Welcome!Marketing Webinar

Why we need to Why we need to market our campsmarket our camps

Scouting’s Journey to Excellence Facts

Boy Scout and Cub Scout Camping is 12 percent of a council’s JTE Score.

Camp attendance will affect Cub Scout and Boy Scout Advancement score. Scouts that camp are more satisfied with the program. Higher satisfaction will positively impact “The Voice of the Scout” score.

Higher camp attendance will result in additional revenue for the council.

We know, through research, that summer camp positively impacts youth retention, market share and total traditional membership.

Scouting’s Journey to Excellence Facts

(continued)

Scouting’s Journey to Excellence

#1 Fiscal Management

#4 Market Share

#5 Traditional Membership Growth

#6 Youth Retention

Scouting’s Journey to Excellence

#7 Cub Scout Advancement

#8 Boy Scout Advancement

#9 Cub Scout Camping

#10 Boy Scout Camping

#15 Voice of the Scout

1. It is our method of education.

2. It impacts 50% of a Council’s JTE score.

3. It helps a Scout with his advancement

program.

Why Should We Promote Camping?

Your Council’s Summer Camp program has the single greatest affect on success, as defined by the Journey to Excellence on your Units, Districts and Council!

“Marketing” is NOT ONLY Advertising!

It is telling our storyIt is telling our story

Our Market

Our Market

Camp Staff

Leaders

Executive Board Local Community

Parents

CampersVendors

Alumni

WHO MAKES THE DECISION?

WHO MAKES THE DECISION?

Scouts

Leaders Parents

SUMMER CAMP RESEARCH STUDY – KEY FINDINGS –

1. Camp facilities do not need to be new, but - must be well-maintained.

2. A well-trained, highly motivated, service-oriented staff is a must.

3. Maintain an equal balance between individual and troop program.

SUMMER CAMP RESEARCH STUDY – KEY FINDINGS –

4. Food service must provide Scouts with basic food needs.

5. Use counselor in training programs.

6. You must have new, more challenging activities for older Scouts.

7. Create a family environment in camp.

8. Camp must be profitable.

E-Mail Direct Mail

YouTube Fliers

Facebook Inserts in

Handbooks

Twitter Video at Troop

meeting

Methods of Promotion

DVD’s Point of Sales Displays

Printed Materials E-Mail

Patches Direct Mail

Newspaper Articles Viral Marketing

Methods of Promotion

Roundtable

Scout Show

Troop and Pack Meetings

Training Courses

Council Website

Your Summer Camp

Troops that attended camp in the past

Promotion Opportunities

Camp Director

Camp Staff Members

District Camping Committee Members

Commissioners

Other Unit Leaders

Who can promote

Camp Alumni

Other Scouts

Past Camp Staff Members

Order of the Arrow Members

Satisfied Parents

Who can promote

Quality customer service by camp staff

Staff and unit relationships

Keeping ideas fresh

Word of mouth

Price break for returning units

Methods of Promotion

Market units currently attending

Know who your best prospects are

Develop a prospect list and prioritize it

Offer scholarships

Create an atmosphere of “I want more”

Marketing Ideas

Make a plan

Follow the plan – and back date everything

Review the plan

Tweak the plan if needed

Nothing should be sacred

Keep it positive and have fun

Bottom Line

No reason to have to start from scratch

Share your accomplishments in

Myscouting.org in the Best Practices area

Share what you do

Marketing is a never ending job

Marketing is everything we do

Keep it positive

Make everyone want to have fun at your camp

Questions…

Resources:

Marketing Toolbox:www.scouting.org/marketing

Marketing Hotline:972-580-2239

Thank You!