Popping by with Rays of “Sunshine”

Week 1

© 2011 Bu"ni & Company All Rights Reserved.

No matter where you live, there is nothing that puts a smile on a face like the rays of

the golden sun. Over the next �ve days, you’ll pop by your clients with a dose of your

warm and sunny personality and a Pop-By gift, of course! This week will set the tone

for the weeks to follow. So, get ready to have some fun while receiving referrals. The

�rst three days are front-loaded, so go ahead and SURGE with some sunshine. Make

sure you grab your favorite summertime drink and tunes for the journey. Enjoy the week.

A G E N T

Day

1 10 Pop-Bys to A+ and A Clients

This week is critical to your production. The most impactful form of

communication is the face-to-face experience. Today, pop by your A+

and A clients. They will be excited to see you. Choose the clients who are

geographically close so you can make your trip work for you!

Day

210 Pop-Bys to Current Leads

Today you are strategically connecting with current leads. That’s right.

These are the buyers and sellers with whom you will eventually have a

transaction. This is the buyer who hasn’t bought yet and the seller who

hasn’t listed. Get out there and do it! Your Pop-By may just be the nudge

they need.

Day

3 10 Pop-Bys to your Business Network

These Pop-Bys are to your Business Network. You can get the Top Ten

Businesses you refer from your Business Directory. If you don’t yet have a

completed Business Directory, choose the top 10 businesses you refer. Who

do you know who gives consistently great service and treats their clients the

way you’d like your clients to be treated? Keep the visit short. You want to show

them you respect their time and their business.

Day

45 Pop-Bys to Fellow Agents

Let’s get going. You ONLY have �ve Pop-Bys to do. It should be a breeze.

Today you will pop by a fellow agent. It may be an agent from another

o"ce, an agent in your o"ce or maybe your Broker/Owner. Consider

agents you have done a transaction with recently, those you had a

good experience with or you admire OR agents you are currently in a

transaction with.

5 Pop-Bys to your “Fave Five”

Who are your “Fave Five”? You know who they are. They are the people

whom you really enjoy and respect. This might be someone you haven’t

talked to in a while or the friend you see all the time. Today will be a fun day.

Day

5

Week 1 Agent Online Resources:

Summer Pop-By Ideas s

(from Prep Week)

The Pop-By Plan s (from Prep Week)

Print-Ready Pop-By Tags s

(from Prep Week)

Who are Your A+ Clients? s

Popping by Your Current Leads s

Recommended Surge Book:

The Present

— Spencer Johnson

Enter your weekly activities in the Lead Generation Tracker

During the Surge, in addition to the

speci�c focused activities for that

week, it is important that you keep

doing your normal lead generation

activities—what we like to call the

Non-Negotiables. As a reminder,

these are listed here for you to set

your own goals.

Non-Negotiables

______ Monthly Item of Value

______ eReport

______ Calls

______ Notes

______ Pop-Bys

______ Business-to-Business Contacts

______ New Additions to Database