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Page 1: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting
Page 2: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting

WEIGHTLIFTING, A NOBLE SPORT

Page 3: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting

2

The SportWeightlifting has, and will always be, the lifting of barbells or dumbbells, with the goal of increasing one’s strength and/or muscle size.

Today, Weightlifting has taken additional “forms”. It goes beyond its traditional purpose and goal:

• It can be viewed as an Olympic Sport, consisting of 2 lifts: the Snatch and the Clean & Jerk. The goal is to lift more weight than competitors in the same weight class.

• It can be viewed as part of Strength Training: the lifting of weights in order to increase one’s physical strength, since more muscle and a lower body fat are byproducts of strength training.

• It can be viewed as a means to achieve the fashionable “body build”.

• It can be viewed as part of the training of athletes in pursuance of other sports.

• It can be viewed as part of the usual, daily work out program of the modern individual: lifting weights to help keep fi t, burn calories, and work out.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

31Despite the form and the reason that so-mebody lifts weights, Weightlifting will always be one of the oldest – and no-blest – sports. Weightlifting as a Sport is the main concern of the various Federa-tions set in place to promote and protect the sport, based on specifi c, strict rules and regulations.

The brief description of Weightlifting, also called “Olympic-style Weightli-fting”, or Olympic Weightlifting, is that of an athletic discipline, part of the modern Olympic program, in which the athlete attempts a maximum-weight sin-gle lift of a barbell loaded with weight plates.

The Sport is based on the same old principle of lifting the heaviest weights. The two competition lifts in order, are the Snatch and the Clean and Jerk. Each weightlifter receives three attempts in each, and the combined total of the highest two suc-cessful lifts determines the overall result within a bodyweight category. Properly executed, the snatch and the clean and jerk are both dynamic and explosive while ap-pearing graceful, especially when viewed from a recording at a slowed speed. In each weight division, lifters compete in both the snatch and clean and jerk. Prizes are usually given for the heaviest weights lifted in each and in the overall- the maximum lifts of both combined.

The order of the competition is up to the lifters - the competitor who chooses to at-tempt the lowest weight goes fi rst. If they are unsuccessful at that weight, they have the option of reattempting at that weight or trying a heavier weight after any other competitors have made attempts at the previous weight or any other intermediate weights. The barbell is loaded incrementally and progresses to a heavier weight throu-ghout the course of competition. Weights are set in 1 kilogram increments.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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When a tie occurs, the athle-te with the lower bodyweight is declared the winner. If two athletes lift the same total weight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst.

The sport is controlled by the International Weightlifting Federation (IWF). IWF was founded in 1905, with Buda-pest as its designated basis. The European Weightlifting Federation (EWF) is one of the International Weight-lifting Federation’s (IWF’s) components that unites all National European Federa-tions and governs the Sport in Europe.When taking about Weight-lifting, it is understood that is referred to its connotation as one of the oldest Olympic Sports.

When a tie occurs, the athlete with the

lower bodyweight is declared the

winner. If two athletes lift the

same total weight and have the

same bodyweight, the winner is the

athlete who lifted the total weight

fi rst.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

52In the sport of Weightlifting, competitions are organised for men and women. The athletes compete in specifi ed bodyweight categories and age groups.

The rules under which a weightlifter competes allow each Athlete to try 2 lifts of the weights with both hands. For each lift, the Athlete is allowed 3 attempts. The validity of the tries is determined by the way of execution, which must always follow a particular sequence of lifting: Through The Snatch and then The Clean & Jerk.

The fi rst part of the Sequence, The Snatch is when the barbell is centred horizontally on the com-petition platform. The athlete grips the barbell, palms downward, and, in a single movement pulls it from the platform to the full extent of both arms above the head, while either splitting or bending the legs. During this continuous movement upward, the barbell should remain close to the body and may slide along the thighs. No part of the body other than the feet may touch the platform during the execution of the Snatch. The lifted weight must be maintained in the fi nal motionless position, with both arms and legs fully extended and feet on the same line and parallel to the plane of the trunk and the barbell until a signal from the referee that the barbell can be replaced on the compe-tition platform.The second part of the Sequence, The Clean & Jerk, consist of two motions, The Clean being the fi rst and the Jerk being the second.

The Sport’s Logistics

2

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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At The Clean, the barbell is centred horizontally on the centre of the competition platform with the Athlete ta-king a start position behind the barbell. As in the The Snatch, the Athlete has to lift the barbell to the shoul-ders. The athlete may recover in his/her own time and must fi nish with the feet on the same line and parallel to the plane of the trunk and the barbell. After some time of motionlessness, the Athlete can proceed with The Jerk, where, with a dynamic bend, the legs and arms are extended simultaneously to move the barbell upward in one motion to the full extent of the arms, while either splitting or bending the legs.

The athlete returns his/her feet to the same line paral-lel to the plane of the trunk and the barbell with his/her arms and legs fully extended and awaits for the Referees’ signal to replace the barbell on the compe-tition platform. The Referees give the signal to lower the barbell as soon as the athlete becomes motion-less in all parts of the body.

The lifts are ruled by Permitted (allowed) and Incor-rect movements, which can be judged as Complete or Incomplete.At the European Competitions, the rules have a sli-ght differentiation from those followed at the Olym-pic Games. The two lifts are judged independently for the granting of two different awards. The total of the two determines the third award category.

Lifters rub their hands with the chalk to promote dryness and prevent the bar moving in their hands

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

7

The area where the Sport takes place is known as the Field Of Play (FOP), which contains the Competition platform and stage, the Tech-nical Offi cials’ and Competition Management table and the Warm-up area.The Sport utilises specifi c Equipment, and has a specifi c dress code, consisting of an overall, and specifi c shoe. The most important items are:

• Barbell The steel bar with larger-diameter rotating sleeves on either end, hol-ding rubber-coated discs of different weights.A men’s Olympic barbell weighs 20 kg (44 lbs) with a shaft diameter of 28mm and a length of 2200mm, whereas a women’s Olympic barbell weighs 15 kg (33 lbs) and has a shaft diameter of 25mm with a length of 2010mm. The distance between the sleeves, however, is the same for the men’s and the women’s bars at 1310mm. The grip texture of the bar is called the knurling, and is distributed dif-ferently between the men’s and women’s bars: the men’s has knurling in the centre but the women’s does not. The Olympic barbells used in competition are certifi ed by the IWF.

• The Bumper platesThe weight plates, typically referred to as “bumper plates” because of their rubber design, weigh between 0.5 kg and 25 kg. The bum-per plates are constructed out of rubber to allow the weights to be dropped from various heights - either after a successful lift or during an unsuccessful one. Olympic bumper plates conform to international standards for colouring. That is, 10 kg is green, 15 kg is yellow, 20 kg is blue, and 25 kg is red.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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• The Competition iron platesIn addition to the rubber bumpers, smaller competition iron plates can be used to add weight in small increments to the bar. The colour designations for these iron plates are as fol-lows: 1 kg is green, 1.5 kg is yellow, 2 kg is blue, 2.5 kg is red, 5 kg and 0.5 kg are white. It is useful to note the colour assignment of these iron plates is consistent with the heavier bumper plates (i.e. 1 kg and 10 kg are green, 1.5 kg and 15 kg are yellow, etc.).

• The CollarsThe Collars hold safety together the weights on the barbell. The Weight plates are secured to the bar using collars on each sleeve that weigh exactly 2.5 kg each.

• SingletLifters typically wear a one-piece, close-fi tting leotard often called a singlet. The wearing of a T-shirt underneath the sin-glet is optional.

• BeltA weightlifting belt of 120mm maximum width may also be worn to provide lower back support. Its vital importance clas-sifi es it as part of the equipment rather that the dress code.

... shoes worn by Olympic weightlifters is their most distinctive piece of equipment

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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• ChalkChalk is regularly used by Olympic lifters, generally prior to each attempt at a lift. Lifters rub their hands with the chalk to promote dryness and prevent the bar moving in their hands. In addition to the hands, chalk can be applied to the neck, usually above the collarbone, which is a key point of contact for the bar during a clean and jerk.

• TapeOlympic lifters frequently use tape to cover the areas of their bodies exposed to friction while completing Olympic lifts. Tape is most commonly found on the Olympic lifter’s thumb. A taped thumb not only lessens the risk of calluses, it reduces the pain associated with the hook grip.Olympic lifters also tape their wrists, preventing exaggerated and uncomfortable joint move-ment during lifts. For particularly heavy overhead lifts, a taped wrist enables the lifter to regula-te wrist extension and delimit the translation of the radius and ulna distal heads. However, while taped wrists can prevent wrist and forearm injuries in the short-term, excessive use can lead to weakened connective tissue in the area, increasing the risk of pain and injury.

• ShoesPerhaps the type of shoes worn by Olympic weightlifters is their most distinctive piece of equip-ment. Weightlifting shoes are typically designed with a raised heel of 0.5” to 1.5” and one or two metatarsal straps that tighten across the instep of the shoe. The raised heel helps the lifter maintain an upright torso while catching the bar and also allows for a deeper squat under the bar. The soles of the shoes are also quite rigid, helping to resist compression while under heavy loads. The shoes are designed for maximum stability while remaining fl exible in the “toebox”. This allows the lifter to come up on the toes and to catch the weight on the ball of the back foot during the “jerk” mo-vement of the lift.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

10 3The European Weightlifting Federation: The EWF

The European Weightlifting Federation (EWF) was founded in 1969, as the Europe-an guiding organization for Weightlifting, the body that governs and organizes the Eu-ropean Weightlifting Championships. The EWF is also the European governing body for Weightlifting as a modern and global-ly acknowledged Olympic sport. Part of its mission is the Sport Governance, Promotion and “Protection” of its image and reputation. It is composed by 49 National Federations and is governed by an executive Board of 13 members, 3 Committees and 4 Commissions, which adhere to the EWF’s Constitution and Regulations under Swiss law.

The EWF is a European, non-governmental non-profi t organisation, member of the Inter-national Weightlifting Federation (IWF).

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THE SPONSORSHIP BIBLE SPONSORSHIP

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The National Federations have their own National Committees that consist of high profi -le individuals that freely and voluntarily devote their energies and time to the promotion of the Sport in their Country, as per the EWF’s mission. They are accountable to the EWF and they are obliged to fulfi l their duties, always in accordance with the Governing Body’s regulations and decisions.

The mission of the EWF is to monitor and safeguard the highest standards, so as to ensure that the legacy and excellence of the sport is experienced and enjoyed around Europe.

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The EWF consists of 49 National Federations. Their mission is to relay the EWF’s Message to their respective countries and assist towards the promotion, protection and supervision of the Sport in their territory, always as per the EWF’s Guidelines and directions.

They are governed by their own National Committees which are accountable to the EWF’s Board.

The National Federations (NF)

44

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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ALBANIAFM

ARMENIAFM

AUSTRIAFM

AZERBAIJANFM

BELARUSFM

BELGIUMFM

BOSNIA &HERZEGOVINAFM

BULGARIAFM

CROATIAFM

CYPRUSFM

CZECH REPUBLICFM

DENMARKFM

ESTONIAFM

FINLANDFM

FRANCEFM

GEORGIAFM

GERMANYFM

GREAT BRITAINFM

GREECEFM

HUNGARYFM

ICELANDFM

IRELANDFM

ISRAELFM

ITALYFM

KOSOVOFM

LATVIAFM

LITHUANIAFM

LUXEMBOURGFM

MALTAFM

MOLDOVAFM

MONACOFM

NETHERLANDSFM

NORWAYFM

POLANDFM

PORTUGALTS

ROMANIAFM

RUSSIAFM

SAN MARINOFM

SCOTLANDAM

SERBIAFM

SLOVAKIAFM

SLOVENIAFM

SPAINFM

SWEDENFM SWITZERLAND

FM

TURKEYFM

UKRAINEFM

WALESAM

Table 1/National

Federations

The National Federations are:

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

145145145The Main Events of the EWF

The EWF, through the National Fe-derations organises 4 Main Event / Categories every year (table 2).The Events have a different venue every year. They are the responsi-bility of the National Federation of the Country where the Event is held and which is assigned to organize the Event. The National Federation that is re-sponsible can organize it by itself or can appoint an Organiser, the

responsibility for whom lies on the National Federation. All actions and decisions of the National Federa-tion regarding the organizing of the Event needs to be approved by the EWF.

The Events are fi nanced by the NF through own funds and sponsors. The National Federation can fi nd local sponsors, always after having them approved by the EWF.

The EWF organises the Pan-European competitions in collabora-tion with the National Federations, based on the Standards and Requirements set by the IWF, and in a manner that ensures exci-ting and evenly-matched tournaments that can appeal to sport fans both locally and throughout Europe, as well as fans that turn to media to follow the sport. Through these events, commercial partners and sponsors that have an alliance with the Sport, either due to the nature of their busi-ness; or the common values of the Brand / Organisation with these of the Sport; and can become supporters of the effort are attracted to link their name to the sport, helping thus towards the further sport awareness strengthening and the constant athlete number growth. In return, they add value to their Brand / Organisation, by strengthening their image and their Brand awareness through the association with the Sport and its connotations.

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THE SPONSORSHIP BIBLE INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT

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The EWF’s aim is to ensure excellence in all aspects of the sport by setting and preserving the highest standards that will maintain and grow Weightlifting as one of the world’s premier sports and entertain-ment properties.

EUROPEAN SENIOR

CHAMPIONSHIP(MEN / WOMEN)

EUROPEAN JUNIORS AND

UNDER 23 CHAMPIONSHIP (MEN / WOMEN)

OTHER EUROPEAN

COMPETITIONS CHAMPIONSHIP

(based on various categorisations)

EUROPEAN YOUTH BOYS

& GIRLS CHAMPIONSHIP

Table 2/The 4 main European Weightlifting Events

under the auspices of the EWF

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1SPONSORSHIP

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THE SPONSORSHIP BIBLE SPONSORSHIP

171The Notion of Sponsorship

The high Image and Public perception of the Olympic Sport of Weightlifting defi nes the Sport as an attractive proposition for a Brand to link itself to it, deriving thus ad-ded value and leverage from the Sport’s acknowledged extrinsic values and identity. This connection can be achieved with the association of the Brand with the Sport through a sponsorship relationship. As part of the Brand’s CSR; or as an extension of its “business interest”, due to proximity to the Sport values, characteristics, values or nature, a Brand can support the Sport fi nancially and otherwise, by acquiring one of the Sponsorship packages that address the EWF for the promotion of Sport or Natio-nal Federation as the Organisers of the Sport’s Main Events.

Through these packages, the Sponsoring Brand can safeguard not only the enhance-ment of its Image through association, but also can strengthen the awareness levels that it enjoys, can enhance further its Image and can project even more its Brand Cul-ture.

The Benefi ts given by the EWF to such sponsors is, in essence, the delivery of com-mercial and sponsorship rights for the sport and/or for the Events. Sport Sponsorship Packages are more the preference of International Brands that seek Pan-European Exposure. Event Sponsorship Packages are more often chosen by National Corpora-tions and Brands, or the National Branch of an International Corporation which seeks publicity and exposure to the specifi c country where the Event takes place. Regard-less of the chosen package or the sponsored-end, the sponsor’s nature of Business should not clash.

Details on the various Sponsorship options appear in the pages that follow.

SPONSORSHIP

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THE SPONSORSHIP BIBLE SPONSORSHIP

182The SponsorshipPackages

The sport

EWF

SPONSORING

The Sponsorship Packages of the category for a specifi c time duration; or for a specifi c activity or EWF’s action

• EWF Gold Sponsor (1)• EWF Silver Sponsor (1-3)• EWF Bronze Sponsor (5-6)2 The sport

EWF

SPORT

EWF

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THE SPONSORSHIP BIBLE SPONSORSHIP

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The Sponsorship Packages of this category have to do with a specifi c Event and the time / Venue during which the Event takes place. In certain cases, the sponsor may come to an agreement with the National Federation / Organiser to become an institutional National Sponsor of the National Federation. In such cases, the package and agreement is “custom-made” or made to measure, in collaboration with the National Federation, and with the agreement of the EWF

• Offi cial Event Partner (1)• Offi cial Event Sponsor (1-3)• Offi cial Event Supporter (Numerous)• Offi cial Event Supplier (Numerous)

EVENTS

SPONSORING

NATIONAL FEDERATIONS

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THE SPONSORSHIP BIBLE SPONSORSHIP

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A. Sponsoring the Sport, by Sponsorship the EWF

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THE SPONSORSHIP BIBLE SPONSORSHIP

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This kind of Sponsorship Packages is for a specifi c time duration; or for a specifi c activity or EWF’s action.

Potential Sponsors are Brands that have similar attributes and Va-lues as the Sport; are linked to the sport due to their nature of business; their CSR is related to the Sport; and its positioning, or their nature of Business, or their Commitment is to support any sport that has an Olympic status.

Depending on the intended level of investment and the pursued level of connection to the Sport, one of the three packages pre-sented hereunder can be chosen. Except from the 1st Package, the other 2 can have more than one Sponsor, always without any clashing or competitive angles.

If, for any reason, an interested Brand proposes a different kind of Sponsorship opportunity (i.e. Creation of an Event, a seminar, a “do” related to the sport; a publication; etc), the EWF can ne-gotiate and develop a specifi c package for the particular need.

The strongest Sponsorship Package is the “Gold” which establi-shes a Brand as an…. Extension of the Sport Identity through the establishment of a Composite Logo. A composite Logo is the placement of the Sponsor’s logo next to the logo of the Sport Brand or the Event. Identifi cation information, in a predefi ned manner, based on a graphic defi nition.

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• The main and strongest Sponsorship package

• Only 1 Sponsor in this particular category

• Of a 2-year duration, with the existing sponsor to have the first renewal option

• Enjoys the following Sponsorship Benefits:

- Use of a Composite Logo, where the sponsor’s logo is linked with the logo of the EWF, as per the graphic Guidelines that are part of the Branding & Communication Manual, an integral part of the Sponsorship Bible.

- Appearance of the Composite logo on the EWF’s letterhead, as per the guidelines of the Branding & Communication Manual.

- Write up and circulation of a Press Release (PR) by the EWF, dedicated to the Sponsorship Agreement, the Sponsor, and promotional information on its nature of business, etc.

- Physical presence of a sponsor representative at the year-opening Press Conference, with the representative seated at the H/T. Opportunity to extend a 3’ welcome to the Press, if sponsor requires to do so.

- Branding at the various activities / happenings with the logo of the Sponsor.

(EWF)GoldSponsor

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THE SPONSORSHIP BIBLE SPONSORSHIP

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- Invitation to all yearly events. - Sponsor’s advert on the outside back cover of the EWF

magazine. - Reference of the sponsor in 50% of the press releases that are

circulated on a yearly basis. - Appearance of the sponsor’s logo on the home page of the

EWF’s site and on Facebook. - Appearance of the Sponsor’s logo under the Sponsorship

Package title in all Printed Press ads, Press Releases and Press Announcements and on the pack shots of the TV ads.

- Sponsor’s logo appearing on the app. - App notifications for 2 major sponsor happenings

(ie launches, awards, etc) and for 3 Sponsor related news (Total yearly notifications: 5).

- Sponsor’s advert on all Event Official Competition Programs (1 F/P, F/C ad).

- Sponsor’s advert on the inside back cover of the magazines for the Events (if any).

- Venue Signage Exposure through the appearance of the Composite Logo or the Brand Logo on Outdoor Signage.

- Opportunity for POS Displays or Commercial Displays during all Events.

- Opportunity to take photos with the Athletes and Photo Usage Rights.

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(EWF)GoldSponsor

- Appearance of the Sponsor’s Logo in the homepage of the Event’s site and on Facebook.

- At the Events’ Press Conference(s): Presence of a representative at the H/T, at the left-hand side of the president of the EWF.

- Invitation to all activities during the Events. - Free entrance to all competitions (12 tickets). - VIP tickets to all competitions (6 tickets). - Invitation to the Gala dinner and to be seated at the VIP table

(for 2 people). - Awarding of the 1st Award to one of the athlete’s categories. - Composite Logo and Brand Logos at the stadium,

at predefined areas. - Sponsor Logo at various designated areas at the stadium

(i.e. VIP area, training area, Press area, etc). - Appearance of Composite Logo at the Event Press Kits. - Composite Logo at all Events’ Commemorative Dossier.

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* Value for the Sponsori. Presence in the Advertising Campaigns in various media,

whenever the EWF engages in a Campaign of this nature.ii. Appearance / Mention of the Sponsor and the Sponsor’s

Logo whenever the EWF is on TV.iii. Appearance of the Sponsor’s Logo at all competitions,

physically and televised.iv. Brand Image strengthening and further awareness generation

through association.v. A prestigious relationship with spill-off extrinsic value benefits

for the sponsor. This is strengthened through the Composite Logo.

vi. The intensity of the presence of the Composite Logo will create an immediate high Sponsor Brand awareness and recall connection between the sponsoring Brand and the Sport.

vii. The Brand comes indirectly into the consumer’s daily life, through the EWF’s channels of communications (Site, App, FB).

viii. Presence of the Logo on material that is kept, either as memorabilia or reference (i.e. material that has to do with Events such as Programs, etc; the Event Commemorative Dossiers; etc).

Sponsorship Package Cost: 100.000 per year of sponsorship

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NOTEA Composite Logo is the placement of the sponsor’s logo next to the logo of the Sport Brand or the Event. Identification information, in a predefined manner; based on a graphic definition

• The Second strongest Sponsorship Package

• More than 1 Sponsor in the particular Category (maximum 3)

• Of a 2-year duration, with the existing sponsors to have the first renewal option

• Enjoys the following Sponsorship Benefits:

- Write up and circulation of a Press Release (PR) by the EWF, dedicated to the Sponsorship Agreement and details on the Sponsor (i.e.nature of business, etc).

- Invitation to all EWF Press Conferences. - Branding at the various Events / happenings with the logo of the sponsor

(and others). - Invitation to all EWF Events / happenings. - 1 Free Advert in the EWF Magazine

(F/C, F/P ad, in the first 6 pages of the mag). - Reference of the sponsor in 10% of the Press Releases that are circulated

on a yearly basis. - Appearance of the Sponsor’s logo in the home page of the EWF’s site

and on Facebook. - Appearance of the Sponsor’s logo under the Sponsorship Package title

in all Printed Press ads, Press Releases (when the EWF engages in a PP Campaign) and Press Announcements.

- Sponsor’s logo appearing on the App. - App notification for 2 major sponsor happenings yearly. - Opportunity for POS Displays or Commercial displays during all Events.

(EWF)SilverSponsor

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THE SPONSORSHIP BIBLE SPONSORSHIP

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- Opportunity to take photos with the athletes and photo usage rights. - Invitation to all activities during the Events. - Free entrance to all competitions (8 tickets). - VIP tickets to all competitions (4 tickets). - Invitation to the Gala Dinner (for 2 people). - Awarding of the 2nd award to one of the athlete’s categories. - Mention (Logo Placement) in all Events’ Press Kits. - Mention (Logo Placement) in all Events’ Commemorative Dossiers.

* Value for the Sponsor

i. Presence at the Advertising Campaigns in various PP media, whenever the EWF engages in a Campaign of this nature.

ii. Appearance of the Sponsors Logo when a competition takes place, creating thus opportunities-to-see, either physically or when televised.

iii. Brand Image strengthening and further awareness generation through association.

iv. The Brand comes indirectly into the consumer’s daily life, through the EWF’s channels of communications (Site, App, FB).

v. Presence of the Logo on material that is kept, either as memorabilia or reference (i.e. material that has to do with Events such as Programs, etc, the Event Commemorative Dossiers, etc).

Sponsorship Package Cost: €50.000 per year of Sponsorship

Page 29: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting

THE SPONSORSHIP BIBLE SPONSORSHIP

28

• Sponsorship in the form of a barter deal (provision of equipment or advertising time, etc) or in the traditional form of yearly financial support

• Of a 2-year duration, with the existing Sponsors to have the first renewal option

• More than 1 Sponsor in the particular category (maximum 5 to 6)

• Enjoys the following Sponsorship Benefits

- Write up and distribution of a Press Release on the Sponsorship. - Appearance of the Sponsor’s logo at all EWF activities related

to the offering. - Invitation to all EWF events. - 1 Free page for advertising in the EWF magazine

(F/P, F/C ad in the first 12 pages of the magazine). - Reference to 1 Press Release of the EWF. - Reference on the Site and Facebook of the EWF. - Appearance of Logo in Printed Press Campaigns run by the EWF

(when it takes place), on the Press Releases and Press Announcements. - 1 App Notification related to the offering. - Opportunity for POS Displays or Commercial display during all Events. - VIP tickets to all Competitions (2 tickets). - Free entrance to all Competitions (4 tickets). - Invitation to the EWF Gala Dinner (for 2 people). - Mention (Logo Placement) in all Events’ Press Kits. - Mention (logo placement) in all Events’ Commemorative Dossiers.

(EWF)BronzeSponsor

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THE SPONSORSHIP BIBLE SPONSORSHIP

29

* Value for the Sponsor

i. Presence in the Advertising Campaigns whenever the EWF engages in a Campaign of this nature.

ii. Appearance of the Sponsors Logo when a competition takes place.iii. Brand Image strengthening and further awareness generation

through association.iv. The Brand comes indirectly into the consumer’s daily life, through the

EWF’s channels of communications (Site, App, FB).v. Presence of the Logo on material that is kept, either as memorabilia or

reference (i.e. material that has to do with Events such as Programs, etc, the Event Commemorative Dossiers, etc).

Sponsorship Package Cost: €25.000 per year of Sponsorship

Page 31: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting

THE SPONSORSHIP BIBLE SPONSORSHIP

30

Sponsorship packages offeringsPACKAGE Nos Compo-

siteLogo(CL)

CL on L/H

EWF dedicated

PR

EWF PC

Brandingof EWF

Activities

EWF Events Invit

EWF Mag Ads

EWF PR Ref

EWF Site /

FB

EWF Adv

Camp

App (Logo)

App (Notific)

Event Programs

Event Mag

Event Venue

Signage

Event POS / Comm

Displays

Event POS / Comm Displays

Athletes’ Photos

Event Site /

FB

CL on Event L/H

Event PC

Event Activit Invit

Compt Free

Tickets

VIP Tickets

Event Gala

Dinner

Awarding Awards

Stadium CL

Event Adv.

Camp.

Event Area Bran-ding

EWF Press

Kit

Event Oral

“Thank you”

EventPR

EventTickets

Event comm. Dossier

EWFGOLD

SPONSOR

1 ✓ ✓ ✓ ✓ (HT)

✓ ✓ ✓ (Out/ BC)

✓ (50%)

✓ ✓ ✓(CL) ✓ (5) ✓ (FP/FC) ✓(Ins – B/C)

✓(CL) ✓ ✓ ✓ ✓ ✓(HT)

✓ ✓(12)

✓(6)

✓(VIP

table)

✓(1st award)

✓ ✓(CL)

✓ ✓

SILVER SPONSOR

≥ 3 ✓ ✓ ✓ ✓(1p)

✓(10%)

✓ ✓(PP)

✓ ✓(2)

✓ ✓ ✓ ✓ ✓(8)

✓(4)

✓(2)

✓(2nd award)

✓ ✓

BRONZE SPONSOR

≥ 6 ✓ ✓(related to

the offering)

✓Gala din

✓(1p)

✓(1)

✓ ✓(PP)

✓(1)

✓ ✓ ✓(4)

✓(2)

✓(2)

✓ ✓

EVENT OFFICIAL

EVENT PARTNER

1 ✓ ✓ ✓(Thank you)

✓ ✓ ✓(1)

✓(1p)

✓(Out – B/C)

✓(CL) ✓ ✓ ✓ ✓ ✓ ✓(HT)

✓ ✓(12)

✓(4)

✓(VIP

table-2)

✓(1st award)

✓ ✓ ✓(CL)

✓(1 le-aflet)

✓ ✓(50%)

✓ ✓

OFFICIAL EVENT

SPONSOR

≥ 3 ✓(Thank you)

✓ ✓(1)

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓(8)

✓(4)

✓(2)

✓(2nd award)

✓(PP)

✓ ✓ ✓ ✓(10%)

OFFICIAL EVENT

SUPPORTER

Unli-mited

✓(Thank you)

✓(1)

✓ ✓ ✓ ✓ ✓ ✓ ✓(4)

✓(2)

✓(2)

✓(3rd award)

✓(PP)

✓(sponsor activity)

✓ ✓ ✓(1)

OFFICIAL EVENT

SUPPLIERUnli-mited

✓(Thank you)

✓ ✓ ✓ ✓ ✓ ✓(4)

✓(2)

✓ ✓ ✓(1)

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THE SPONSORSHIP BIBLE SPONSORSHIP

31

PACKAGE Nos Compo-site

Logo(CL)

CL on L/H

EWF dedicated

PR

EWF PC

Brandingof EWF

Activities

EWF Events Invit

EWF Mag Ads

EWF PR Ref

EWF Site /

FB

EWF Adv

Camp

App (Logo)

App (Notific)

Event Programs

Event Mag

Event Venue

Signage

Event POS / Comm

Displays

Event POS / Comm Displays

Athletes’ Photos

Event Site /

FB

CL on Event L/H

Event PC

Event Activit Invit

Compt Free

Tickets

VIP Tickets

Event Gala

Dinner

Awarding Awards

Stadium CL

Event Adv.

Camp.

Event Area Bran-ding

EWF Press

Kit

Event Oral

“Thank you”

EventPR

EventTickets

Event comm. Dossier

EWFGOLD

SPONSOR

1 ✓ ✓ ✓ ✓ (HT)

✓ ✓ ✓ (Out/ BC)

✓ (50%)

✓ ✓ ✓(CL) ✓ (5) ✓ (FP/FC) ✓(Ins – B/C)

✓(CL) ✓ ✓ ✓ ✓ ✓(HT)

✓ ✓(12)

✓(6)

✓(VIP

table)

✓(1st award)

✓ ✓(CL)

✓ ✓

SILVER SPONSOR

≥ 3 ✓ ✓ ✓ ✓(1p)

✓(10%)

✓ ✓(PP)

✓ ✓(2)

✓ ✓ ✓ ✓ ✓(8)

✓(4)

✓(2)

✓(2nd award)

✓ ✓

BRONZE SPONSOR

≥ 6 ✓ ✓(related to

the offering)

✓Gala din

✓(1p)

✓(1)

✓ ✓(PP)

✓(1)

✓ ✓ ✓(4)

✓(2)

✓(2)

✓ ✓

EVENT OFFICIAL

EVENT PARTNER

1 ✓ ✓ ✓(Thank you)

✓ ✓ ✓(1)

✓(1p)

✓(Out – B/C)

✓(CL) ✓ ✓ ✓ ✓ ✓ ✓(HT)

✓ ✓(12)

✓(4)

✓(VIP

table-2)

✓(1st award)

✓ ✓ ✓(CL)

✓(1 le-aflet)

✓ ✓(50%)

✓ ✓

OFFICIAL EVENT

SPONSOR

≥ 3 ✓(Thank you)

✓ ✓(1)

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓(8)

✓(4)

✓(2)

✓(2nd award)

✓(PP)

✓ ✓ ✓ ✓(10%)

OFFICIAL EVENT

SUPPORTER

Unli-mited

✓(Thank you)

✓(1)

✓ ✓ ✓ ✓ ✓ ✓ ✓(4)

✓(2)

✓(2)

✓(3rd award)

✓(PP)

✓(sponsor activity)

✓ ✓ ✓(1)

OFFICIAL EVENT

SUPPLIERUnli-mited

✓(Thank you)

✓ ✓ ✓ ✓ ✓ ✓(4)

✓(2)

✓ ✓ ✓(1)

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Page 34: WEIGHTLIFTING, A NOBLE SPORTweight and have the same bodyweight, the winner is the athlete who lifted the total weight fi rst. The sport is controlled by the International Weightlifting