week 3: furthering your authority as an expert
TRANSCRIPT
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Stepping it with Lean Blogging
Up
@Bess_Auer GottaGetBlogging.com
Week 3: Furthering Your Authority
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WHO ARE YOU?
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Become a source of useful information
@Bess_Auer
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Strategies to Build Authority
Blog It
Tweet It
Post It
Respond
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Think Creatively and EASILY
@Bess_Auer
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Repurpose Info1) Video
2) Written blog post
3) Bulleted blog post
4) Meme
5) Motivational graphic
6) Podcast
7) #tbt post
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Other Ways
Speaking.io
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Apps:Facebook Instagram Twitter Snapchat Email
Browser:Facebook Banner ads Blog posts Pinterest Email
Apps & Browser:Reading of longer posts - digital fold is key
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Leading authorities in your industry
Utilize Influencers
People who are passionate about your products/services
Bloggers whose readers would be interested in your products or services
@Bess_Auer
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• Approve other accounts to RT• 10 -1 Rule• SEO and Google
X
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Brands can buy influencers but
Influencers cannot buy influence!