Week 4, Lessons 1 & 2Studying an existing campaign

All: Pupils will understand the different parts of an advertising campaign;Most: will analyse the effectiveness of each campaign element;Some: will consider the overall success of an advertising campaign

Starter:Which of these components would you put together to form an effective campaign?

A C

E G

DB

F

Definition: a campaign is a series of advertising messages which share a single idea and theme.

All: Pupils will understand the different parts of an advertising campaign;Most: will analyse the effectiveness of each campaign element;Some: will consider the overall success of an advertising campaign

Starter:These all share similar logos, typography, colours and importantly, the same characters.

A C

E G

Definition: a campaign is a series of advertising messages which share a single idea and theme.

Week 4, Lessons 1 & 2Studying an existing campaign

Task 1: Boost research

Use the links suggested and answer the following questions in full sentences in your exercise books:

1. Who makes the Boost bar?2. Where is it available?3. When was it first made available?4. What ingredients does it contain?5. What nutritional information can you find? (List three facts).6. What variants (different versions) have been available?7. Describe the wrapper. Aim to use the terms: colour, typography (font)

and audience.8. What slogans has the bar had?9. Who do you think is the bar’s main target audience (think age,

gender and socio-economic status/class)

https://www.cadbury.co.uk/products/Boost-2393?p=2393

http://en.wikipedia.org/wiki/Boost_(chocolate_bar)

Task 2: Boost advertsLook at the Boost adverts labelled A-DAnswer each question making sure you say why you made that choice.1. Which advert(s) target men more than

women?2. Which advert(s) target women more

than men?3. Which advert(s) use social networks in

their advertising?4. Which advert(s) use humour best?5. Which advert(s) mention ingredients?6. Which advert(s) encourage the

audience to join in?7. Which advert(s) share the most

similarities?

A

BC D

A

B

C

D

Task 3: Boost T.V. AdvertsWatch the three adverts following the picture hyperlinks. Complete the table below as you watch them.

#1

#2

#3

Advert 1 2 3

Setting(s)

Character(s)

Narrative (what happens)

Tone (mood eg. Happy, sad etc)

Onscreen text / slogans

How the chocolate bar is made to look appealing

What effects of buying/ eating the chocolate are shown/ suggested?

EXT: What do the adverts have in common?

http://www.youtube.com/watch?v=ST6nxui4Z7M

http://www.youtube.com/watch?v=Q5XyLl0EK1o

http://www.youtube.com/watch?v=2QTpMyipP2I

Task 3: Boost T.V. AdvertsAdvert 1 2 3

Setting(s)

Character(s)

Narrative (what happens)

Tone (mood eg. Happy, sad etc)

Onscreen text / slogans

How the chocolate bar is made to look appealing

What effects of buying/ eating the chocolate are shown/ suggested?

EXT: What do the adverts have in common?

Task 4: Boost wrappers

For each wrapper, answer the following questions:

1. How does the wrapper use colours to appeal to its audience?

2. How does the wrapper use typography to appeal to its audience?

3. How does the wrapper use images to appeal to its audience?

A

B

C

D

Task 4: Boost wrappersA

B

Task 4: Boost wrappers

C

D

PlenaryYou have now looked at various different ways of advertising and promoting the Boost chocolate bar including websites, adverts and T.V. adverts. All of these parts build up to make an advertising campaign and there should be common ideas amongst each of the parts.

Write a final paragraph explaining your opinions of Boost’s overall advertising campaign.What is the overall message Cadbury want the audience to receive about their product?

All: Pupils will understand the different parts of an advertising campaign;Most: will analyse the effectiveness of each campaign element;Some: will consider the overall success of an advertising campaign