websphere luxembourg 010606 pdf - ibm · pdf filecommerce voice people integration ......

®

IBM Software Group

© 2005 IBM Corporation

WebSphere Software

Overview

[email protected]

We Make ITWork for Business

IBM Software Group | WebSphere Software

2

Agenda

� Where to position WebSphere within IBM?

� It’s all about SOA!

� Where to position WebSphere within the SOA lifecycle?

� WebSphere:

�Application Infrastructure

�Enterprise Application Integration

�Process Integration – Business Process Management

�Application Transformation

�Commerce

�Voice

�People integration

� Information integration


3

Unix Windows OS/400 z/OS

Servers Storage

ProcesesProceses

SystemsEnvironment

RationalRational

ApplicationsApplications

ManageManage BuildBuildRunRun

RationalRationalMiddlewareEnvironmentMiddlewareEnvironment

LotusLotus WebSphereWebSphere DB2DB2 TivoliTivoli

Where to position WebSphere within IBM?

Linux


4

Operational efficiency

Access information

Productivity

Cost reduction

Customer retention

Top Business Challenges for our CustomersFlexible IT can solve this challenges


5

Traditional Business*

Today’s World-Class Business* *Sources: CBDi

� Economics: globalization demands flexibility

� Business processes: changing quickly and sometimes outsourced

� Growth: at the top of the CEO agenda

� Reusable assets: can cut costs

� Information: greater availability

Why SOA For Business Flexibility And Reuse?


6

Flexible business requires flexible IT

Process to optimize

Creating IT flexibility

IBM SOA Foundation

Skills &Support

Software

Traditional Business

Call Center

Case Study: Customer Order & Fulfillment

CRM Service

ERP System

Call Center

Supplier

Outsourced Shipping, Credit Check

Case Study: Customer Order & Fulfillment


7

What differentiates SOA from claims like this in the past?

�Broadly adopted Web services ensure well-defined interfaces.

�Before, proprietary standards limited interoperability

Standards

�Business and IT are united behind SOA (63% of projects today are driven by LOB)*

�Before, communication channels & ‘vocabulary’ not in place

Organizational Commitment

�SOA services focus on business-level activities & interactions

�Before, focus was on narrow, technical sub-tasks

Degree of Focus

�SOA services are linked dynamically and flexibly

�Before, service interactions were hard-coded and dependent on the application

Connections

�SOA services can be extensively re-used to leverage existing IT assets

�Before, any reuse was within silo’ed applications

Level of Reuse

*Source: Cutter Benchmark Survey

�Leverage existing business application assets, isolate the impact of change

�Before, …. Rip and replace

Investment Protection


8

�Gather requirements

�Model & Simulate

�Design

�Discover

�Construct & Test

�Compose

� Integrate people

� Integrate processes

�Manage and integrate information

�Manage applications & services

�Manage identity & compliance

�Monitor business metrics

�Financial transparency

�Business/IT alignment

�Process control

IBM’s flexible approach to SOA The SOA Lifecycle enables different profiles for different needs


9

Managing Your Business Processes with a Service Oriented Architecture

Service Service Service

Service 2Service

ServiceService

ServiceService

ServiceGenerate Decline

Service

WebSphere Integration Developer

WebSphere Process Server

WebSphere Business Monitor

WebSphere Business Modeler

Clean hand-off from IT

with Business Models,

Metrics

Constructs for dynamic

and adaptive business

processes based on an

integration platform

Real time

management of

business processes

Feedback for

continuous

improvement

WebSphere ESB

Enabling complete life cycle of business process


10

The WebSphere Products We Will Discuss Today

DeployWebSphere Process Server

WebSphere ESB, Broker, MQ

WebSphere Application Server

ModelWebSphere Business

Modeler

ManageWebSphere Business

Monitor

AssembleWebSphere Integration

Developer


11


Benefits

�Quickly document and validate your current business processes

�Validate your models; Understand your business in depth; Optimize

�Improve business operations by providing employees a means to understand functional processes

�Time and resource investment protection, quicker time to deployment

Remember the pain?Businesses want to understand and change their operational processes quickly…

…but their processes are: misunderstood, inconsistent, hard-wired, or inflexible

Features

�Graphically Model Processes

�Simulate And Analyze

�Collaborate and Web Publish

�Export business and data models for use in IT deployment

�Import existing process pictures done in Visio as a starting point for true business modeling


12


13


Benefits

� Training on a single, multipurpose platform materially improves productivity of staff and reduces education expense

� Reduce application development and maintenance costs by changing, adding or deleting business process rules rather than rewriting applications

29

Remember the pains?Businesses want to understand and change their operational processes quickly…

…but their processes are: misunderstood, inconsistent, hard-wired, or inflexibleBusinesses want to deploy automated processes fast

…but most do not have a way to do this

Features

�Development Tool for Process Server and ESB applications

�BPEL Without Coding

�Dynamic processes and assembly

�Business rules to determine the process flow


14


Benefits

�Reduce cost to deploy function through simplicity, interoperability and component reuse

�Rapid solution implementation and change

29

Remember the pains?Businesses want to understand and change their operational processes quickly…

…but their processes are: misunderstood, inconsistent, hard-wired, or inflexibleBusinesses want to deploy automated processes fast

…but most do not have a way to do this

Features

�A Single Process Server�Integrated runtime for all SOA based process automation

�Runtime engine for all the components defined in Assemble

�Integrated ESB For Range And Reach


15


Features

�Scorecard view of Key Performance Indicators

�Track cost, time and resources

�Identify bottlenecks, balance workloads, reduce latencies

�Set situational triggers and notifications and dynamically respond to these alerts

�Make process modifications based upon real-time data sent back to the Modeler for simulations

29

Remember the pain?Businesses want a real time view of operations and the ability to intervene……but there is typically no way to achieve this without a massive effort, yielding inflexible solutions

Benefits

� Line of sight to business information in real time

� Faster reaction to changing business situations

� Optimize your business operations based on actual performance


16


17


18

Worked with business end users to define project

SOA lifecycle in action at Nintendo of Australia“Web services are key to new business opportunities” Peter Stroud, IT Manager

Modeled re-engineering existing software versus new ERP package

Installed new Web services enabled ERP packaged

Deployed through WebSphere Application Server

Managed using Web Browser based console

Saved an estimated AUS$200,000 to re-engineer existing software and reduced maintenance costs by AUS$20,000 per year.

SOA Adoption


19

I continue with something more from ‘Deploy’…

Application Infrastructure:

WebSphere Application Server WebSphere Extended Deployment

Process:


WebSphere ESB & Message Broker

WebSphere Partner Gateway & Adapters

People:

WebSphere Portal

WebSphere Everyplace Deployment

Workplace Collaboration Services

Information:

WebSphere Information Integrator


Tivoli Composite Application Manager

Tivoli Federated Identity Manager

Tivoli Access Manager for e-business


Rational Software Architect


Rational Application Developer


20

The WebSphere Application Server Family

WebSphere Application Server Community

Edition

WebSphere Application Server - Express


for zOS

�For SMBs with limited Java skills

�Includes graphical tools and quick-start

applications to help boost productivity

�Limited to 2 CPUs per server for a more focused, affordable SMB solution


� Perfect for stand-alone, departmental

apps & Web services

� Removes CPU limitation and adds Linux

on zSeries and 64-bit platform support

� JBoss offers a similar level of capability to

this….at over 3 times the price!!

WebSphere

Application Server

Network Deployment

� Provides near continuous availability for customers who cannot afford for mission-critical apps to go down

� Enables more effective collaboration/integration, by allowing key clients & partners to use Web Services hosted behind the firewall

� Makes managing more complex environments easier, saving precious time & resources

� Designed (on common WAS code) with

support for the mainframe as the central

vehicle for data and core business assets

� Offers the ultimate in availability, security,

automation and scale

�For developers with deep Java skills whoneed quick, cost-free access to technologyto help accelerate deployment of low-complexityprojects

�Satisfies customer desire to leverage thebenefits of open source

Built on common WebSphere code

Built on open source technology


21


Core Benefits

� Secure, reliable, flexible infrastructure

�Higher ROI and lower TCO by reusing existing assets & skills

� Fast time-to-value with fewer programming steps & real out-of-the-box performance

�Makes dynamic IT environments simple & efficient to manage

� Positioned for growth: scale quickly & securely; seamlessly add more capability

Remember the pains?

� Performance of business-critical applications is unpredictable & inconsistent

� Developing more demanding business applications is expensive and time consuming

� Integrating with key partners, suppliers and customers is difficult and costly

� Can’t respond quickly enough to customer demands or changes in the market

Core Application Server Features

� Full J2EE 1.4 programming model plus extensions

�Web Services and JMS support

� Tools deploy directly to WAS

� Easy to use management console

� Integrated performance monitoring

� Broad platform and DB support

� Full National language support


22

Benefits

� Avoids duplicate costs by sharing resources, lowering TCO

� Improves transactional application performance with near linear scalability

� Simplifies management of complex infrastructures with at-a-glance assessments

� Continuous application availability with no downtime

� Supports non-WebSphere J2EE servers -BEA , Oracle, JBoss etc for added flexibility

WebSphere Extended Deployment

Pains:

� Underutilized servers due to inability to share resources

� Inability to predict/plan for application load - must provision for peak load

� Operators can’t manage the server farm effectively

Features

Builds on WAS ND to add:

� Dynamic resource allocation

� virtualization, business-grid

� High performance computing

� ObjectGrid, partitioning facility

� Extended manageability

� Visualization, health monitoring

� Application Edition Manager

� Mixed Server Environment: Remote agent, stand-alone ObjectGrid


23

WebSphere Application Server Network Deployment

� 100’s of IBM and Business Partner products leverage and build on WebSphere

Application Server for its scalability, reliability, security…

� Investment in WebSphere Application Server skills is leveraged as you move

up the WebSphere stack, saving valuable time and money!

WAS ND Provides the Foundation for the WebSphere Platform

WebSphere ESB


WebSphere Portal

WebSphere Extended

Deployment


24

As Patterns Have Evolved, So Has IBM

Flexibility

�Point-to-Point connection

between applications

�Simple, basic connectivity

Messaging Backbone

�EAI connects applications

via a centralized hub

�Easier to manage larger

number of connections

Enterprise Application

Integration (EAI)

� Integration and choreography of

services through an Enterprise

Service Bus

� Flexible connections with well

defined, standards-based

interfaces

Service Orientated Integration

SOA Builds Flexibility On Your Current Investments The next stage of integration


25

Changing Market Conditions Drive On Demand Business Needs: Addressing Top Business and IT Priorities

Top IT priorities

Top business priorities

Streamline or optimize business processes

Boost worker productivity across company

Improve customer service

85%

85%

84%

Application Integration

BI/Data warehouse

Security

42%

42%

48%

Sources: Outlook 2004: Priorities 1Q InformationWeek Research, January 2004;Merrill Lynch CIO Survey Results, September 2004

� Economic volatility and

globalization

� Increasing consolidation

across industries

� Increasing regulations and

industry standards

� Technical realities

“More than 80% of CEOs see unpredictable market forces as the key inhibitor to growth.”

Source: IBM’s Global CEO Survey, February 2004


26

Application Integration

Assure reliable and flexible information flow between diverse applications and organizations

� Applications are not integrated in a flexible and reliable method across the enterprise, reducing business responsiveness

� Differences between many internal and partner applications must be managed

� Maintaining point to point or custom written integration interfaces is cost and time prohibitive

Customer Benefits from WebSphereCustomer Challenges

� Reliably and seamlessly exchange data between multiple applications

� Manage differences between multiple applications and business partners

� Adopt an enterprise wide, flexible, service oriented approach to integration

Application Connectivity Application and Partner Mediation Enterprise Integration Backbone

WebSphere MQ WebSphere Business Integration Message Broker

WebSphere Business Integration Message Broker


Suppliers Customers


27

WebSphere MQ v6 Core transport and connectivity for your business, as part of an ESB or by itself

� Reduces programming�All programming associated with communications is managed for you -- not by you

�Simple, consistent de-facto standard MQI API – the same across 80+ system configurations – plus JMS API (for Java systems), .Net (for MS systems), and WebServices (SOAP/MQ).

�Manages full transaction co-ordination and security across multiple systems

WebSphere MQ is platform independent– for connecting all types of environments

� Assures communications

�Messages are stored in queues until the target application is available

�If a network failure occurs, messages are stored and recovered – no risk of loss or

duplicates

� Makes application change more flexible

�Applications connect to queues, not to other applications

�Changes to one application don’t affect others.

BBAA

WebSphere MQ WebSphere MQ

Queue A1

Queue A2

Queue B2

Queue B1


28

WebSphere MQ

Benefits

� Single connectivity infrastructure to connect across the entire enterprise

� Assured delivery of information with

integration and security

� Universally available programming options;

adding reliability and manageability to Web

Services interactions

� Decouples applications from each other,

allowing processing to continue

uninterrupted

� Reduces time, effort and cost to administer

even complex multi-system environments

Business Pains:�Application interface logic is tightly intertwined with business logic and is difficult to change, which renders re-use difficult and impractical.�Differences between many internal and partner applications must be managed.

Features

�Unmatched connectivity between systems, applications, sensors and devices

� Including scalability and transaction

handling

�Multi-language programming and integrated

support for Web Services

�Time independent Processing

�Single console administration


29

Factors Impairing Responsiveness

Inflexible Application Connections Inflexible Business Processes

“It costs us a lot of time and effort to connect our applications…

…and as soon as we have them connected, we find new ones to connect. Each additional connection costs us more”.

“Our industry is highly competitive. We need optimal business processes…

…and we need them to stay optimal as our business changes. Each new process change is time consuming to implement.”

Solved byIBM Application Integration

Solved byIBM Process Integration

Today

Tomorrow

Step1

Step2

Step3

Step4

Step4

Step3

Step2a

Step1

Step2b

Process

Process

Today

Tomorrow

App1

App2

App4

Connections

Connections

$$$$

$$

App2

$$App

3

App1

$$

$$


30

How can development and maintenance be made less complex?

The solution: the Enterprise Service Bus

� Decouple interfaces

from applications

� Enable all applications

to communicate with

each other regardless of

� Programming

languages

� System platforms

� Programming models

� Protocols

� Data formats.


31

What is an Enterprise Service Bus (ESB)?

Color = Data type

Shape = Protocol

A flexible connectivity infrastructure

for integrating applications and

services…

……used to reduce the

number, size, and

complexity of interfaces.

An ESB:


32

What is an Enterprise Service Bus?

An Enterprise Service Bus (ESB) is a flexible connectivity infrastructure for integrating applications and services.

An ESB powers your SOA by reducing the number, size, and complexity of interfaces.

Shape = Protocol

Color = Data type

An ESB performs the following

between requestor and service

• CONVERTING transport protocols between requestor and service

• HANDLING business events from disparate sources

• TRANSFORMING message formats between requestor and service

• ROUTING messages between services


33

WebSphere ESB and WebSphere Message Broker

ESB:

WebSphere ESB

Advanced ESB:

WebSphere Message Broker

New version

New product

Customers face a range of ESB requirements. As a result, any given

project might require an ESB or an Advanced ESB… OR BOTH.

Web Services connectivityand data transformation

Web Services

JMS

WebSphere MQ

HTTP

JMS

TIBCO Rendezvous®

Web Services

Weblogic JMS®

WebSphere MQ

TIBCO EMS JMS®

HTTP

SonicMQ JMS®

Biztalk®

MQe Tuxedo®

Real-time IP

FTPMulticast

MQTT

XML

COBOLCopybook

EDI-X.12

ACORD

EDI-FACT

ebXML

AL3

HIPAA HL7

SWIFT FIX Custom Formats

Word/Excel/PDF

Universal connectivity and data transformation

XML

Plus the following:

WebSphere Adapters

WebSphereAdapters


34

What is IBM offering for an ESB

1 A Basic ESB:

WebSphere ESB V6, a new product

delivering an Enterprise Service Bus, built

on top of and leveraging WebSphere

Application Server. Facilitates SOA for

Web services. Uniquely able to connect to

WebSphere MQ networks.

An Advanced ESB:

WebSphere Message Broker V6, a new

version of our proven product, built on top

of and leveraging WebSphere MQ.

Delivers an advanced Enterprise Service

Bus facilitating SOA for existing (non-Web

Services) applications.

2

New product

New version


35

WebSphere Enterprise Service Bus (WebSphere ESB)

Benefits

� Superior and proven reliability and manageability

� Seamless integration across the enterprise with WMQ networks

� Abstracts information handling outside the application, reducing coding and promoting reuse

� More secure Web Services with greater

reuse

� Reduces complexity and increases

flexibility of application code

Business Pains:�Building and maintaining point to point or custom written integration interfaces is costly and time consuming�Inability to add new services faster or change services with minimal impact to existing services

Features

� Built on and inherits the WebSphere Application Server qualities of service

� Built in link to WebSphere MQ

� Pre-built management and mediation

environments

� Integrated UDDI Service Registry and

Web Services Gateway

� Designed for ease of use and minimal

programming skills


36

WebSphere Message Broker(Advanced ESB)

Benefits

� A single environment to build, run and manage high scale deployment spanning diverse networks, applications and systems

� Universal access to all types of data and programs increases reuse and return on investment, accelerating benefits of SOA

� Simplifies integration tasks and helps to bring all applications into SOA and web services world

Business Pains:�Building and maintaining point to point or custom written integration interfaces is costly and time consuming�Applications are not integrated in a flexible and reliable method across the enterprise, reducing business responsiveness

�Inability to add new services faster or change services with minimal impact to existing services

Features

�Unmatched protocol support; unmatched scalability; integrated support for sensors and devices

�New message flow nodes include 3rd party

JMS; CICS; VSAM; WebSphere DataStage

TX; Graphical Mapping, Event Stream

Processing

�Eclipse-based tools for defining and

managing integration for Web services and

non-service enabled assets


37

Many-to-Many Integration

Many-to-Many Integration

CRM, ERP, SCM

CRM

Complex data files

� Validates complex, hierarchical data without

requiring coding

� Transforms complex, hierarchical data without

requiring coding

� Integrates multiple data sources with interdependencies

� Transforms from multiple different sources to multiple

different targets in a single step

� Efficiently integrates large, complex messages or data

records

� Supports complex data formats like SWIFT (financial

services), HIPAA (healthcare), and EDI (cross-industry)

� WebSphere DataStage TX Packs for provide add-on

capability like HIPAA, SWIFT, X12, EDIFACT

Transactional & Operational DataTransactional & Operational Data

Complex messages

Complex standard formats—EDI, SWIFT, HIPAA

Hierarchical data

Complex formats

About WebSphere DataStage TX


38

What does WebSphere DataStage TX do?

It takes any kind of data from its native form

Relational

Data

Hierarchical

DataTabular Data

Binary Data

Packed Data

ANY Data

Processes them together, natively, with no Code

Hierarchical

Data

Tabular Data

Binary Data

Packed Data

And outputs them into their native target formats

ANY Data

Relational

Data


39

WebSphere DataPower

� to offload Web and application

servers from the arduous task of

XML processing

� help secure XML and Web services

transactions

� transforming between disparate

message formats, including binary,

legacy, and XML, and providing

message routing and security


40

The Extensive Use of XML and Web Services Brings New Challenges and Requirements

� Scalability

�XML is bandwidth, CPU, disk and memory intensive

� Performance

�Especially for XML Schema validation and XML transformation

�� SecuritySecurity

�SOA implies connecting systems never before connected

�Clear text over HTTP with no inherent security

�XML threats protection

� Standards Proliferation

�Sheer number and versions of standards have grown

�Web Services implementations can vary … within the standards

� Operations

�Complexity of SOA solutions continues to grow


41

WebSphere Voice

� It helps automate processes so that information can be accessed from

any connection - via a Web browser, a telephone or a mobile device -

and transactions can be completed quickly.

� It includes:

�Speech recognition software that can listen to words spoken over a

telephone, recognize these words, and pass the recognized words as text to

an application

�Text-To-Speech (TTS) software that synthesizes speech from application

text for playback over a telephone


42

Process Integration

Optimize and integrate business processes to keep them in line with strategic goals

WebSphere Business Integration Modeler

WebSphere Business Integration Monitor

Process Modeling and Simulation

Process Automation Process Management


� Inability to streamline business processes, meet regulations, at low cost.

� Need to integrate people and applications in the business process

� Unable to monitor, control & continuously improve business operations

Customer Benefits from WebSphereCustomer Challenges

� Model, simulate and optimize business processes

� Choreograph process activities across the organization

� Monitor and manage process performance


43

Traditional Green Screen – Before and After


44

Application transformation: Benefits of HATS

� Improve responsiveness to customers

� Provide more information

� Faster

� Accessible on the web, 24 X 7

� Browser/web page user interface

� Control over content and user navigation

� Make employee-driven transactions into self-service transactions

� Get legacy applications to the Internet quickly

� Consolidate information and transactions from multiple back end

applications

� Can build reusable EJBs from screen-based transactions

� Enable legacy transactions as Web Services


45

WebSphere Commerce

� Different versions: express, profesionnal, enterprise edition

� A complete solution designed to help growing companies do business

on the Web

� Quick and easy installation

� You can import a pre-existing product catalog

� …


46

The Magic Quadrant is copyrighted 2004 and 2005 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion

and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors.

Gartner does not advise enterprises to select only those firms in the “Leaders” quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise’s requirements. Well-informed vendor selection

decisions should rely on more than a Magic Quadrant. Gartner Research is intended to be one of many information sources, including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of

fitness of this research for a particular purpose.

� Object-oriented Analysis and Design Tools (as of 10/2004)Magic Quadrant for OOA&D Tools, Update for 2005, Michael J. Blechar, 17 September 2004

� Web Services Platforms (as of 7/2005)Magic Quadrant for Web Services Platforms. David Mitchell Smith, Charles Abrams, Daniel Sholler, Daryl C. Plummer, Michele Cantara, 12 July 2005

� Integration Backbone Software (as of 4/2005)

Magic Quadrant for Application Integration Suites, 2Q04, J. Thompson, R. Schulte, M. Cantara, J. Correia, K. Iijima, L. F. Kenney, B. Lheureux, Y. Natis, M. Pezzini, J. Sinur, P. Malinverno,15 April 2005

� Enterprise Application Servers (as of 4/2005)

Magic Quadrant for Enterprise Application Servers, 2Q05, Y. Natis, M. Pezzini, K. Iijima, 15 April 2005

� Programmatic Integration Servers (as of 2/2005)

Magic Quadrant for Programmatic Integration Servers, 2005, Dale Vecchio, 25 February 2005

� Horizontal Portal (as of 5/2005)Magic Quadrant for Horizontal Portal Products, G.Phifer, R. Valdes, D.Gootzit, K.S. Underwood, L. F. Wurster, 18 May 2005

� Enterprise-Scope Application Platform Suites (as of 7/2005)Magic Quadrant for Enterprise-Scope Application Platform Suites, Yefim V. Natis, Massimo Pezzini, Daryl C. Plummer, Cameron Haight, Kimihiko Iijima, 20 July 2005

� J2EE Application Server Management (as of 4/2005)Magic Quadrant for J2EE Application Server Management, 2005, C. Haight, 4 April 2005

IBM in Leaders Quadrant

Gartner Magic Quadrants: IBM in the Leaders Quadrant


47

The Benefits Of Using WebSphere

� Responsiveness and flexibility

� Reduced time, cost, and risk of

integration

� Simplification

� Real-time data access

� Reliability


48

Agenda

� Where to position WebSphere within IBM?

� It’s all about SOA!

� Where to position WebSphere within the SOA lifecycle?

� WebSphere:

�Application Infrastructure

�Enterprise Application Integration

�Process Integration – Business Process Management

�Application Transformation

�Commerce

�Voice

�People integration

� Information integration


49

websphere luxembourg 010606 pdf - ibm · pdf filecommerce voice people integration ......

Documents