Sustainable Product Presentation

Revlon Kabuki Brush Premium Quality

By Irene Myers Lavant

Introduction

Revlon Consumer Products Corporation (Revlon) is a company

known worldwide as a leader in cosmetics and personal beauty products. As the world moves toward adopting principles of sustainability, the question

presents itself: How can Revlon adapt these principles to their

premium quality Kabuki brushes?

Our ProductRevlon Kabuki Brush Premium Quality

Revlon, a company known for producing quality cosmetics, offers its premium quality Kabuki brushes.

Designkey elements

Many factors come together to influence the

design of Revlon’s Premium

Quality Kabuki brushes.

SustainabilityMaterials

Revlon’s Premium Quality Kabuki Brushes contain the finest Angora goat hairs and natural wood . Both materials prove to be sustainable resources due to the way Revlon obtains these materials.

Features:

Soft, natural bristlesNatural woodErgonomic handleGerm and mold-freeSustainable materialsCruelty-free materialsBuilt for strength

Design Elements

Customer Effect

New excitement in the productPositive impact on environmentally conscious customersImproved consumer safetyImproved comfort of useIncreased demandHigher customer expectation of qualityCustomer willingness to pay for higher quality

Positive

Negative

Harder to meet higher demandsHigher demand increases competitor offeringsDesign creates patent challengesCustomer unwillingness to pay higher pricesIncreased critique by environmentally conscious consumer groups

Customer Effect

Comparison

AWARENESS MARKETING PROMOTIONS

Notifies the target audiences about the Kabuki line.

Notifies the target audiences about the effectiveness of the Kabuki brushes.

Notifies the target audiences about how the Kabuki line helps them.

CAUSE MARKETING PROMOTIONS

Notifies the target audiences about the benefits of the Kabuki line.

Notifies the target audiences about the difference in natural and synthetic fibers and materials.

Notifies the target audience about how the Kabuki line helps them.

Greenwashing

THE COMPETITION

Synthetic fibers Synthetic handles Outsourced

manufacturers Foreign suppliers Claiming

sustainability Claiming green

initiatives

REVLON

Natural fibers Natural wood handles National

manufacturers National suppliers Practicing

sustainability Following green

initiativesRevlon avoids greenwashing by responsibly following current

standards of sustainability, and through the implementation of up-to-date, accepted green initiatives surrounding the

production of the premium quality line of Kabuki brushes. This keep the company one step ahead of the competition.

Promotion Designs

WebsitePromotional flyersPrint adsBillboardsEvent planningLogo designProduct samplesSweepstakesGive-awaysRadio adsInterviewsPress Releases

R

Sustainable Distribution The Plan

Good for the environment.Shows Revlon’s environment commitment to the target audiences. An increase in sales and customer loyalty. An easy and definitive way to make a difference in the world.

Sustainable distribution gives

Revlon these benefits:

Sustainable distribution Facility, Warehouse, and Equipment

Revlon needs to make sure that the facilities, warehouses, and equipment involved in the production of the premium Kabuki brushes meet current accepted standards of sustainability.

SustainabilityPackaging

Packaging and shipping materials of the Kabuki brushes needs to be a consideration as part of Revlon’s sustainability and green planning.

SustainabilityMeans of Transport

Shipping companies like UPS and FedEx now offer green distribution alternatives for companies hoping to further meet their green initiatives through the use of hybrid-electric vehicles , ships with wind and solar power, and even planes that operate with less carbon footprint.

SustainabilityReducing the Carbon Footprint

Revlon’s use of biofuel stands as a viable solution to the distribution issues concerning the sustainability of the Kabuki brush line.

EffectivenessFor organization

The Revlon Premium Quality Kabuki Brush line is effective for Revlon

because it is made of a sustainable resource.

EffectivenessFor consumer

The Revlon Premium Quality Kabuki Brush line is effective for consumers because Revlon’s use of local goat hair suppliers support the communities supply and host their manufacturing facilities.

EffectivenessFor environment

The Revlon Premium Quality Kabuki Brush line is effective for the environment because Revlon follows green initiatives in the production of the brush line, and in the distribution of the product as well.

Conclusion

In conclusion, the Revlon Kabuki Brush Premium Quality line of products proves to

be a product that the Revlon company possesses that stands as a truly

sustainable product. The company holds all the advantages available to a company

with a major green and sustainable product. It is up to Revlon to make the most of the various advantages and

initiatives shown in this presentation.

References:

Clancy, H. (2012). Smart Planet. Retrieved on January 16, 2012 from http://www.smartplanet.com/blog/business-brains/ups-adds-to-hybrid-electric-fleet-adds-green-shipping-option-for-small-biz-customers/6013

Green Ventures, Inc. (2012). Green Shipping. Retrieved on January 13, 2012 from https://www.greenshipping.com/businesses/benefits

Revlon. (2000). Revlon. Retrieved on December 18, 2011 from http://www.revlon.com/Revlon-Home/Products/Brushes/Revlon%20Brushes/Kabuki-Brush-Premium-Quality.aspx

Scarpati, K. (2007-2012). Digital Supply Chain. Retrieved on January 16, 2012 from http://www.supplychaindigital.com/global_logistics/biofuel-research-could-benefit-green-supply-chain