WEDNESDAY 1 MARCH 2017

DataFeeds

File Sources

ETL E

ngine

API’s

Machine Learning

DATA

HADOOP

Real

Tim

e Pr

ivac

y Fi

lter

(MSI

SDN

, IP

add

ress

, UA

Ag

ent,

Dom

ains

etc

.)

Streaming Sources

ProcessFeeds

API Interface

File Handler

Stream Monitor

API Monitor

Encryption & Enrichment

Data Link

Data Feed

FileDrop

Administration & Monitoring

Analysis Layer

Presentation Layer

CARDINALITY PERCEPTION

Real Time Decision Engine

Analytics System

PuttingSCIENCEintheDATA

MachineLearning

Type of Devices• Smartphones

• Feature phones]• IoT

Manufacturer Distribution• Samsung

• Apple• HTC etc.

Operating System Distribution• Android

• iOS• Other

Rogue Device Identification• Non Standard Devices

• Poor Voice Experience • Poor Data Experience

• Anomaly Detection

Device Market Performance

Device Up Sell Target

Rouge Device Detection

Prepaid Patterns• Top-up distribution• Up-Sell opportunities

Subscriber Activation Pattern Distribution• Promotion to activation co-relation• Network Activation stats

Network Experience Co-relations • Churn to network experience • Promotion to NT to Churn

Prepaid Promotion Analysis • Competitor Promotion

co-relation• Subscriber churn

analysis

Subscriber Activity

NetworkAnalyticsandMachineLearning