Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Welcome

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Agenda

The Consumer IC market

Xilinx in Consumer Electronics

The CE Designer’s Challenge

The Xilinx Solution

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Consumer IC Market

2006-2012 Total IC Market by System Type ($B)

System Type ’06 ’07 ’08 ’09F ’10F ’11F ’12F’06-’12

CAGR

’09-’12

CAGR

Computer 105.0 101.4 93.4 76.0 86.4 98.5 112.8 1% 14%

Communications 52.5 56.5 55.4 52.6 61.1 72.1 87.0 9% 18%

Consumer 38.5 45.9 40.9 32.9 37.4 43.2 51.1 5% 16%

Automotive 13.4 15.1 14.0 9.5 10.7 12.2 14.3 1% 14%

Industrial 13.8 14.0 14.7 11.1 11.9 13.0 14.3 1% 9%

Gov / Military 1.2 1.2 1.1 1.0 1.1 1.2 1.3 2% 11%

Total 224.4 234.2 219.4 183.0 208.5 240.2 280.8 4% 15%

Source: IC Insights

Consumer IC Market

Third largest IC market segment $51.1B

Second fastest growing segment 16% CAGR

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

2 2 % 2 0 % 18 %

11% 13 %9 %

4 3 % 3 9 %3 9 %

2 4 % 2 8 %3 4 %

0%

20%

40%

60%

80%

100%

'06 ($ 38.5B) '08 ($ 40.9B) '12F ($ 51.1B)

Analog MOS Micro Logic/ MPR MOS Memory

Consumer IC Market

Logic is largest category

within Consumer IC market

83% of Consumer ICs

consumed in APAC and Japan

Consumer IC Market by Product Type

Year

Ma

rke

tsh

are

Source: IC Insights

11% 12 % 11%

10 % 8 % 5 %

2 9 % 3 2 %

2 5 %

5 0 % 4 7 %5 8 %

0%

20%

40%

60%

80%

100%

'06 ($ 38.5B) '08 ($ 40.9B) '12F ($ 51.1B)

Americas Europe Japan Asia-Pac

Consumer IC Usage by Region

Year

Ma

rke

tsh

are

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Consumer IC Market

2008 - 2013 CAGR is 8.3% overall

DTV is the fastest growing application with a CAGR of 15%

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2008 2009 2010 2011 2012 2013

DTV STB DSC/DVC MFP

Units (000s) per iSuppli Application Market Forecast Tool – Q3’09 edition.

Unit Forecast by Application Type

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Leading FPGA supplier to Consumer Electronics (CE)

companies for over 10 years

– Over 30 million units per year

– Consumer is Xilinx’s highest volume segment

– New silicon families (Spartan-6 and Virtex-6) and next generation IP

(DisplayPort, V-by-One®HS) available in 2010

Xilinx FPGAs in production with OEMs in all major CE

applications

– Digital HDTVs

– Set-Top Boxes (STBs)

– Multi-function Printers (MFPs)

– Digital Camera and Camcorders

– Portable Applications (Smart Phones, PMPs, PNDs, etc.)

Xilinx in Consumer Electronics

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Xilinx in Consumer Electronics

Xilinx’s Focused Applications in Consumer

LCD AND PDP Greater than 32”

IPTV, Satellite Terrestrial and CATV

dSLR HD Camcorders

Office-class Greater than $1,500 end ASP

Smart Phones, PNDs PMP/MP3s and DPFs

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Xilinx in Consumer ElectronicsSpartan-6 FPGAs in Digital Displays

Advanced Spartan-6 FPGA features can be used as a cost-effective ASIC

alternative for rapid display development with image enhancement

– Dynamic gamma correction

– Motion adaptive temporal noise correction

– Dynamic range compression

– Timing controller

– Frame rate conversion (FRC)

Key features

– 1050 MHz clocking (CMTs)

– Low power transceivers

– Low power 1.0V (-1L) core option

– Efficient DSP48A1 slices

– Embedded memory controller

– Block RAM

– Enhanced configuration and bitstream protection

– Integrated wizards for ease-of-use

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Xilinx in Consumer ElectronicsSpartan-6 FPGAs in Set Top Boxes

Advanced Spartan-6 FPGA features can be used for easy adoption

of emerging protocols and standards

– Forward error correction

– I/O expansion

– Smartcard interfacing

– Memory and peripheral controller functions

– Power management

– MPEG decoding

– Custom onscreen overlays

Key features

– Low power transceivers

– Efficient DSP48A1 slices

– Embedded memory controller

– Block RAM

– Enhanced configuration and bitstream protection

– Integrated wizards for ease-of-use

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Xilinx in Consumer ElectronicsSpartan-6 FPGAs in Digital Cameras and Camcorders

Spartan-6 FPGA features can be used in advanced algorithms and

processing for feature differentiation

– Image enhancement

– Auto focus

– Auto exposure

– White balancing

– Image processing

– Lens module control

Key features

– Low power transceivers

– Low power 1.0V (-1L) core option

– Efficient DSP48A1 slices

– Embedded memory controller

– Block RAM

– Enhanced configuration and bitstream protection

– Integrated wizards for ease-of-use

– Low cost packaging

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Xilinx in Consumer ElectronicsSpartan-6 FPGAs in Multi-function Printers

Advanced Spartan-6 FPGA features can provide a scalable

single-chip implementation

– Reducing BOM costs

– Increasing interconnect capabilities

– Integrating printer board functions including:

• Main controller, printer and scanner engines,

image processing and mechanical control

Key lead features

– 1050 MHz clocking (CMTs)

– Low power transceivers

– Low power 1.0V (-1L) core option

– Efficient DSP48A1 slices

– Embedded memory controller

– Block RAM

– Enhanced configuration and bitstream protection

– Integrated wizards for ease-of-use

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Xilinx in Consumer ElectronicsCoolRunner-II CPLDs in Portable Handheld

Advanced CoolRunner-II CPLD features are used as ultra-low power

solution for easy integration of features and standards into next-

generation applications for significant time-to-market advantage:

– Smartphone

– Mobile internet devices (MIDs)

– Personal navigation devices (PNDs)

– Digital photo frames

– Personal media players (PMPs)

– Portable gaming consoles

Key features

– DataGATE (power reduction)

– I/O banking

– Advanced security

– Ultra-low power logic

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

Xilinx in Consumer Electronics

Xilinx Enables Differentiation in Video

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

The CE Designer’s Challenge

Xilinx Confidential – Internal • Unpublished Work © Copyright 2009 Xilinx

The Xilinx Solution

Low Cost Design

Efficient 45nm six-LUT design

Multiple cost efficient

integrated blocks

Optimized selection of I/O

standards

Low cost wire-bond packaging

Eco-Design

Lower power (1.0V) core

operation

Multiple power efficient

integrated blocks (PCI

Express, DSP48A1, memory

controller, transceivers…)

Power focused compile option

Optimized power savings

modes (suspend, hibernate)

ROHS compliance

Differentiate

Software wizards for design

guidance (memory, DSP,

clocking, transceivers…)

System level hard blocks (PCI

Express, transceivers, block

RAM, memory controller…)

Rich Targeted Design

Platform IP and kits

Tool suite for fast, flexible

design, timing closure and

debugging

Increased Bandwidth

Up to eight 3.125Gbps

transceivers

Up to 1.05 Gbps LVDS

Up to 180 250MHz

DSP48A1 slices

Up to 800Mbps DDR3 support

(12.8Gbps max bandwidth)

Natively support DisplayPort

1.1a and V-by-One HS

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Base IP – Ethernet, USB, etc

Tools - ISE Design Suite Logic Edition

Spartan-6 FPGAs and base boards

Video IP – Image Processing, OSD, Scaler, etc

System IP – Embedded, DSP, Connectivity

Tools - Embedded and DSP design tools

Consumer IP – DisplayPort, V-by-One HS, Consumer

Video Kit, Consumer Reference Designs

Base Platform

Domain-Specific

Market-Specific

Application

The Xilinx SolutionTargeted Design Platforms: Enabling You to Do More, Faster…

Focus on differentiation and innovation

instead of design infrastructure to

shrink system development time!

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The Xilinx SolutionSpartan-6 FPGA Consumer Video Kit (CVK)

Perfect complex algorithms and integrate industry standard

high speed interfaces

Developed in collaboration with Tokyo Electron Device, Ltd.

– Spartan-6 LX150T base board w/ FMCs

• 1.05 Gbps LVDS

• DisplayPort 1.1a (Tx/Rx)

• V-by-One® HS

• HDMI 1.3

– Device Locked ISE Design Suite

– Cables and documentation

– Validated reference designs

– Evaluation versions of:

• DisplayPort LogiCORE IP Core

• V-by-One HS IP Core

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The Xilinx SolutionVideo Enhancements (Planned)

A complete video enhancement reference design

– Developed by a leading DTV OEM

– FPGA-based reference design already shipping in high volume

– Quality enhancement algorithms addressing:

• Color

• Contrast

• Sharpness

• Skin Tone

– Manufacturing kit that includes:

• BOM and Gerbers to reproduce PCB

• FPGA bitstream

• Low-cost Spartan FPGAs

• User guide, Xilinx support and

• UI to customize settings

Display

CVE

Tuner Board

UI to Customize Settings

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LGP

LGP

LGP

The Xilinx SolutionLED Backlight Unit (Planned)

– LED BLU full matrix (Direct Type) released by a leading DTV OEM

using Spartan for dynamic backlight control

– FPGA dynamically controls 64 independent zones (8 x 8 grid of LEDs)

– Transition zones (light to dark regions) algorithmically controlled at the

pixel level

– Developing a licensable IP core to enable Direct LED BLU designs

CCFL

LED

Direct-Type

Edge-Type

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Interfaces

HDMI 1.3, 1.4 (natively supported

in FPGA)

Future versions of:

– DisplayPort (v2.0, eDP)

– V-by-One HS

DiiVA

USB 3.0

Features

Next generation of LED BLUs

– FRC: 120, 240Hz and beyond

3DTV: Specialized Algorithms

Content Protection IP: HDCP,

DPCP

Wireless HD

Ethernet AVB

Muliti-standard tuner IP for STB

2 – 2.5D 3D Graphics Engine

The Xilinx SolutionLooking Ahead…

Xilinx Enables Differentiation in Video