weekly report 6th may 2011
DESCRIPTION
JNLR Results, The Latest Location Marketing Data, Consumer Behaviour - the Business of Happiness, The Latest News for Luxury Retail, Top Ranking Celebrities in Irish Search Google and the Eurovision,TRANSCRIPT
Radio holds its listeners 2FM continues to weaken Today FM take silver medal and Newstalk get it right in the morningThe latest JNLR has shown some definitive shifts in the radio market
over the last few months While Radio1 continues to hold and grow audience throughout the week it has seen strong decline across all
major weekend shows ndash which is inevitable as the survey was conducted throughout the heat wave in April While RTErsquos Radio 1 juggernaut continues on the same cannot be said for 2FM
The station has been in turmoil since the death of Gerry Ryan and while RTE have said that this was the book that would give a realistic look at the figures for their new schedule it has not been a strong showing
Ryan Tubridy has continued to lose figures and has now lost the mantle as number 1 mid morning show to DrsquoArcy While DrsquoArcy lost 1000 listeners Tubridyrsquos show is down 14000 2FMs drivetime show continues in freefall and is very close to
dropping under 100000 listeners while John McMahon (2FM head) stubbornly continues to stick by Will Leahy Clearly the show and presenter are not working
for the station Colm Hayes new show taking on the final hour of Gerry Ryanrsquos show has lost a further 16000 listeners since February Mr McMahon was quoted in the Irish Times as saying that the station had gone through a period of
great change and some churn in its audience was inevitable While a new line up and schedule will take time to show some consistency the one constant that 2FM
has brought to the market is loss in figures over the last ten years The question is how long will RTE continue to support such a loss making station before action is taken
There are some very strong and impressive figures from Newstalk with the largest increase in the market place going to Ivan Yates breakfast show which now
reaches 99000 listeners George Hook also continues to steadily grow his shows figures which now stands at 123000 listeners Read the whole article here
This weekThe latest insights and analysis of searchGoogling the Eurovision
twittercomMindshareIRL
blogmindshareie
6th May 2011
youtubecomMindshareIRL
The Latest JNLR Results the Facts and the
Thoughts by Conor White
The blog The Latest JNLR Results
Irish Media Agency 2011
from the blogThe Serious Business of Happiness
by Hilary Tracey
Read here
Location Location Location
by Finian Murphy
Read here
Luxury Brands Finally Retaliate against
Department Store Discounting
by Rachel Ray
Read here
bin laden
bin laden dead
osama bin laden
pippa middleton
kate middleton dress
royal wedding
the royal wedding
prince william
kate middleton
sky news 250
650
700
700
750
2850
4000
4000
4000
4000
INSIGHTS amp ANALYSISGOOGLE TRENDS
6TH MAY 2011
Rising Searches (last 7 days)
28th April- 5th May rsquo11
Search Trends13 What a week itrsquos been There has been three big news stories that have been met with celebration but also with some mixed debate and uneasiness The first headlines (Google searched accordingly) was the royal wedding on Friday
13 The topic dominated search in Ireland last week and hasnrsquot quite disappeared yet The most important search priority for us seems to have been not William or Kate but the wedding dress Gentlemen consider yourselves warned The press argued that maid of honour - Pippa Middleton - stole the show a little and it certainly seems so from the Google search results There also seems to be a few Irish Harry hunters
13 The more recent headlines have been of course about the death of Osama Bin Laden Online news web and image searching have continued on throughout the week - especially as Obama was already being searched for his hilarious impromptu lsquoroastrsquo of Donald Trump post birth cert dramatics You can view it on YouTube here
13 Admittedly the last one isnrsquot exactly breaking news but it looks like Jedward have pretty good odds for the 2011 Eurovision (see below) Like we said mixed feelings all round
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 7 days)
28th April - 5th May 2011
osama bin laden
kate and william
Bin Laden DeadThe Royal Wedding
royal wedding
kate middleton dress
prince harry
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
kate middleton wedding dress
Breakout
Eurovision 2011
bin laden
pippa middleton
bin laden dead
Breakout
Breakout
Breakout
Rising News Searches (last 30 days)
6th March - 5th May 2011
wedding
bin laden
tom humphries
royal weddingmasters journalist
grand nationalgrand national 2011
playstationkate middleton
Google gives their Eurovision 2011 forecast
Google have had another go at
predicting the future and this time their eyes
are on two Irish brothers with (in)famously
gravity defying hair
13 Google is attempting to forecast the
winner of Eurovision 2011 before the final
with the iGoogle ldquoPredictorrdquo gadget It looks
like Jedward are doing well
13 Based on Google search data they know
how much a participant has been searched
and then calculates the scores they would get
if the voting took place today well took
place today and didnrsquot rely on
a panel of judges too
The important thing is
that it got us wondering what
else will Google be able to
predictPresidential elections
Next months movie ticket
sales
Or even
who will win X Factor
kelly brook1
katy perry2
barbara streisand3
kylie minogue
4 kylie
5
christina aguilera
6 emmerdale spoilers
7 leonardo dicaprio
8 the rock
9
eva longoria10
Rising in Celebs over the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
royal wedding
+1300
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
bbc live
+250
royal wedding live
Breakout
Web Search
1kim kardashian
2 britney
3megan fox
4beckham
Image Search
kim kardashian
megan fox
emma watson
jennifer aniston
Celebrities in Top of Search for last 12
kate middleton
+500
rte live
+250
princess diana
+200
thor
+90
bbc news
+90
+500
+150
+180
+50
+110
+100
+50
+90
+90
+90
sky news
+200
eurovision
+90
ParticipantParticipant Score
1 Lena 1232 Jedward 1213 A Friend In London 984 Getter Jaani 665 Musiqq 626 Loucas Yiorkas 577 Anastasiya Vinnikova 548 Hotel FM 519 Zdob și Zdub 49
10 EllNikki 45
Unilever Pamp
G
Reckitt B
enckise
r
Vodafone RSALrsquoO
real
Eircom
Masterfo
ods
Nintendo
ESB Electic
Ireland
393427428428467480532656
848
1062
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 11th -18th April
Vodafone Vhi
ESB Electric
Ireland O2
McDonalds
Cost plus
Sofas
RSA Cameras
Nokia
Supervalu RSA
249227230231245318320
393381
532
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Coronation Street
Eastenders
Micheale Finding Peace
RTE News
Donrsquot Tell the Bride
Fair City
The Late Late
The Dark Knight
Emmerdale 69727374757778
9498
111
A feel-good sponsorship opportunity for any HKW brands or
indeed a broader adult audience has arisen on TV3 with a
new programme called lsquoBring Back Boscorsquo beginning in July
The long running comedy family lsquoThe Simpsonsrsquo are up for
sponsorship on SKY One
Eastenders
Desperate Housewives
Coronation Street
RTE 9 News
Donrsquot tell the Bride
Micheala Finding Peace
The Late Late
Fair city
Roomers
Dragons Den 123130133133
147150
168172
179186
RTE NewsDonrsquot Tell the Bride
Sponsorship Availability
Manchester United take on Chelsea in the Barclays
Premier League on Sunday at 7PM on Sky Sports 1
The millennium goals are investigated in What in the
World starting this Thursday on RTE1 at 11PM
Leinster face Glasgow in the Magners League this
Friday It can be viewed live on RTE2 at 7PM
Anne Cassin presents a documentary about Dublin in
Capital D on RTE1 on the 5th May at 7PM
Top TV Brands 11th - 18th April
TV News
bin laden
bin laden dead
osama bin laden
pippa middleton
kate middleton dress
royal wedding
the royal wedding
prince william
kate middleton
sky news 250
650
700
700
750
2850
4000
4000
4000
4000
INSIGHTS amp ANALYSISGOOGLE TRENDS
6TH MAY 2011
Rising Searches (last 7 days)
28th April- 5th May rsquo11
Search Trends13 What a week itrsquos been There has been three big news stories that have been met with celebration but also with some mixed debate and uneasiness The first headlines (Google searched accordingly) was the royal wedding on Friday
13 The topic dominated search in Ireland last week and hasnrsquot quite disappeared yet The most important search priority for us seems to have been not William or Kate but the wedding dress Gentlemen consider yourselves warned The press argued that maid of honour - Pippa Middleton - stole the show a little and it certainly seems so from the Google search results There also seems to be a few Irish Harry hunters
13 The more recent headlines have been of course about the death of Osama Bin Laden Online news web and image searching have continued on throughout the week - especially as Obama was already being searched for his hilarious impromptu lsquoroastrsquo of Donald Trump post birth cert dramatics You can view it on YouTube here
13 Admittedly the last one isnrsquot exactly breaking news but it looks like Jedward have pretty good odds for the 2011 Eurovision (see below) Like we said mixed feelings all round
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 7 days)
28th April - 5th May 2011
osama bin laden
kate and william
Bin Laden DeadThe Royal Wedding
royal wedding
kate middleton dress
prince harry
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
kate middleton wedding dress
Breakout
Eurovision 2011
bin laden
pippa middleton
bin laden dead
Breakout
Breakout
Breakout
Rising News Searches (last 30 days)
6th March - 5th May 2011
wedding
bin laden
tom humphries
royal weddingmasters journalist
grand nationalgrand national 2011
playstationkate middleton
Google gives their Eurovision 2011 forecast
Google have had another go at
predicting the future and this time their eyes
are on two Irish brothers with (in)famously
gravity defying hair
13 Google is attempting to forecast the
winner of Eurovision 2011 before the final
with the iGoogle ldquoPredictorrdquo gadget It looks
like Jedward are doing well
13 Based on Google search data they know
how much a participant has been searched
and then calculates the scores they would get
if the voting took place today well took
place today and didnrsquot rely on
a panel of judges too
The important thing is
that it got us wondering what
else will Google be able to
predictPresidential elections
Next months movie ticket
sales
Or even
who will win X Factor
kelly brook1
katy perry2
barbara streisand3
kylie minogue
4 kylie
5
christina aguilera
6 emmerdale spoilers
7 leonardo dicaprio
8 the rock
9
eva longoria10
Rising in Celebs over the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
royal wedding
+1300
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
bbc live
+250
royal wedding live
Breakout
Web Search
1kim kardashian
2 britney
3megan fox
4beckham
Image Search
kim kardashian
megan fox
emma watson
jennifer aniston
Celebrities in Top of Search for last 12
kate middleton
+500
rte live
+250
princess diana
+200
thor
+90
bbc news
+90
+500
+150
+180
+50
+110
+100
+50
+90
+90
+90
sky news
+200
eurovision
+90
ParticipantParticipant Score
1 Lena 1232 Jedward 1213 A Friend In London 984 Getter Jaani 665 Musiqq 626 Loucas Yiorkas 577 Anastasiya Vinnikova 548 Hotel FM 519 Zdob și Zdub 49
10 EllNikki 45
Unilever Pamp
G
Reckitt B
enckise
r
Vodafone RSALrsquoO
real
Eircom
Masterfo
ods
Nintendo
ESB Electic
Ireland
393427428428467480532656
848
1062
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 11th -18th April
Vodafone Vhi
ESB Electric
Ireland O2
McDonalds
Cost plus
Sofas
RSA Cameras
Nokia
Supervalu RSA
249227230231245318320
393381
532
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Coronation Street
Eastenders
Micheale Finding Peace
RTE News
Donrsquot Tell the Bride
Fair City
The Late Late
The Dark Knight
Emmerdale 69727374757778
9498
111
A feel-good sponsorship opportunity for any HKW brands or
indeed a broader adult audience has arisen on TV3 with a
new programme called lsquoBring Back Boscorsquo beginning in July
The long running comedy family lsquoThe Simpsonsrsquo are up for
sponsorship on SKY One
Eastenders
Desperate Housewives
Coronation Street
RTE 9 News
Donrsquot tell the Bride
Micheala Finding Peace
The Late Late
Fair city
Roomers
Dragons Den 123130133133
147150
168172
179186
RTE NewsDonrsquot Tell the Bride
Sponsorship Availability
Manchester United take on Chelsea in the Barclays
Premier League on Sunday at 7PM on Sky Sports 1
The millennium goals are investigated in What in the
World starting this Thursday on RTE1 at 11PM
Leinster face Glasgow in the Magners League this
Friday It can be viewed live on RTE2 at 7PM
Anne Cassin presents a documentary about Dublin in
Capital D on RTE1 on the 5th May at 7PM
Top TV Brands 11th - 18th April
TV News
Google gives their Eurovision 2011 forecast
Google have had another go at
predicting the future and this time their eyes
are on two Irish brothers with (in)famously
gravity defying hair
13 Google is attempting to forecast the
winner of Eurovision 2011 before the final
with the iGoogle ldquoPredictorrdquo gadget It looks
like Jedward are doing well
13 Based on Google search data they know
how much a participant has been searched
and then calculates the scores they would get
if the voting took place today well took
place today and didnrsquot rely on
a panel of judges too
The important thing is
that it got us wondering what
else will Google be able to
predictPresidential elections
Next months movie ticket
sales
Or even
who will win X Factor
kelly brook1
katy perry2
barbara streisand3
kylie minogue
4 kylie
5
christina aguilera
6 emmerdale spoilers
7 leonardo dicaprio
8 the rock
9
eva longoria10
Rising in Celebs over the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
royal wedding
+1300
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
bbc live
+250
royal wedding live
Breakout
Web Search
1kim kardashian
2 britney
3megan fox
4beckham
Image Search
kim kardashian
megan fox
emma watson
jennifer aniston
Celebrities in Top of Search for last 12
kate middleton
+500
rte live
+250
princess diana
+200
thor
+90
bbc news
+90
+500
+150
+180
+50
+110
+100
+50
+90
+90
+90
sky news
+200
eurovision
+90
ParticipantParticipant Score
1 Lena 1232 Jedward 1213 A Friend In London 984 Getter Jaani 665 Musiqq 626 Loucas Yiorkas 577 Anastasiya Vinnikova 548 Hotel FM 519 Zdob și Zdub 49
10 EllNikki 45
Unilever Pamp
G
Reckitt B
enckise
r
Vodafone RSALrsquoO
real
Eircom
Masterfo
ods
Nintendo
ESB Electic
Ireland
393427428428467480532656
848
1062
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 11th -18th April
Vodafone Vhi
ESB Electric
Ireland O2
McDonalds
Cost plus
Sofas
RSA Cameras
Nokia
Supervalu RSA
249227230231245318320
393381
532
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Coronation Street
Eastenders
Micheale Finding Peace
RTE News
Donrsquot Tell the Bride
Fair City
The Late Late
The Dark Knight
Emmerdale 69727374757778
9498
111
A feel-good sponsorship opportunity for any HKW brands or
indeed a broader adult audience has arisen on TV3 with a
new programme called lsquoBring Back Boscorsquo beginning in July
The long running comedy family lsquoThe Simpsonsrsquo are up for
sponsorship on SKY One
Eastenders
Desperate Housewives
Coronation Street
RTE 9 News
Donrsquot tell the Bride
Micheala Finding Peace
The Late Late
Fair city
Roomers
Dragons Den 123130133133
147150
168172
179186
RTE NewsDonrsquot Tell the Bride
Sponsorship Availability
Manchester United take on Chelsea in the Barclays
Premier League on Sunday at 7PM on Sky Sports 1
The millennium goals are investigated in What in the
World starting this Thursday on RTE1 at 11PM
Leinster face Glasgow in the Magners League this
Friday It can be viewed live on RTE2 at 7PM
Anne Cassin presents a documentary about Dublin in
Capital D on RTE1 on the 5th May at 7PM
Top TV Brands 11th - 18th April
TV News
Unilever Pamp
G
Reckitt B
enckise
r
Vodafone RSALrsquoO
real
Eircom
Masterfo
ods
Nintendo
ESB Electic
Ireland
393427428428467480532656
848
1062
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 11th -18th April
Vodafone Vhi
ESB Electric
Ireland O2
McDonalds
Cost plus
Sofas
RSA Cameras
Nokia
Supervalu RSA
249227230231245318320
393381
532
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Coronation Street
Eastenders
Micheale Finding Peace
RTE News
Donrsquot Tell the Bride
Fair City
The Late Late
The Dark Knight
Emmerdale 69727374757778
9498
111
A feel-good sponsorship opportunity for any HKW brands or
indeed a broader adult audience has arisen on TV3 with a
new programme called lsquoBring Back Boscorsquo beginning in July
The long running comedy family lsquoThe Simpsonsrsquo are up for
sponsorship on SKY One
Eastenders
Desperate Housewives
Coronation Street
RTE 9 News
Donrsquot tell the Bride
Micheala Finding Peace
The Late Late
Fair city
Roomers
Dragons Den 123130133133
147150
168172
179186
RTE NewsDonrsquot Tell the Bride
Sponsorship Availability
Manchester United take on Chelsea in the Barclays
Premier League on Sunday at 7PM on Sky Sports 1
The millennium goals are investigated in What in the
World starting this Thursday on RTE1 at 11PM
Leinster face Glasgow in the Magners League this
Friday It can be viewed live on RTE2 at 7PM
Anne Cassin presents a documentary about Dublin in
Capital D on RTE1 on the 5th May at 7PM
Top TV Brands 11th - 18th April
TV News