Week 4 Media Literacy 2

8P242015-2016

Professional Learning Conversations

• More Verbs, Fewer Nouns

Blog Assignment and Criteria

• Read the Blog Assessment criteria• Submit your blog post in Word format by class

time next week. Upload it to Dropbox. • Also post your blog on your Brock Blogger site. • NB: Include a link to your blog on your Word

version of the post

Super Bowl Commercial2013

https://www.youtube.com/watch?v=gbCR9U9OZks

Lamplatoon

• Critique of Taco Bell Old People ad– Product of a media literacy workshop

– https://www.youtube.com/watch?v=kFpzNR7GkZs

Media Literacy

1. Understanding Media Texts1.1 explain how a variety of media texts

address their intended purpose and audience1.2 interpret media texts, using overt and implied messages as evidence for their interpretations1.4 explain why different audiences might have different responses to media texts

2. Understanding Media Forms, Conventions, and Techniques

2.2 identify the conventions and techniques used in some familiar media forms and explain how they help convey meaning and influence or engage the audience

3. Creating Media Texts3.4 produce a variety of media texts

for specific purposes and audiences, using appropriate forms, conventions, and techniques

Conservative Attack Ad on Justin Trudeau

https://search.yahoo.com/yhs/search?p=conservative+attack+ad+2013&ei=UTF-8&hspart=mozilla&hsimp=yhs-001

Tellagami

• Create a rebuttal to the Conservative attack ad • You have only 30 seconds to convey your

message • Create a Justin Trudeau avatar and

background• Record your rebuttal

Justin Trudeau’s Response

• https://www.youtube.com/watch?feature=player_embedded&v=ILBwN_Ut_pM

Attack Ad Parody

• https://www.youtube.com/watch?v=Mb-1XiHGjtM

Gradual Release of ResponsibilityModelled Shared Guided Independent

READING and WRITING Teaching

Teaching Teaching Teaching

Learning

Learning & Learning Practising Practising & & & Learning Practising Performing Performing

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Next Week

• Exploring Resources for Reading Strand – Social Media: Pinterest and Twitter