weekly promo update by fung global retail tech …...and fila sport workout clothes for women, dress...

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1 Week of August 14, 2016 DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group. All rights reserved. WHAT’S INSIDE WEEK OF August 14, 2016 Bloomingdale’s is promoting more items this week than it did during the same week last year. This year, the retailer is running more reward promotions, offering customers discounts and gift cards when they spend a certain amount, whereas last year, it only offered one reward card promotion. JCPenney is running fewer promotions than it did during this week last year. The retailer is promoting its JCPenney credit card this week by offering better discounts when customers use the credit card. Last year, it focused on gift card promotions and a back-to-school sale. Kohl’s ran more promotions during this week last year than it is offering this week. This year, the company is running more online-exclusive sales and is promoting its’ Kohl’s Cash. Last year during, the retailer promoted its’ Kohl’s Charge more heavily. This week, Macy’s is running fewer promotional sales than it did last year. The retailer is having a back-to-school sale this week, which it did not offer last year.

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Page 1: Weekly Promo Update by Fung Global Retail Tech …...and FILA Sport workout clothes for women, dress and casual shoes for women, and all sleepwear for girls, boys, toddlers and infants

1

WeekofAugust14,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF

August 14, 2016

• Bloomingdale’sispromotingmoreitemsthisweekthanitdidduringthesameweeklastyear.Thisyear,theretailerisrunningmorerewardpromotions,offeringcustomersdiscountsandgiftcardswhentheyspendacertainamount,whereaslastyear,itonlyofferedonerewardcardpromotion.

• JCPenneyisrunningfewerpromotionsthanitdidduringthisweeklastyear.TheretailerispromotingitsJCPenneycreditcardthisweekbyofferingbetterdiscountswhencustomersusethecreditcard.Lastyear,itfocusedongiftcardpromotionsandaback-to-schoolsale.

• Kohl’sranmorepromotionsduringthisweeklastyearthanitisofferingthisweek.Thisyear,thecompanyisrunningmoreonline-exclusivesalesandispromotingits’Kohl’sCash.Lastyearduring,theretailerpromotedits’Kohl’sChargemoreheavily.

• Thisweek,Macy’sisrunningfewerpromotionalsalesthanitdidlastyear.Theretailerishavingaback-to-schoolsalethisweek,whichitdidnotofferlastyear.

Page 2: Weekly Promo Update by Fung Global Retail Tech …...and FILA Sport workout clothes for women, dress and casual shoes for women, and all sleepwear for girls, boys, toddlers and infants

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WeekofAugust14,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

GOLDMEDALSAVINGS

• Thisweek,CVSisofferingsalesonsoftdrinksandchocolates.Householditemssuchaspapertowels,detergentsandtoothpastearealsoonsale,asarehealthproducts,includingprobioticsandvitamins.

• Ayearago,CVSranasaleonbeautyproducts,includingL’Oréal,MaybellineandRevlon.Theretaileralsopromotedhealthproducts,suchasfishoilandFlonase,andhouseholditems,includingbathtissueandpapertowels.

BACK-TO-SCHOOLSALE

• Thisweek,Kmartispromotingaback-to-schoolsalefeaturingpaperfolders,crayons,bindersandfashionbackpacks.Theretailerisalsoofferingsalesonstorageboxes,waterandwomen’sballetflats.

• Lastyear,Kmartofferedasimilarback-to-schoolsaleonpaperfolders,bindersandkids’backpacks.Theretaileralsopromotedhouseholditems,includingbathtissueandbodywash.

BACK-TO-COLLEGEFAVES• Thisweek,Targetisrunningasaleon

roomessentialsfurnitureanddécor,includingminifridges,storagebins,blackfutonsandsix-cubeorganizers.Theretailerisalsoofferingsalesonmicrowaves,televisionsandKeurigproducts.

• Lastyearduringthisweek,Targetrana20%offroomessentialspromotion.Similartothisweek,theretaileralsofeaturedsalesontelevisionsandKeurigproductslastyear.

Page 3: Weekly Promo Update by Fung Global Retail Tech …...and FILA Sport workout clothes for women, dress and casual shoes for women, and all sleepwear for girls, boys, toddlers and infants

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WeekofAugust14,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WEEKLY US YOY COMPARISON RETAILER 2016 2015

• 1-DayOnline-OnlySaleo Extra25%offselectedsaleandclearance

items• 6-DayIn-Store-OnlySaleo Extra25%offalmostallitemso Extra40%offgreenticketreducedandred

ticketclearance• 7-DayOnlineandIn-StorePromotiono $25offwithpurchaseof$150–$249.99o $50offwithpurchaseof$250–$499.99o $125offwithpurchaseof$500ormore

• OnlineandIn-StoreHomeSaleo 20%–60%offselecteditems

• Online-OnlyPromotiono Geta$25giftcardwithpurchaseof$150–

$249.99o Geta$50giftcardwithpurchaseof$250–

$399.99o Geta$100giftcardwithpurchaseof$400

ormore

• 11-DayOnlineandIn-StoreSummerSaleo Extra50%offpermanentlyreduced

items• 16Hours:Online-OnlySale

o 50%–70%offselectedhomeitemso Extra20%offselectedwomen’ssale

andclearanceitems• 7-DayOnlineandIn-StoreSalefor

Loyallistso Geta$50rewardcardforalmost

every$200spent• 2-DayOnlineandIn-StoreHomeSale

o 20%–65%offhomeessentials

• 3-DayOnlineandIn-StoreSaleo Extra30%offwithJCPenneycreditcardo Extra25%offwithanyothermethodof

paymento Extra15%offselectedwatches,optical,

portraitandelectrics/electronicso Extra10%offselectedmajorappliances

• 9Hours:Online-OnlySaleo Extra25%offselectedstyles

• 14-DayOnlineandIn-StorePromotiono Extra20%offwithJCPenneycreditcardo Extra15%offwithanyothermethodof

payment• 14-DayOnline-OnlyPromotion

o Extra25%offpurchasesof$100ormorewithJCPenneycreditcard

o Extra20%offpurchasesof$100ormorewithanyothermethodofpayment

• 3-DayOnlineandIn-StoreFriendsandFamilySaleo Extra25%offoriginal,regular,sale

andclearance-pricedapparel,shoes,accessories,finejewelry,home,furniture,mattresses,andcustomblindsandshades

o Extra15%offwatches,salonproducts,opticalandportrait

• HomeSaleo 30%–50%offhomecollections,wall

décor,kitchenanddiningo 40%–50%offwindow,furniture,

mattressesandluggage• 15-DayStore-OnlyGiftCardPromotion

o $10offand$10bonuscashcouponwitha$75purchaseofJCPenneygiftcards

• 15-DayOnline-OnlyE-GiftCardPromotiono $10offand$10bonuscashcoupon

witha$75purchaseofe-giftcards• Back-to-SchoolSale

o $9.99juniors’graphicteesandtankso 20%–50%backpacksinselectedstyles

Page 4: Weekly Promo Update by Fung Global Retail Tech …...and FILA Sport workout clothes for women, dress and casual shoes for women, and all sleepwear for girls, boys, toddlers and infants

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WeekofAugust14,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

RETAILER 2016 2015 • 1-DayOnline-ExclusiveMysteryOffer

o 40%,30%or20%offatcheckout• 10-DayKohl’sCashPromotiono Get$10Kohl’sCashforevery$50spent

• 2-DayOnline-OnlySaleo Extra20%offpurchaseo 30%–50%offtops,bottomsanddresses

forwomeno 40%–50%offshoesandsandalsforthe

familyo $14.99characterbackpacksforkids

• 10-DayPromotiono $10offback-to-schoolpurchaseof$40or

moreo $10offintimatespurchaseof$40ormore

• 7-DayNikeSaleo 25%offNikeathleticappareland

shoesforthefamily• 3-DayDoorBusters

o Saleonhome,shoes,women’sandkids

• 13-DaySemi-AnnualIntimatesSaleo $10offintimatespurchaseof$40or

more• 13-DayKids’Sale

o $10offkids’apparelandshoepurchaseof$30ormore

• WeeklySaleo 40%–50%offtops,bottoms,graphic

tees,jeansandbackpacksforkidso $14.99allcharacterbackpacksfor

girlsandboys• 10-DayKohl’sChargePromotion

o 30%,20%or15%offwhenKohl’sChargeisused

o Get$10Kohl’sCashforevery$50spent

• 1-DaySaleo 50%offsmallappliances,TekGear

andFILASportworkoutclothesforwomen,dressandcasualshoesforwomen,andallsleepwearforgirls,boys,toddlersandinfants

• 5-DaySaleandSpecialso Extra25%offregular,saleandclearance

clothingandaccessorieso Extrasavingsonpurchasesof$75ormore

• Semi-AnnualJewelrySaleo 35%–55%offandextra20%offselected

styles• LancômePromotiono Free7-pc.giftwith$35Lancômepurchase

• Back-to-SchoolSaleo Extra20%offselectedregular,saleand

clearanceclothingandaccessorieso 40%–60%offkids’clothingo 25%offcustomizablebackpackso Extra30%offwomen’sclearanceshoes

• 2-DayExclusiveDiscounto Extra20%offwithpromocodeo Extra15%offhomeandselected

departments• Men’sPrivateSaleandClearance

o Extra25%offregular,saleorclearancepurchaseof$75ormore

• JewelrySaleo 30%–50%offplusanextra15%off

• WebBustersSpecialso 30%offandextra15%offselect

blendersandjuicerso 75%offselectedwomen’sswimwear

• 2-DayNikeSaleo 25%offselectedNikeactivewear

• Online-OnlyBeautyPromotiono Free6-pc.samplerwith$75online

beautypurchase• 3-DayFurnitureandMattressSale

o 50%–70%offandextra15%offselectedoutdoorfurniture

Page 5: Weekly Promo Update by Fung Global Retail Tech …...and FILA Sport workout clothes for women, dress and casual shoes for women, and all sleepwear for girls, boys, toddlers and infants

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WeekofAugust14,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant

HONGKONG:10thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223002470LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

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