websites for new businesses and side projects
DESCRIPTION
14 questions for business owners and self-employed professionals who want to create a website. Originally delivered at the Connect-Work-Thrive conference in Santa Clara, CA.TRANSCRIPT
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Websites for new businesses and side projects
Diana Ecker 3.22.14
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14 Questions for business owners and self-employed professionals to ask when planning a website
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Originally delivered at the connect-work-thrive conference in santa clara, ca
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4 Categories: • Strategy + research
• Personal inventory + site assets
• Choose tools + experts
• Make sure your investment pays off
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category 1
strategy + research
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Question 1: What is the purpose of my website?
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To drive sales To attract leads To broadcast a message To educate the public To connect with an audience
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To drive sales To attract leads To broadcast a message To educate the public To connect with an audience To have a website
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To drive sales To attract leads To broadcast a message To educate the public To connect with an audience To have a website
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To drive sales To attract leads To broadcast a message To educate the public To connect with an audience define your purpose
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Question 2: Who is my target audience and what matters to them?
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What you want to say
What they will respond to
Your mission: find the overlap
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Question 3: What do I want to Emphasize?
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Question 3: What do I want to
Emphasize?
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I’m Well-rounded We’re Versatile I Just want to be out there They can figure it out
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I’m Well-rounded We’re Versatile I Just want to be out there They can figure it out This is like taking your hands off the wheel while driving
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Decide in advance Where you want to go and steer there confidently
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Question 4: How can I demonstrate my value?
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testimonials Examples Evidence Case studies Subtle signifiers
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Purpose Audience Emphasis Value
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Purpose Audience Emphasis Value
= prerequisites
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category 2
Personal inventory + site assets
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Question 5: How much bandwidth do I have available?
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Learn new tools or software Manage a project Learn about html/css/php Study best practices in design
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Learn new tools or software Manage a project Learn about html/css/php Study best practices in design What would you enjoy now?
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Question 6: What are my blind spots?
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Question 6: What are my blind spots?
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Fonts Images Colors Layouts
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Fonts Images Colors Layouts
All look the same?
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Fonts Images Colors Layouts
All look the same? May be a Blind spot.
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Question 7: What is my MASTER PLAN?
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Timeline Business strategy Budget
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Timeline Business strategy Budget
Today In 6 months In a year
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Question 8: What site assets do I already have?
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Everyone can have extraordinary site assets
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Everyone can have extraordinary site assets
For 9 out of 10 projects, it’s worth making images a priority before proceeding
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category 3
ChoosE tools + experts
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Question 9: If I’m building it myself, what are some of my options?
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WEEBLY
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WIX
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SQUARESPACE
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Question 10: If i want a site built from scratch, what are some of my options?
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HARDAGE & HARDAGE
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PERSONIFY
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Question 11: If i want a wordpress site on a budget, what are some of my options?
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THEMEFOREST
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THEMEFOREST
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MICROLANCER
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WERKPRESS
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Category 4
Make sure your investment pays off
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Question 12: What approach am I going to take to analytics?
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Google analytics Clicky
and more
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Google analytics Clicky
and more What matters is that it provides you with insights
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Question 13: How do I want to appear in search?
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Your site title
Your-url.com And a description that communicates everything it needs to in just 150 characters or so
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Your site title
Your-url.com And a description that communicates everything it needs to in just 150 characters or so, which is actually A lot of room If you think about it.
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Question 14: AM I COMMITTED TO ONGOING ITERATION?
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Websites are dynamic
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Websites are dynamic • They can grow as you learn
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Websites are dynamic • They can grow as you learn • Evolve as you grow
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Websites are dynamic • They can grow as you learn • Evolve as you grow • Shift to reflect your focus
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DIANAECKER.COM
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happy website building To everyone!
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happy website building To everyone!