webvisions 2014 pdx - turtle design in a rabbit age
TRANSCRIPT
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Turtle Design in a Rabbit Ageby Mel Lim
twitter / @mellimdesign
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Fast orFastidious?
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Quantity or quality?
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Gourmet or Fast-food?
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So why is design is happening on a fast track?
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CultureDu Jour
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Life is like instant coffee?
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Chef Mario Batalior Chef Boyardee?
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Chateau Margauxor Two Buck Chuck?
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If we prefer the better, the
organic, the chef-inspired,
the majestic, the well-thought
out, and the details, then
why do we insist that design
be rapid, cheap, easy, and
just “good enough”?
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Feeding On-DemandThinking
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“I WANT IT NOW!”
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Are we amputating our senses?
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“What IS this?”
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Is discovery instant noodle?
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So…who’s the tool?
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“Computer?...computer?”
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Technology is a tool to assist us, to improve our lives, but it is NOT the work itself.
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Is Rapid Prototypingthe ADHD of design?
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Will rapid + good enough
= valuable insights?
= set the right standards?
= increase accountability
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IF…the discovery process is done hastily;
(who needs research right?)
AND the design can be done rapidly;
THEN…logically, the final production should be done in
the same manner….
WHICH BEGS THE QUESTION…
What do you think the client can expect in terms of
quality…Mac & Cheese?
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• Proof of Concept
• Usability Testing
• Design flaws found at early
developmental stages
• Cost reduction/ effectiveness
• Expectations between users &
designers/producers can be aligned
earlier on
• Increased quality, development
efficiencies
• Stronger team work
THE GOODNESS OF RAPID
PROTOTYPING
• Failure to replicate real product or system given amount of time & budget
• Important touch points maybe omitted to get a quick and cheap working model
• Possible increased costs
• Design by committee
• Decreasing quality due to lack of accountability & resources
• Designers/Producers may be too attached to prototypes
THE NOT-SO GOODNESS
OF RAPID PROTOTYPING
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If the users are happy with this
“rough” prototype, why do we
need to spend more money
“beautifying” it?
Just ship it!
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“You’ve baked a really
lovely cake, but then
you’ve used dog shit for
frosting.”
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“When you’re a carpenter making a
beautiful chest of drawers, you’re not
going to use a piece of plywood on the
back, even though it faces the wall and
nobody will see it. You’ll know it’s there
so you’re going to use a beautiful piece
of wood on the back. For you to sleep
well at night, the aesthetic, the quality,
has to be carried all the way through”
– Steve Jobs
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Rapid prototyping is great for
ideation; proof of concept.
But ultimately, execution has to
be well thought out…
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How to win The Race
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F**cking own it!
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“Fail fast, fail often...”
REALLY?
“Failing quickly” might
be a veil to truly
accepting failures…
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Failure should be a viable option.
Setting the right culture to accept
failure allows someone to put their
word and reputation on the line. If
failure is NOT an option, then it’s a
liability…
Then nobody will own anything.
Reference: “When did accountability become passe?” by Deb Scoffield 04/07/14
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“You got it backwards.
Apple is NOT massively
handicapped by their failures:
failures are a mark of
creativity. No failures mean insufficient creativity.”
– Don Norman, father of UX Design
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ScrewPoint A to B…
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Can we rediscover…again?
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“Temperament, in psychology, is thought to be the part
of people’s personalities that is innate, rather than
learned. This includes traits such as introversion or
extroversion.
Divergent thinking, however, is a process in which you’re
generating ideas by exploring many solutions—using
such tools as freewriting and associative thinking. This is
the opposite of convergent thinking, in which you’re
taking logical steps to arrive at a conclusion.”
The most logical way is to be “illogical”…
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“New ideas, perspectives, and the
big value creating opportunities
are in the gray areas between the unusual suspects.”
– Saul Kaplan on Random Collisions with Unusual Suspects, Founder of Business Innovation Factory
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RemasteringOur Craft
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“So what’s the real value in doing it by hand?”
“Driving a vehicle is a personal thing; you want it to feel
safe and trustworthy, but also like a companion you
wouldn’t mind spending a very intimate 30 minutes with
it every day driving to and from work. And while a
computer-generated rendering might be precise, a
computer model won’t tell you what it’s like to actually
experience a car’s design, standing next to it. People
still buy real cars. They don’t buy digital cars.”
— Moray Callum, Design Director of
Ford Motor’s North American brands
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Rules of Mastery• Fall in love with what you do
• Dedicate your life and breath to your craft
• Choose your heroes wisely and be that person that inspires you
• Be accountable; take ownership, without hesitation or thought of saving face, of your mistakes
• Big is not always best
• View each failure as a stepping stone toward constant perfection
• Work hard each groundhog day and deliver the originality born of quality and consistency
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Be the Turtle my friend…
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“Once you decide on your occupation, you must immerse yourself in your work.
You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill.
That’s the secret of success and is the key to being regarded honorably.”
– Jiro Ono, Sushi Master & Ownerof a Michelin 3-Star restaurant
Be the Master Jiro
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Be the Gao Shan Oolong tea…
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Be the Daniel Day Lewis
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Be the James Cameron
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CraftingValue
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What’s beyond serving a purpose…
How do you craft “meaning”?
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It’s the sticky gooey sweetness…
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Let’s WOW again…
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Make It Unforgettable
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A Dash of Detail
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An Element of Surprise
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Delight with Craft
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Do we still have expertise in hands-on processes should technology ever go dark someday?