websites: the good, the bad and the ugly
DESCRIPTION
By Ted HartTRANSCRIPT
Websites: The Good, Bad & UglyLIVE WEBSITE REVIEW
PRESENTED BY TED HART, ACFRE @TEDHART
2©2014 Ted Hart
Ted Hart, ACFRE• CEO at Charities Aid
Foundation of America• P2PFundraising.org &
tedhart.com• Founder and CEO at
GreenNonProfits.org• Radio Host- Nonprofit
Coach• Author:
• Internet Management• People to People
Fundraising• Nonprofit Guide to Going
Green• Nonprofit Internet
Strategies• Major Donors• Fundraising on the
Internet 2
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All available on Amazon.com & bn.com
©2014 Ted Hart
Ted Hart Books Available
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What Percentage of Traffic Comes to Your Home Page First?
80%?
50%?
75%?45%?
100%?10%?
©2014 Ted Hart
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Is Your Website Designed For Real Web Use?
©2014 Ted Hart
Traffic To Your Home Page?
29%
ONLY 29% of website traffic is the result of direct visits
@tedhart #bbcon
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Tweet this now
©2014 Ted Hart
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You Have 10 Seconds…….
It's clear from research that the first 10 seconds of a page visit are critical for users' decision to stay or leave.
©2014 Ted Hart
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You Have 10 Seconds…….
1. Who Are You?2. What Do You Do?3. What Do You Want Me To Do?
9©2014 Ted Hart
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Online Tip #1: Clearly Display Name, Logo, MissionOnline Tip #2: Photos of people, action, not just buildingsOnline Tip #3: Provide easy access to social media you are active on
©2014 Ted Hart
Are You Ready?
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Online Tip #4: Use Encryption Technology Wherever You Request Sensitive or Confidential Information Online Tip #5: Provide Multiple Opportunities and Methods For Gifts To Be Made Both Online and Offline. Online Tip #6: Post a Comprehensive Privacy Policy
©2014 Ted Hart
Are You Ready?
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Online Tip #7: Eliminate the scrollOnline Tip #8: Provide Online and Offline Contact Info.Online Tip #9: Provide Method For Communication/ Information/ Education (i.e. eNewsletter, etc.)
©2014 Ted Hart
Are You Ready?
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Online Tip #10: Provide Information On How Donations Are Used To Support Your Mission (stewardship)
©2014 Ted Hart
Are You Ready?
You have just 10 seconds to capture website visitor
attention! @tedhart #bbcon
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Tweet this now
©2014 Ted Hart
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Sign Up For Newsletter
Multiple Ways
To Support
Donate Now
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An Overall Strategy
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Tell A Friend
Donate Now
Multiple Ways To Support
Sign Up For Newsletter
©2014 Ted Hart
15©2014 Ted Hart
Multiple Donation Links
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Picture of People Not Buildings
Donate Now
Sign Up For Newsletter Is Below the Scroll
Navigation very small
Some of the best content is Below The Scroll
©2014 Ted Hart
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Photographs too small, video difficult to view
Donate Now
Very Poor Design, Typeface too small, difficult navigation
Poor Navigation at Bottom of Home Page
Not inviting to target audience
©2014 Ted Hart
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Photos of People
Donate Now
No ScrollSign Up For Newsletter
Promote Volunteerism
No privacy policy posted
Online Press Center
Multiple Ways To Support Feedback
©2014 Ted Hart
Mobile and Tablet
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2020©2014 Ted Hart
Election of Pope Benedict XVI
2020©2014 Ted Hart
Election of Pope Francis
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You Have 10 Seconds…….
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A FEW
©2014 Ted Hart
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Big Clear Font
Thumb-sized “Tap Targets”
Page Loads Fast
“Above Fold” Navigation
©2014 Ted Hart
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Big Clear Font
Thumb-sized “Tap Targets”
Page Loads ‘Pretty Fast’
“Above Fold” Navigation
©2014 Ted Hart
Resources For Mobile
• Test your website for mobile for speed and user experience:
• https://developers.google.com/speed/pagespeed/insights
• Design your website for mobile: http://www.dudamobile.com/
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©2014 Ted Hart
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LIVE: Website Review
This part of the session is interactive.
©2014 Ted Hart
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Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer.
Did this session leave you feeling electrified?
Thank you.
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Ted Hart, ACFRE
CEO
Charities Aid Foundation of America
v 703-549-8931
Facebook: tedhart
LinkedIn: tedhart
http://tedhart.com
Skype: tedhartusa
Email: [email protected]
Twitter: @tedhart