week1 - event management · syed choudhury - event management - week 1 “the term ‘special...
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Event Management
Syed Choudhury
1 Syed Choudhury - Event Management - Week 1
Learning Objectives (LO)
LO1: Describe a range of event types and the key characteristics of events
LO2: Critically evaluate approaches to planning and managing events
LO3: Explain the human resource, marketing and financial aspects of event management
LO4: Explain key issues that affect event planning and management
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anything which happens any incidence or occurrence esp a memorable one an organized activity at a particular venue, e.g. for sales promotion, fundraising
They mark the progression of our lives, focuses our attention and/or allows us to have experiences out of the ordinary
What are events?
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Different types of events
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Different types of events
Conference
Concert
Festival
Carnival
Parade
Exhibition Street Party
Product Launch
Store Opening
Sports Events
International Competitions
Fairs
Cultural Corporate
Trade Shows
Leisure Events
Rallies/Demonstrations
Consumer Shows
Staff Entertainment
Client Entertainment
Birthdays
Weddings
Funerals
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Traditional Celebrations May Day, Guy Fawkes, Lord Mayor’s Show, Christmas
Evolution of the industry: 1940’s – Post‐war 1950’s‐1960’s – immigration 1970’s‐1980’s – infrastructure 1980’s‐1990’s – mass media & technology 2000’s‐2010 – tourism & corporate involvement
Historical Development
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“The term ‘special events’ has been coined to describe specific rituals, presentations, performances or celebrations that are consciously planned and created to mark special occasions and/or to achieve particular social, cultural or corporate goals and objectives” national days and celebrations important civic occasions unique cultural performances major sporting fixtures corporate functions trade promotions and product launches
Special Events
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By size
By Content
Types of Events
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Mega Events Major Events Hallmark Events Local/Community Events
Categorised By Size…
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Cultural Events Sports Events Business Events
Categorised By Content…
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Cultural Events Seven categories:
1. High‐profile general celebrations of the arts 2. Festivals that celebrate a particular location 3. Art‐form festivals 4. Celebration of work by a community of interest 5. Calendar 6. Amateur festivals 7. Commercial music festivals
Categorised By Content…(2)
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Sports/Leisure Events Four categories:
1. Mega Events 2. Calendar Events 3. One‐off Events 4. Showcase Events
Categorised By Content…(3)
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Business/Corporate Events Five categories:
1. Agricultural Shows 2. Consumer Shows 3. Specialised Trade Shows & Exhibitions 4. Private Exhibitions 5. Corporate Events/Hospitality & Incentive Travel
Categorised By Content…(4)
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Event Organisations Glastonbury Festival of Contemporary Performing Arts
Event Management Companies JLP Events, OWL Management
Event Industry Suppliers Staging, sound production, catering, etc
Industry associations, regulators & publications
Events Industry Overview
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Increased evolution in the last few decades Increasingly linked with tourism/global market Three main types of events: cultural, sports, corporate Both government & corporate sponsorship is continually on the rise
recap…
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LO1: Weeks 1‐2 Describe a range of event types and the key characteristics of events
LO2: Weeks 3‐6 Critically evaluate approaches to planning and managing events
LO3: Weeks 7‐10 Explain the human resource, marketing and financial aspects of event management
LO4: Weeks 11‐12 Explain key issues that affect event planning and management
LO Schedule
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Assessment: 100% Exam based 25% of Award Total
Course Book: Events Management (2nd ed) Bowdin, Allen, Toole, McDonnell & Harris (2006): Elsevier
Assessment
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