webtrekk - noah16 london

How to Reduce CPO and

Gain Back Data Ownership for Mobile + Web

Christian Sauer, CEO

Analytics / DMP / Marketing Automation

GET YOUR TICKET TODAY!www.noah-conference.com

2-3Tempodrom, Berlin Old Billingsgate, London

NOV201722-23 JUN2017

SAVE THE DATE

Webtrekk by numbers (we data)

82 BillionServer calls Webtrekk

Processed last month25 Mio.funding

in 2014

Countries with

Webtrekk clients

32

Years since we won our

first customer – Esprit

(who are still with us)

11biggest German Banks

use Webtrekk

150+Consultants and

developers dedicated

to client success

€7,8 BillionRevenue our Ecom clients generate

on platforms we manage

745Servers in our

infrastructure

2015Suite recognised as global

‘New Digital Technology of the Year’

4

€ 500+Blue Chip

Customers

1stDACH

Premium

Analytics

Webtrekk by numbers (we data)

ha

Industry Leading Companies trust Webtrekk

Travel & Service

E-Commerce Multichannel Retail Financial Services

Automotive B2B & Industry

Media & Publishing

Telecommunication

We drive our customers profitwith easy to use solutions

Our Mission: By 2020 Webtrekk will be the

leading Mar-tech* company in Europe

Our Vision

*Mar-tech = Marketing technology

Important Paid Channels Become More Expensive What

to do?

Q2 2016 Global Facebook Trends

today tomorrow

Channel Centric

Data Silos

Complex Reports

User Centric

Unified Data(& Transparency)

Data Ownership

One Live Dashboard

Digital Blindness

The Paradigm Shift required

Who Is Using Your Data?

vs

Shows difference in numbers of

installed Java Scripts that send

realtime customer information to 3rd parties.

Your Company

Take back

control of

app+web

So?

It´s All About The User

So?

And Their Lookalikes

Webtrekk Cross Device Bridge Connects Users + Devices

• Cross Device Bridge connects Users and Devices probabilistic + determnistic

• Profile Quality increases with consolidation of devices

• >10 Mio. Logins per day in beta

1 User

VS

=4 different

Users

>70 Mio. connected Devices in our pool!

96% of Your Visitors Will Churn

100%Visitors

Web /App Checkout Purchase

4%Buyers

Bounce Exit Abandon Exit

88% of all

visitors exit here

Additional 8% of

visitors exit here

Product Interest Basket

Loss of

Potential

Customers

We Reduce Dropouts in Every Step

Retargeting

Prospecting

Custom

Audiences

Personalised

Mailings

Landing Pages

Recos

Newsletter

Subscriptions

Category

Recos

Banner

Targeting

Exit Intent

Basket Recos

Abandonment

Email

Discount

Offerings

NPS

Recommendations

Dormant

Campaigns

Upsell Campaigns

100%

Web /App Product Interest Basket Checkout

Funnel

Analysis

Payment

Exit Intent

Purchase

5%Buyers

Increase

Conversion

now!

Zalando: In 9 Years to More Than 4 Bln Revenue

Webtrekk providing raw data for zalando datawarehouse since 2009

Webtrekk

supports market

leaders

Manage Cost/Revenue Ratio for All Marketing Channels

Webtrekk Next Best Action Algorithm calculates which channel to use for next contact

Increase

Marketing

Efficiency by

+30%

0,5 € CPO

6,2 €CPO

22,5 €CPO

Strong Customerbase Strong New Business

Selected Completed NOAH Transactions

Focus on Leading European Internet companies

Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates

Deep understanding of industry dynamics

Ability to add value beyond banking advice

Facilitates overall process and minimizes management distraction

NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry

Knowledge of and strong relationships with potential buyers’ key decision makers

Proactively finds and unlocks attractive investment opportunities for leading investors

Annual NOAH Conference in its 8th year

Over 40 years of combined relevant M&A experience

Routine execution of M&A and financing transactions with sizes of several billion euros

24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector

Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence

Ability to deliver top results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

Creative deal solutions

September 2015

December 2014

September 2014

October 2014

May 2014

Sale of a 70% stake in

to

Exclusive Financial Advisor to Drushim and its Shareholders

Sale of 100% of

for $800m to

Exclusive Financial Advisor to Fotolia and the Selling Shareholders

Sale of 100% of

for €80m to

Exclusive Financial Advisor to Trovit and its Shareholders

Sale of controlling stake in

to

Exclusive Financial Advisor to Facile.it and its Shareholders

sold 100% of

for $228m to a joint venture between

Exclusive Financial Advisor to Yad2 and its Shareholders

Unique Industry Know-How

Unmatched Network and Relationships

Strong Investment Banking Competence

Full Commitment - We Are Entrepreneurs!

EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE

September 2016October 2016

May 2016

Investment in

by

Financial Advisor to Oakley Capital

Exclusive Financial Advisor to 10Bis and its Shareholders

®

Marco RodzynekManaging Director & Founder

[email protected]

Jan BrandesManaging Director

[email protected]

Justus LumpeManaging Director

[email protected]

The NOAH Advisors Core Banking Team

Nikhil ParmarDirector

[email protected]

10Bis Drushim

Acquisition of a Majority Stake in

by

from

at a valuation of €300m

Investment in

Exclusive Financial Advisor to KäuferPortal and its Shareholders

by

84% Ownership