What led to the downfall of the Toyota brand-name

worldwide?

s1150150

Ryusuke Tashiro

Outline

● What is Toyota?

● History

● The cause of downfall

● Conclusion

What is Toyota?

It is a Japanese car company. This company used to be the biggest company all over the world. This company was founded by Sakichi

Toyoda.

The context of work

● Car

● House

● ITS

● Marine

● Financial Activity

● Biotechnology

History

● 1867 Toyoda Sakichi was born

● 1924 Automatic loom was developed

● 1933 Toyota set up the car work in their company.

● 1937 Toyota car engineering company was founded

● 1957 Toyota advanced into America

● 1966 Corolla was developed

History

● 1975 They expand their work(house)

● 1982 Toyota car company was founded

● 1997 Prius was developed

● 2008 The number of sold Prius broke one million

The cause of downfall

● Recall problem is one of the cause of downfall

● There were unreasonable overtime work and Lehman's fall

My Opinion

Business by low cost is very important, but extreme price reduction bring people in threaten. Also, I think companies must not employee disposable worker.

Conclusion

● Occasionally, extreme competition bring people in threaten.

● Careful check is very important.

Reference

● http://toyota.jp/

● http://kenri.labornetjp.org/node/151

● http://jp.reuters.com/article/marketsNews/idJPnTK050686220110116