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/87.jpg)
Local SEO“yoga near me”
Build your business authority through citations
NAP (Name; Address; Phone Number)
![Page 88: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/88.jpg)
List your NAP on directories
![Page 89: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/89.jpg)
90
![Page 90: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/90.jpg)
![Page 91: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/91.jpg)
Whaddya know… new trend“GOAT YOGA” (KEYWORD RISING BY 250%)
![Page 92: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/92.jpg)
SEO
KeywordsMetadata (metatags)
Referrals (backlinks)Technical
![Page 93: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/93.jpg)
ReferralsLinks to your site (backlinks)
![Page 94: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/94.jpg)
What Google wants to see is authoritative and relatable links
talking about your site.
![Page 95: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/95.jpg)
#1
Search term:“Financial advisor near me”
#3
![Page 96: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/96.jpg)
ReferralsBuild relationships with partners,
suppliers, customers, friends
![Page 97: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/97.jpg)
Evaluate sites that are ranked where you want to be ranked.
What are their keywords?Who is referring them?
Can you compete with them?
![Page 98: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/98.jpg)
Remember to spend your time wisely and think about your marketing strategy and
tactics
![Page 99: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/99.jpg)
100
![Page 100: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/100.jpg)
Bing
![Page 101: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/101.jpg)
Platforms
![Page 102: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/102.jpg)
• Lots of templates• Flexible (but there is a risk
of losing consistency)• Once you pick a template,
you cannot change it without rebuilding your website
• Not mobile responsive, but they have a dedicated, advanced mobile editor
• eCommerce
• Fast• Secure• Good onboarding
strategy• Customise
templates• Not a huge range of
templates• Mobile responsive
• 14-day trial. Easy to set up
• Good customer experience
• Attractive free themes
• Third-party app store
• Built-in email marketing tools
• Industry standard• Great SEO scores
• Very professional and minimal
• Fixed layouts• Mobile responsive• Can change
template once you’ve started
• Minimal control of look and feel
Drag and drop web builders
![Page 103: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/103.jpg)
PRICING
Basic $4.50Personal $8.50Standard $12.50
Free (contains ads)
Starter $9 Pro $14Business $28
Personal $16 Business $25
With Store
eCommerce $16.50VIP 24.50
Starter $9 Pro $14Business $28Performance $42
Personal $34Business $52
Basic $29Standard $79Advanced $299
Price/month (annual payment req’d in some circumstances)
Drag and drop web builders
![Page 104: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/104.jpg)
Content Management Systems
Wordpress.comFree - limited featuresPersonal $5Premium $10Business $33
+ heaps more
![Page 105: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/105.jpg)
Questions & Workshop
![Page 106: Websites and SEO - online€¦ · Search Engine Optimisation. SEO Keywords Metatags (metadata) Referrals (backlinks) Technical. SEO is about understanding what ... (backlinks) Technical](https://reader036.vdocument.in/reader036/viewer/2022062602/5f02127b7e708231d4026f31/html5/thumbnails/106.jpg)
Thank [email protected]