ADVANCED MARKETING

Week October 27, 2014 – October 31, 2014

Due This Week: Abstract #3 Due FridayVocabulary due FridayVocabulary Test FridayAd Campaign – due written & present Wednesday, Nov 5, 2014http://youtu.be/Ucv8O75erpghttps://www.youtube.com/watch?v=Ucv8O75erpg

DECA NEWS: Please turn in Membership forms & Dues by end of this week to receive a t-shirt. Sign up to help with 5K! Still space on bus to Wizards Game! Sign up Today!

Be sure to sign up for Competition!

MONDAY, OCTOBER 27, 2014 Early Work:What are the five types of promotion in the Promotional Mix? Today’s Objective: Applying the promotional mix Activities – Orange Cow

Vocabulary – Due Friday! Test Friday! What is Promotion? What is the Promotional Mix? Get out the GREEN BOOK – Round Table Discussion! The Advertising Campaign – discussion!

TRIPLE THREAT! Contest – Cash - Content

Homework: Determine your business or product/service to promote in your advertising campaign. You may use your Operations Research Business – you do not have to meet with them again!

☞Point of the Day: Promotion is persuasive communication.

A man has dreams of walking with giants. To carve his niche in the edifice of time.

Magical Monday Manners Moment

TUESDAY, OCTOBER 28, 2014 Early Work:What is a press release? Today’s Objective:

Applying the promotional mix Activities –

FRED – Heart – Check off all sections in composition book Continue work on Advertising Campaign Share with class your business or product/service TRIPLE THREAT Activities Presentations on November 5, 2014

Homework: Work on Advertising Campaign☞Point of the Day: Sales Promotions are incentives

that encourage customers to buy products or services.

To infinity…And beyond!

Tough Tuesday – Name that Company

WEDNESDAY, OCTOBER 29, 2014 Early Work:How many frequent buyer program cards/tags do you have? Today’s Objective: Applying the promotional mix Activities

Jack-O-Lanterns for DECA Continue work on Advertising Campaign TRIPLE THREAT Activities What is your DESIGN?? Presentations on November 5, 2014

Homework: Work on Advertising Campaign☞Point of the Day: Coupons are certificates that

entitle customers to cash discounts on goods or services.

When you believe in a thing, believe in it all the way, implicitly and unquestionably!

Work Wear Wednesday & MKTG NOW Discussion

THURSDAY, OCTOBER 30, 2014 Early Work: Newspaper Day – The Free Lance

Star

What was the last coupon you used for? Today’s Objective:

Applying the promotional mix Activities Orange Cow

Continue work on Advertising Campaign Share with class your business or product/service TRIPLE THREAT – Teams at Work Presentations on November 5, 2014

Homework: Work on Advertising Campaign☞Point of the Day: Premiums are low cost items

given to consumers at a discount or for free.

When you’re footloose and collar-free, well, you take nothing but the best!

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, OCTOBER 31, 2014 Early Work:What is the last free item you received in the mail? Today’s Objective:

Applying the promotional mix Activities Orange Cow

Vocabulary Test – Turn in Abstract #3 Work on Advertising Campaign Presentations will be Wednesday, November 5, 2014 Share with class what you have decided to promote Journal – “My favorite musical group and song”

Homework: Service Saturday is tomorrow!☞Point of the Day: Loyalty marketing programs

reward customers for patronizing a company.

Change is nature. The part we can influence. And it starts when we decide.

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARYVocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready!

211) International Trade212) Internet213) Inventory214) Intuitive Decision Making215) Invoice216) IP Address Job Description217) Job Specifications218) Joint Venture219) Kiosk220) Law of Supply & Demand221) Layout222) Lead Club223) Letter of Transmittal224) Licensing225) Lighting

226) Limited Assortment Store227) Limited Liability228) Logotype229) Long Term Capital230) Loss Leader231) Loyalty Marketing232) Magazine Advertising233) Maintenance234) Management235) Manufacturers Agent236) Manufacturers Suggested

Price237) Markdown238) Market239) Market Economic System240) Market Penetration

OBJECTIVES FOR THE WEEK – TSWBAT:

Applying the Promotional Mix95.Identify internal and external methods of promoti

ng sales for a selected product or service.96.Identify communications channels to reinforce co

mpany image and support financial investment.97.Develop a promotional plan or campaign for a b

usiness-to-business or consumer product or service.

98.Explain strategies for developing media outreach and relations.

99.Describe the impact of emerging technology on marketing.

100.Identify types of social media that can be used to promote a business or products.

101.Create a plan for introducing social media promotion.

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

What could be more real in advertising and even marketing than having everything in Real Time?

You now have that opportunity to experience learning about marketing in Real Time through a great resource, a living resource, that is updated

and stays up to date with the World of Marketing –

Marketing NOW Read, Review, Reflect

Weekly readings and blogs will continue through the end of the semester!

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.