YAHIRA HERNANDEZ

REBRAND

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

PROJECT BRIEFRedesign of the WEDU network package, consisting if id’s, menus,

lower thirds, and other promo tool kit elements. This network

reaches a wide demographic audience of all races, education levels,

and professions; therefore the objective of this project is to

connect with the community and demonstrate enduring value.

Title: “Pulling you in”

The concept of this network id is to invite you into

WEDU and pull viewers to travel into new experi-

ences and engage you into WEDU everytime.WEDU

is full of variety and opportunity for different people

and kids from all over the world, so allow yourself to

get sucked into all that WEDU has to offer.

CONCEPT STATEMENT

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

GUIDE

COLOR PALETTE AaPBS Explorer Font

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

INPULLING

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

STING

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

LOWERTHIRDS

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

MORTISEMENU

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

NEXT

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

Title: Duality

The concept of this network brand is to add variety

and duality to WEDU with fun shapes and colors,

simplifying the production process. This concept is

to create optimism, exploration, and a sense of

curiosity all through fun shapes and colors. Also it

will expose people more to PBS’s expression of Be

More and inviting viewers to experience new things

everytime the engage with WEDU.

CONCEPT STATEMENT

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

GUIDECOLOR PALETTE

AaPBS Explorer Font

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

DUALITY

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

STING

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

LOWERTHIRDS

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

MORTISEMENU

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Ringling College of Art + Design Department of Motion Design Yahira Hernandez

NEXT