week vd ondernemer (end of business as usual)
TRANSCRIPT
THE END OF BUSINESS AS USUALINNOVATION, DIGITAL TRANSFORMATION & NEW BUSINESS MODELS
AGENDAWHAT IS OUR TODAYS TOPIC?
DIGITAL TRANSFORMATIONBLOCKCHAIN, INTERNET OF THINGS, ARTIFICIAL INTELLIGENCE
THE NEW NORMALI’M NOT TALKING ABOUT THIS STUFF
THE NEW NORMALI’M NOT TALKING ABOUT THIS STUFF
BLOCKCHAINOPEN, DISTRIBUTED, SMART CONTRACT, TRANSPARENT
INTERNET OF VALUEDIGITAL ASSETS TRADED & STORED, P2P, CRYPTOGRAPHY
TRUST PROTOCOLOPEN, DISTRIBUTED, SMART CONTRACT, TRANSPARENT
SMART CONTRACTSSMART MUSIC, SMART MONEY, SMART ASSETS
SMART MUSICLICENSING, NO INTERMEDIARIERS, PIRACY
INTERNET OF THINGS“MY COFFEE MACHINE HAS UNFOLLOWED ME”
ARTIFICIAL INTELLIGENCE“WILL MY JOB BE ROBOTIZED?”
AI BLACKBOXHIRING EMPLOYEES, GOOGLE, FACEBOOK NEWS
MIXED REALITYAUGMENTED & VIRTUAL REALITY
AUGMENTED MAKE UPEXPERIMENT, CHEAP, FAST, FUN
3D MAKE UPSCAN, PRINT, APPLY
MINECRAFT GENERATIONTHINKING IN 3D, PROGRAMMING, BUILDING, PLAYING
VIRTUAL TWINSWE ARE CREATING A COMPLETELY COPIED DIGITAL WORLD
NEXTCULTURE OF INNOVATION
CULTURE OF INNOVATIONIDEATION CAMPAIGNS, LEAN STARTUP, VLOGS, WORKSHOPS & MORE
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3 HORIZONS OF INNOVATIONYOU CAN DECIDE WHICH HORIZON YOU WANT
3 HORIZONS OF INNOVATIONYOU CAN DECIDE WHICH HORIZON YOU WANT
1 2
2 3
BESTAANDE
KLANTEN
NIEUWE
KLANTEN
BESTAAND
PRODUCT
NIEUW
PRODUCT
ANOLOGY THINKINGTHE EASY WAY
FIRST PRINCIPLE THINKINGELON MUSK
NOTHING IS TOO ‘OUT THERE’IDEASTROMING: OUT OF YOUR COMFORT ZONE, KEEP AN OPEN MIND
TEST YOUR IDEADOES IT SOLVE A PROBLEM? REALLY?
JUST DO ITGET OUT OF THE BUILDING, BUILD A MVP
FACE YOUR FEAR OF CHANGECELEBRATE CHANGE, PIVOT, LOOK AHEAD EACH DAY
KILL YOUR DARLINGSONLY INVEST TIME, MONEY & ENERGY IN IDEAS WITH GREATEST LIKELIHOOD OF SUCCES
STAY ON TOP OF THE TRENDSSEEING WHAT EVERYONE ELSE HAS SEEN & DOING WITH IT THAT NO ELSE HAS DONE
LOVE YOUR ENEMIESLISTEN TO YOUR MOST CRITICAL FOLLOWERS. THEY POINT OUT YOUR WEAK POINTS
DARE TO MAKE MISTAKESDON’T WORRY FOR FAILURE: YOU ONLY HAVE TO BE RIGHT ONCE
DON’T ASK FOR PERMISSIONTRY IT & SAY SORRY
THERE ARE NO SHORTCUTS…
NEVER GIVE UPKEEP INNOVATING
NEXTBUSINESS MODEL CANVAS
BUSINESS MODEL CANVASWORKING ON YOUR OWN CASES
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsWHICH CUSTOMERS DO YOU WANT TO SERVE?
WHICH JOBS DO THEY REALLY WANT TO GET DONE?
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsWHAT ARE YOU OFFERING THEM? WHAT IS THAT GETTING
DONE FOR THEM? DO THEY CARE?
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsHOW DOES EACH CUSTOMER SEGMENT WANT TO BE
REACHED? THROUGH WHICH INTERACTION POINTS?
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
Channels
WHAT RELATIONSHIPS ARE YOU ESTABLISHING WITH
EACH SEGMENT?
PERSONAL? AUTOMATED? RETENTIVE?
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHAT ARE CUSTOMERS REALLY WILLING TO PAY FOR?
HOW? ARE YOU GENERATING TRANSACTIONAL OR
RECURRING REVENUES?
Channels
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH RESOURCES UNDERPIN YOUR BUSINESS MODEL?
WHICH ASSETS ARE ESSENTIAL?
Channels
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH ACTIVITIES DO YOU NEED TO PERFORM WELL IN
YOUR BUSINESS MODEL? WHAT IS CRUCIAL?
Channels
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHICH PARTNERS AND SUPPLIERS LEVERAGE YOUR
MODEL? WHO DO YOU NEED TO RELY ON?
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Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHAT IS THE RESULTING COST STRUCTURE?
WHICH KEY ELEMENTS DRIVE YOUR COSTS?
THE END OF BUSINESS AS USUALLET’S ENJOY IT!