weekly report 12/2016 - stbi.biz · 30.03.2016 ranking of the most popular countries &...

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30.03.2016 Weekly report 12/2016 http://www.pzot.pl http://www.lece.pl http://www.merlinx.pl Data source: MerlinX* * MerlinX is one of the most popular reservation systems used by travel agency offices in Poland

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Page 1: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Weekly report 12/2016

http://www.pzot.pl http://www.lece.pl http://www.merlinx.pl

Data source: MerlinX*

* MerlinX is one of the most popular reservation systems used by travel agency offices in Poland

Page 2: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Last week – 12/2016, tours 01.11.15 – 31.10.16 compared with week 13. in 2015 r.

-27,4%

-29,2% -29,5%

-29,0%

-28,5%

-28,0%

-27,5%

-27,0%

-26,5%

-26,0%

Bookings Clients

Easter week did not surprise us. Travel offices were empty and sales went down by nearly 30%

Page 3: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Last week – 12/2016, tours 01.11.15 – 31.10.16 compared with week 13. in 2015 r.

-15,4%

2,1%

-33,4%

Bus Own journey Flight

Clients +/-%

Bus 8,2%

Own journey 11,8%

Flight 79,9%

Share %

Page 4: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Ranking of the most popular countries & destinations in CW12 tours from 01.11.15 to 31.10.16

2 1 3

Rank Destination Price/booking Price/person

1 Heraklion 7 247 2 680

2 Zakynthos 6 937 2 653

3 Korfu 6 961 2 526

4 Fuerteventura 6 648 2 930

5 Burgas 5 678 2 146

6 Teneryfa 6 877 2 854

7 Rodos 6 442 2 553

8 Majorka 7 185 2 880

9 Chania 7 118 2 806

10 Hurghada 4 306 2 122

11 Varna 5 614 2 044

12 Antalya 5 302 2 095

13 Kos 6 985 2 510

14 Gran Canaria 6 709 2 906

15 Malaga 5 225 2 347

16 Lanzarote 6 366 2 704

17 Marsa Alam 5 191 2 335

18 Madera 8 063 3 600

19 Barcelona 5 661 2 474

20 Pafos 6 321 2 722

Country Price/booking Price/person

Grecja 7 150 2 627

Hiszpania 6 640 2 850

Bułgaria 4 599 1 924

Chorwacja 4 758 1 631

Włochy 5 446 2 228

Egipt 4 641 2 225

Portugalia 8 320 3 538

Turcja 5 613 2 172

Cypr 6 095 2 505

Albania 4 827 1 951

Page 5: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

The average price per person in the tourist year 2015/16

Chart shows the change in the average package travel price per person, booked in recent weeks, on example of packages to Antalya, Heraklion, Hurghada and Tenerife.

1 400

1 600

1 800

2 000

2 200

2 400

2 600

2 800

3 000

3 200

week 03 week 04 week 05 week 06 week 07 week 08 week 09 week 10 week 11 week 12

Hurgada Teneryfa Antalya Heraklion

Page 6: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Average price per booking and the price per person in 12. week

7 150 6 640

4 599 4 758

5 446

4 641

8 320

5 613 6 095

4 827

2 627 2 850

1 924 1 631

2 228 2 225

3 538

2 172 2 505

1 951

Grecja Hiszpania Bułgaria Chorwacja Włochy Egipt Portugalia Turcja Cypr Albania

Price/booking Price/person

Page 7: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

The last four weeks of sales of the tourist year 2015/16 - customers compared with 4 analogous weeks in tourist year 2014/2015.

-5,2%

-9,7%

-18,3%

-29,2%

-35,0%

-30,0%

-25,0%

-20,0%

-15,0%

-10,0%

-5,0%

0,0%

9 10 11 12

No, not this way. It is a wrong direction - isn't it?

Page 8: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

The sales trend of the last four weeks compared with 4 analogous weeks in tourist year 2014/2015.

-20,5%

16,7%

28,0%

-15,0%

-30%

-20%

-10%

0%

10%

20%

30%

40%

Flight Bus Own journey Total

Clients +/- %

Flight 81,3%

Bus 8,8%

Own journey 9,7%

Share %

Page 9: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Weekly sales compared with the previous tourist year

42 43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 41 42 43 44

Bookings weekly 15/16 vs. 14/15

2015/16 2014/15

Page 10: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Cumulative sales of 2015/16 compared to sales in the same period last tourist year 2014/15

15,2%

-1,2%

-11,69%

-9,1%

Bus Own journey Flight Total

Clients +/- %

Bus 6,9%

Own journey 11,9%

Flight 81,2%

Share %

The booking situation remains unchanged. There are no signs of improvement in travel shops.

Page 11: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year

1 Hiszpania 57%

2 Grecja 6%

3 Bułgaria 124%

4 Włochy 49%

5 Egipt -73%

6 Turcja -73%

7 Portugalia 74%

8 Chorwacja 109%

9 Cypr 25%

10 Austria 119%

11 Kuba 92%

12 Dominikana 103%

13 Emiraty Arabskie ++

14 Tajlandia 32%

15 Maroko -42%

16 Wyspy Zielonego Przylądka ++

17 Polska 177%

18 Albania 169%

19 Tanzania 27%

20 Czechy 134%

Rank Destination % last year

1 Fuerteventura 19%

2 Heraklion -13%

3 Teneryfa 12%

4 Zakynthos 16%

5 Burgas 29%

6 Korfu -11%

7 Rodos -36%

8 Hurghada -71%

9 Gran Canaria 38%

10 Antalya -76%

11 Madera 43%

12 Chania 3%

13 Lanzarote -15%

14 Varna 57%

15 Marsa Alam -58%

16 Majorka 33%

17 Barcelona 13%

18 Pafos -13%

19 Bodrum -73%

20 Malaga 12%

Page 12: Weekly report 12/2016 - stbi.biz · 30.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year 1 Hiszpania 57% 2 2Grecja 6% 3 Bułgaria 124%

30.03.2016

Detailed reports are available for PZOT members Questions regarding market data please send to [email protected]