wec conference may 17, 2001 chuck risch ford motor company business and policy strategy manager
TRANSCRIPT
![Page 1: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/1.jpg)
WEC ConferenceMay 17, 2001
Chuck RischFord Motor Company
Business and Policy Strategy Manager
![Page 2: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/2.jpg)
Big 3 Joint Programs were unthinkable before 1970
• Fortress mentality - enemies across town.
• Legal barriers -- monopoly & jail are powerful disincentives
• Government regulations on auto industry were not as stringent as today
![Page 3: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/3.jpg)
Post 1970 Events Leading to collaborative US OEM research
• Big Three no longer dominated US or World markets
• US Laws changed – pre-competitive R&D became “OK”
• Government regulations became major factors in auto industry; e.g., Clean Air, Safety, Corporate Average Fuel Economy
![Page 4: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/4.jpg)
Suddenly bitter enemies were on same side of table
• Joint R&D programs – coopetition – made sense in three well-defined areas:• When technology led to no customer
differentiation• Where research is directed at societal
good• Where common suppliers are critical to
success
![Page 5: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/5.jpg)
Sleeping with the Enemy
![Page 6: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/6.jpg)
Automotive Composites Consortium
Vehicle Recycling Partnership
Environmental Research Consortium
Low Emissions Paint
Automotive Materials
Occupant Safety Partnership
Advanced Battery Consortium
Supercomputing
Auto-Oil Air Quality Partnership
Low Emissions Consortium
Electrical Wiring
CAD/CAM Partnership
1988 1990 1992 1994
High Speed Serial Data Communication
Natural Gas Vehicles
Chronology of Big Three Cooperation
![Page 7: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/7.jpg)
Synergy 2010• 1995 computer study to determine if PNGV technologies could
be packaged in a vehicle and get 80 mpg • 80 mpg was theoretically attained with three powertrains• Many technologies could not be packaged, which helped add
downsizing as a design criteria• The weight evaluation of every component helped identify the
need for some industries to add weight as a factor for competitive advantage
• Challenge for designers to reduce aerodynamic drag and have styling 15 years out resulted in a unique design that was made into a concept car.
![Page 8: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/8.jpg)
P2000 Program• Derived from an existing platform (Mondeo) that
has been re-proportioned and restyled to meet the parameters of a mid-size vehicle (Taurus).• Achieves a 40% weight reduction
vs. current Taurus. • Base powertrain is 1.2L, 4-cylinder
CIDI engine (DIATA) with an ASM Transmission.• HEV & FCEV variants also built
• Maximizes the secondary weight savings with composites & magnesium.
![Page 9: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/9.jpg)
Concept Cars
![Page 10: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/10.jpg)
Prodigy - Major Technical Features DIATA Engine
DDirect
IInjection
AAluminum
TThrough-Bolt
AAssembly
WB-5-227.DSF
+
-SAM
LSR Hybrid Drivetrain
• 3-phase induction Starter/ Alternator
• NiMH Battery
• 5-Speed ASM
Aluminum Body Structure
• 53% less mass over conventional design
• 299 lbs. Body-in-White
• Applicable to high volume
![Page 11: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/11.jpg)
What’s Next?
![Page 12: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/12.jpg)
Ford Escape HEV
• 2003 production• Efficient 4 cylinder gas
engine w/ 4WD• V6 performance• Regenerative braking
and stop-start• Est. 40 mpg city and
500 mile range• SULEV / Stage IV
![Page 13: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/13.jpg)
Ford 42V/ISG Explorer/Mountaineer• 42-volt electrical
system with ISG• Efficient 6-cylinder
gasoline engine• ISG provides
start/stop, electric power assist, regenerative braking
• 42V system provides power for high-demand accessories
![Page 14: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/14.jpg)
Ford Focus Fuel Cell Vehicle
• Direct-H2 Fuel Cell• First production prototype
delivered Nov. 2000 • 2004 production plan• 385 V high-voltage DC bus• 67 kW peak power AC
motor• Zero emission vehicle• 100 mile range
![Page 15: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/15.jpg)
What’s Now?
![Page 16: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/16.jpg)
What’s new for 2002?
2002 Dedicated Natural Gas
Crown Victoria
![Page 17: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/17.jpg)
What’s new for 2002?
2002 Dedicated Natural Gas
F-150
![Page 18: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/18.jpg)
2002 Dedicated Natural Gas
F-150
5.4L engine now SULEV Compatible
![Page 19: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/19.jpg)
What’s new for 2002?
2002 Bi-Fuel Natural Gas
F-150
![Page 20: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/20.jpg)
5.4L Bi-fuel is engine with automatic transmission is
ULEV Compatible
2002 Bi-Fuel Natural Gas
F-150
![Page 21: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/21.jpg)
Carry-Over
2002 Dedicated Natural Gas
Econoline Van & Wagon
![Page 22: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/22.jpg)
WHY BUY’S2002 Dedicated Natural Gas
Econoline Van & Wagon
Optional 4th Fuel Tank (Wagon Only)
Meets ULEV/ILEV and California SULEV standards
![Page 23: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/23.jpg)
2002 Dedicated Natural Gas
Econoline Cutaway
![Page 24: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/24.jpg)
• Sold and serviced by all Ford dealerships• F-150 regular cab or SuperCab with 7700 lb
payload group, 4x2 or 4x4• ULEV certification
2002 Bi-fuel Propane Vehicles
![Page 25: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/25.jpg)
Ford’ New Brand - TH!NK
• TH!NK is the brand that will provide innovative solutions for personal mobility
• TH!NK will be an incubator for cutting edge technologies
• TH!NK - Fresh approaches.
Caring for the environment.
![Page 26: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/26.jpg)
“In today’s world,solving environmental problems is an investment, not an expense.”
William Clay Ford, Jr.Chairman and CEO, Ford Motor Company
TH!NKA Fresh Approach
![Page 27: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/27.jpg)
Ford Ranger EV - powered byT• EV sales leader -- over 1,000 units in service since 1998
• Targeted at fleet applications
• Nationwide network of about 50 EV certified dealers
• Top Speed: 75 mph
• Range: 50 miles (customer)
• Performance: 0-50 in 12.5 sec.
• Battery: 39 PbA 8-volt modules (312 volts)
![Page 28: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/28.jpg)
USPS EV - powered by T• Initial contract for 500 units beginning in Dec. 2000
• Initial vehicles concentrated in California.
• USPS holds option for an additional 5,500 units.
• Chassis and the electric drive system based on the Ranger EV.
• Body is from Grumman Olsen Industries.
• Top speed: 60 mph
• Acceleration: 0 - 50 mph in 19 sec.
• Driving Range: 50 miles
• Payload: 1,000 pounds
![Page 29: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/29.jpg)
t city• Two seat “city car”• Battery electric vehicle • Top Speed = 55 mph• Range = 50 miles • Modular design for recyclability• Fully recyclable thermoplastic body• Launched in Norway - Nov. 1999• Selected European cities and US
demonstration projects in 2000 and 2001
• North American FMVSS version beginning of 2002
![Page 30: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/30.jpg)
t neighbor
Two and Four Passenger Models Two and Four Passenger Models
• Low Speed Vehicle (LSV)
• Transportation within communities
• Not a Golf Cart -- street legal
• New FMVSS Regulation - June 1998
• Legal on 35 mph streets (selected states)
• Safety -- lights, windshield, 4 wheel brakes, seat belts, and 3 mph bumpers
• 25 mile top speed
• 30 mile range
• 110v re-charging
• 3Q 2001 -- Internet sales
![Page 31: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/31.jpg)
T bike funT bike traveler
• 24v system - 110v charging
• 20 mile range
• $1,195/$995
•July 2000 -- Internet Sales
![Page 32: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/32.jpg)
Ford Focus FCV
Hydrogen Fuel Cell
![Page 33: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/33.jpg)
Summary
• Collaborative research with industry and government is beneficial
• The future for environmentally friendly products is bright
• New cars sold today are much cleaner than their predecessors
• Many product offerings provide even greater environmental benefits
![Page 34: WEC Conference May 17, 2001 Chuck Risch Ford Motor Company Business and Policy Strategy Manager](https://reader036.vdocument.in/reader036/viewer/2022062713/56649ceb5503460f949b6914/html5/thumbnails/34.jpg)
BACKUP