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5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet – we’ll be muted till 9:20am) Grab yourself a piece of paper, a pen and a coffee or tea and we’ll be getting started bang on 9:30am Tony WEBSITES THAT Convert Russ & Elaine Mike Inch Damian & Jo Jeff, Gillian, Wayne Kaden Clark Graeme & Michelle

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Page 1: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Welcome to the webinar!(Don’t worry if you can’t hear us yet

– we’ll be muted till 9:20am)

Grab yourself a piece of paper, a pen and a coffee or

tea and we’ll be getting started bang on 9:30am

Tony

WEBSITESTHAT

Convert

Russ & Elaine Mike Inch

Damian & Jo

Jeff, Gillian, Wayne

Kaden Clark Graeme & Michelle

Page 2: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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BOOTCAMP

Friday 3rd June Auckland Novotel

Exclusive Workshop: For Plumbing Business Owners Who Want To Systemise Their Business,

Work Less Hours And Grow Their Profits

CASE STUDY TIPS

3rd26th/27th

JUNE WEBINARGuest speaker

10 Minute Tactics

Understand

the DISC

Profile

Page 3: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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www.marketingexperiments.com

www.digitalmarketer.com

www.ilovemarketing.com

Page 4: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Insert Triangle model

215 Visitors Per Month

29 Jobs P/M

$15,000-$20,000 Sales

“We we're only getting 1-2 lead a month… That’s all changed now”

$300 Average Sale

50 Leads Per Month

47 Jobs

95% Conversion Rate

“Our Website is where most of our leads/jobs come from, we have a good Call To Action. It’s

worth an extra $14,100 in revenue to our business ”

Page 5: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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The Problem

Page 6: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 7: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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The Opportunity

Page 8: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 9: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 10: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Lead Generation Magnet

/ Offer

Problem Agitate

Solution

Page 11: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page Views…

Conversions…

Lead Sources…

Split Tests…

What Should We Test And Measure?

Sessions & users…

AND MOST IMPORTANTLY Return on Investment

Page 12: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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First Impressions Count…

Page 13: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 14: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Call to Action

USP

Offer

Call ToAction

Intro Video

Conversion Path

Direct Response Copy

Call to Action

Clear Promise

Direct

Response

Copy• Problem

• Agitate

• Solution

Conversion

Pathway &

Direct

Response

Copy

Page 15: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Removes Distractions…

Search Engine Optimisation…

Ad Words & Quality Score…

Why Use Landing Pages…?

Split Testing…

Page 16: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Attention grabbing headline

Photo of yourself

Call to Action

Direct Response Copy

Testimonials

Associations and

partner logos

(credibility)

Call to action

Headlines

U.S.PSpecific Services

Benefits

Relevant

Image

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Page 19: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Guarantees…

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Page 21: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 22: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 23: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 24: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 25: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Page 26: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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$14,000 in Revenue

384 Visitors per month

28 Sales

62 Leads

$500 Average Sale

“We’ve recouped all the costs of the website within a month of it going live and are

making a pretty decent return on investment!”

Page 27: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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www.yourlocalplumber.co.nz http://brsltd.co.nz/

www.aceelectrical.co.nz http://www.groundcoverlandscaping.co.nz/

www.trilectelectrical.co.nz http://www.auckland.plumbing/

https://www.jtcarterplumbers.co.nz/ http://www.lahughesplumbing.co.nz/

www.jtplumbing.co.nz www.europlumbing.co.nz

www.sydneyemergencyplumbing.com.au

www.benjaminfranklinplumbing.com

www.lifemaideasy.co.nz

http://rhbuilders.co.nz/

Page 28: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Do you find this

overwhelming ?

Want a new website but

don’t know how to go

about it ?

Page 29: WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. · 5/23/2016 1 Welcome to the webinar! (Don’t worry if you can’t hear us yet –we’ll

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Want a Killer Website Within 6 Weeks That Generates a minimum of 15 to 20

Jobs per Month?

Contact Plumbers Coach for a Free Website Audit…

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