J AZ

ZM

EN

BR

OW

N A

41

72

40

64

TARGET AUDIENCE- WOMEN 24-46

OBJECTIVES/GOALS

• Gain larger fan/consumer base

• Increase awareness of the Weight Watchers brand

• Promote healthy eating habits

GETTING INVOLVED!

MEDIA

Social Media

Contests

SEO/SEM PR

2013 HEALTHY EATING CONTEST!

BUDGET

• $24,000 for Google Ad Word 30 day campaign

• Free, but time consuming in-house social media marketing. (Approx. 12-14 weeks)

MEASUREMENT

• Google Analytics

• Facebook Insight

• Social Media Analytics

• Customers

SUMMARY

We want Weight Watchers to gain larger fan/consumer base, increase awareness of the Weight Watchers brand, and be able to promote healthy eating habits.

With the combined use of SEO/SEM, PR, and social media, these goals are attainable.

QUESTIONS

???