week7 advertising midterm

Download Week7 advertising midterm

If you can't read please download the document

Upload: amy-hayashi

Post on 20-Jun-2015

311 views

Category:

Education


0 download

TRANSCRIPT

  • 1. Business EnglishWeek 6Professor Hayashi

2. Todays Class attendance / homework review vocabulary language review articles useful languageBREAK case study midterm review! 3. Review 4. ReviewQuestion #2 Name as many of the useful languageexpressions as you can for:- interrupting- asking for clarification- clarifying- dealing with interruptions- making proposals- rejecting proposals 5. Review 6. Review 3,029,192$Creative Graph Name 12 1086420 7. VOCABULARYPage 47 exercise B 8. Vocabulary Page 47 exercise C1. public transport2. free samples3. slogans4. endorsement5. word of mouth6. place 9. Language Review Page 50 ARTICLES Do exercise A, B, C 10. Language Review Exercise B Page 501. Knowledge of THE advertising code.. wishing to work in THE advertising industry.2. TV commercial in THE Kingdom of Saudi Arabia3. .. Northern Ireland make up THE UK.4. Beetle advert was one of THE most successful5. going to THE Czech Republic.6. its okay!7. sales conference is in THE Netherlands.8. agency in THE US. 11. Language Review Exercise C page 50Ronaldinho smashed a window in thecenturies-old cathedral of Santiago deCompostela while filming an advert fortelevision today. Luckily for the Barcelonastar, the window was only a small, modernaddition to Spains famous cathedral inGalicia. The Brazilian blundered after beingasked to try a scissor-kick beneath thecathedrals 12th century Portico de la Gloria(Portal of Glory). I asked Ronanldinho to hitthe ball as hard as he could and he had thebad luck to hit the window, said the advertsdirector Emil Sampler. It was my fault. 12. Useful Language Page 51 Do exercise A in pairs 13. Midterm Prep/Homework In groups of 6 each person should prepare asummary of ONE chapter (chapters 1-6) Arrange a STUDY GROUP time/day to prepare forthe midterm where you will exchange chaptersummaries Post a photo of your group *happily* studying on ourFacebook Group page for a BONUS PARTICIPATIONPOINT