Weekly Response 7Imagining the Audience: language, creativity and

communication in youth media productionDAVID BUCKINGHAM & ISSY HARVEY

A Public Voice for Youth: The Audience Problem in Digital Media and Civic Education

Peter Levin

Christopher Williams

Highlights/Key Points

OpportunityForms of mediaReality in media productionSocial NetworksFactors for youthSociety and media

OPPORTUNITY

“social outcomes are more likely to be just when participation is equitable.” (Levin pg.120)

“it could be argued that the globalization of the media industries has resulted in the dominance of two or three principal 'media languages” (Buckingham & Harvey pg.175)

STANDARD FORMS OF MEDIA

REALITY IN MEDIA PRODUCTION

“EVEN IF SOME KIDS ARE HIGHLY SUCCESSFUL, MOST WILL NOT DRAW A SIGNIFICANT OR APPROPRIATE OR RESPONSIVE

AUDIENCE.” (LEVIN P. 130)

SOCIAL NETWORKS

“IT IS NOT YET CLEAR THAT MYSPACE CAN SERVE THOSE FUNCTIONS.” (LEVIN pg.132)

 USING FACEBOOK. IS IT A POSITIVE TOOL FOR

TEACHING MEDIA LITERACY?

FACTORS FOR YOUTH

“Factors such as segregation and stratification are powerful determinants of how people use technology.” (Levin pg.133)

SOCIETY AND MEDIA

“Media languages are inescapably tied to social interests, and as such they are far from

neutral.” (Buckingham & Harvey pg.183)