welcome africa - vaastuyogam.com · i began my business career from our retail stores and then...
TRANSCRIPT
u Volume 33 u Pages 12 u May 2011 Published simultaneously from India and Africa
2 Mr Mayur Shah- International Footprint
8- Vaastu & Homes Mrs Riddhi Shukla
11Cisco Systems
NEWSLETTER | INDIA
Welcome Africa !
Welcome to the June 2011 issue of Vaastuyogam.
June 2011 will be an important milestone in the
history of Vaastuyogam. From this month onwards
Vaastuyogam will be published simultaneously in
India and Africa.
Vaastuyogam has had a very large block of regular,
interested readers in Africa. Right from the inception
of this magazine, there has been a consistent request
from several quarters there for an edition that should
be published in Africa along with the one in India.
Vaastuyogam bridges the divide between modernity
and tradition, between science and custom, between
the Twenty first Century and Vedic India.
Happy reading!
ARCHITECT’S VOICE
Architect Karan Grover has been nominated a
“social entrepreneur” as a Fellow of the Ashoka
Foundation, Washington. Winner of all the
Indian Awards for Excellence in Architecture
and Interior Design; he almost single handedly
won India’s nominations for UNESCO’s World
Heritage Site status for Champaner after a 22
year old campaign. In 2004, Grover became the
first architect in the world to win the U.S. GBC
“Platinum” Award for the greenest building in the
world.
ARCHITECT
KARAN GROVER
See interview on page 4
Mr Mayur Shah was born and brought up in
Kenya. He is a third generation Kenyan. In
1912, his grandfather left Jamnagar,
Gujarat, for Nairobi, Kenya and settled there
permanently. Mr Shah’s elder brother
Gulabbhai, his son, as well as Mr Shah’s
own 26 year old son who has completed his
studies in Economics from Manchester, UK,
are all working together in their joint family
business in Nairobi.
We met Mr Mayur Shah at our Vaastuyogam
office when he was on one of his bi-annual
social/business trips to India.
Excerpts from the Interview:-
I began my business career from our retail
stores and then about twenty one-years ago
I moved on to manufacturing polyester
buttons and fibre glass mouldings. As we
kept growing, we upgraded ourselves from
one business to the next but as part of the
strategy, we closed down the older
businesses to concentrate on the new ones.
Currently, we concentrate only on the
polyester buttons and fibre glass business.
I must mention here, the bold, pioneering
and entrepreneurial leadership of my elder
brother Gulabhbhai who has always been
the supporting pillar for all new business
endeavours of our family.
When we started manufacturing, we did not
have the technical skills but were helped by
a local African friend George who was into
Vaastu is a serious business
avers Nairobi businessman Mayur Shah
u May 2011
But what happens
when things go out of
hands, as they did in
our case. At such
times, with all humility
we should check
whether by intention or
otherwise we have
made some Vaastu
blunders. If the Vaastu
blunders we have
made are pointed out
to us we should rectify
them immediately
without hesitation or
worries about the cost.
this business but had retired. Not only did
George help us set up the business, acquire
and install all the machinery and utilities, he
also trained us well enough to run the factory
smoothly. He was with us for several years
but eventually returned to his village deep in
the reserves of Kenya.
Despite all the hard-work, money and
intelligence one puts into manufacturing,
there always are times when the tide goes
against you. For doing well in business,
there need to be many reasons. For doing
poorly, even one is enough. Our business
too was no exception. Around six or seven
years ago, for no apparent reason, we
began experiencing some downfalls. Our
turnover kept dipping, so did our profit and
growth. We tried to analyze where we had
gone wrong but could come up with no
answers. In fact, we were at our wits end.
Whilst we were hunting for some way or the
other that would revive the business to full
bloom, a friend of ours brought Dr Ravi Rao
Vaastu
continued on page 3
INTERNATIONAL FOOTPRINT
Mr Mayur Shah
“Despite increasing number of Indian emigrants settling in Kenya, there is enough scope
to do well here. This is because the absolutely real and daily threat of cut-throat
competition that we have in India has not yet come to Kenya. Perhaps in Nairobi you may
say that the new comer may find the business climate saturated but there are still
opportunities available in many other cities and places of Kenya where starting and
flourishing in a fresh business is still possible. Another important thing is that there is
tremendous bonding between the Indians in Kenya and they willingly share their
contacts and experiences with newcomers. The newcomer can count on a support base.
An additional point to be noted is that Kenya represents a happy synthesis between the
Indian community - of over one lakh - here and the local population. The two live and work
together here in harmony and mutual respect.
The Kenyan economy is booming. One reason is that in a fast developing world, there are
few bright spots that are not yet developed. Kenya is one of them. So, we have much
money pouring into Kenya. It comes from America, Europe, the World Bank and
everyone else.
Apart from this, Kenya is gifted with natural minerals. The Tatas have just bought out a
huge Soda Ash plant. Airtel has entered mobile telephony in a big way. Reliance has also
jumped into the fray of the oil refining business. Also, there is ample scope for plantation
farming like coffee and tea. Therefore, Kenya is the place to be in for the next twenty
years or so. There are many of business opportunities and good money to be made
here.” - Mr Mayur Shah
Mr Mayur Shah on doing business in Kenya
u May 2011 3
to our notice as a powerful and result-
oriented Vaastu Consultant who had several
assignments in Nairobi and visited the city at
least twice or thrice a year.
We invited him to do a Vaastu evaluation of
our residential and business premises. He
informed us that work needed to be done by
way of re-arranging various rooms and
furniture articles. We were passing through
trying times and willingly undertook all the
changes he advised. We did not bother
questioning him about the cost that the
changes involved. We just did as he told us
not with full faith but with full hope. Full
marks to Dr Rao for whatever it was that he
did because in less than 45 days of the
Vaastu changes that we made, we were
back in business.
But now things are different. When we first
met Dr Rao and implemented his Vaastu
changes, we did so, not with full faith but with
full hope. Today we have total faith in Dr Rao
and his Vaastu. In fact, just as some people
suggested Dr Rao’s name to me, I have
started suggesting his name to my friends
who fall in trouble.
My brother-in-law and I are working on a
new project (see box “Looking Ahead”) and I
have made sure that the whole of the project
is as per Vaastu and is done entirely as per
Dr Rao’s specifications. Even the plot that
we have purchased for our new factory has
been done only after all approvals from
Dr Rao were received.
We have informed our architect that he is to
strictly follow Dr Rao’s instructions. We
believe in Vaastu totally and have requested
him that he should accept Dr Rao’s changes
to his plans without fuss and that he should
not go contrary to Vaastu advice that is given
by Dr Rao.
After many years of experience in business
and having seen many of the ups and downs
that it involves my advice to anyone in
business is that he should take Vaastu very
seriously. We as businessmen understand
business and can face the challenges that it
throws up every now and then
But what happens when things go out of
hands, as they did in our case. At such
times, with all humility we should check
whether by intention or otherwise we have
made some Vaastu blunders. If the Vaastu
blunders we have made are pointed out to
us we should rectify them immediately
without hesitation or worries about the cost.
The sooner the Vaastu is set right the sooner
we get on to the growth path.
Despite all the hard-
work, money and
intelligence one puts
into manufacturing
there always are times
when the tide goes
against you. For doing
well in business there
need to be many
reasons. For doing
poorly, even one is
enough. Our business,
too, was no exception.
INTERNATIONAL FOOTPRINT
Looking Ahead- Mr Mayur with his brother-in-law Mr Kaushik Shah
I, too, like Mayur am a third generation Kenyan. We have been friends from childhood
and are wives are sisters. I am into the wholesale textile trade as well as the realty
business. Mayur and I had often been toying with the idea of starting something
together. We are together setting up from a scratch a brand new plastic Rotomoulding
plant together.
We were passing
through trying times and
willingly undertook all
the changes he advised.
We did not bother
questioning him or
about the costs that the
making the changes
involved. We just did as
he told us not with full
faith but with full hope.
Full marks to Dr Rao for
whatever it was that he
did because in less than
45 days of the Vaastu
changes that we made
we were back in
business.
4 Vaastuyogam u May 2011
I found that I was getting all
my clues I was learning for
my architecture from my
experiences I was having
at Champaner. Though it
was not very clear in the
beginning the idea of my
wind catcher, the idea of
the jali, the wind tower, the
cooling of buildings, the
large thick walls with small
o p e n i n g s a n d t h e
predominance of the sun
etc were central to the
planning that went into our
old heritage buildings.
They have introduced me
to Agni (Fire) and where it
should be placed and
where not. Or the idea that
the world starts from the
navel of Brahma and so the Brahmasthana
should remain open and therefore it becomes
the courtyard where life takes place. I have
started basing my architecture around these
principles and motifs. I have gradually realized
that working in consonance with climate is
working in consonance with Vaastu.
I remember on many occasions my drawings
would be taken to a Vaastu consultant and the
client would come back and tell me, “we didn’t
know that you were a Vaastu believer.” I would
reply that I am not but I do believe in
climatology and since my buildings are
climate responsive they are pro-Vaastu. Very
recently we were in Kerala to do the interiors of
a large house which had already been
designed but had only begun to be built. In the
process of designing the interiors of the
house, we found that the house didn’t work.
After finishing my presentation I very meekly
told the client, “Can I show you an option? I
know that’s not my job, but based on the same
footprint and the column layout I’ve
redesigned the building.” Can you believe it;
the client said, “Fantastic ! But before we go
further I will have to show this to my Vaastu
consultant.” Since I had four hours to catch my
flight and had nothing else to do in Trivandrum
I requested that we meet the Vaastu
Tradition as a Viable Methodology For Contemporary Design
Architect Karan Grover passed Bachelor of
Architecture in 1974 from the M.S. University
of Baroda with a Gold Medal for his thesis on
"Pedestrian Precincts". He was awarded Post
Graduate Diploma in 1975 from the
Architectural Association in London under the
tutorship of John Turner for the thesis
"Housing the Urban Poor in India". Mr Karan
carried on partnership practice from 1975 to
1985 under the name "Patel & Grover" From
1985 he has been operating his firm Karan
Grover and Associates’ from Vadodara and
works across India.
Karan Grover & Associates (KGA)
concentrates on working with tradition and the
interpretation of tradition as a viable
methodology for a contemporary design
process. The firm is involved with over 50
major projects all over the country ranging
from institutional buildings to industrial
architecture and corporate interiors.
We met Mr. Karan Grover at his Vadodara
office.
Excerpts from the interview:-
I spent the first 10 years of my professional life
designing buildings that were completely
irrelevant to India. This was partly because all
our education was western oriented. We learn
about Corinthian columns from Italy and
Dormer windows from England but we don’t
learn about the Indian Chowk, or Aangan, or
Brahmasthan. Simultaneously I was working
on the buried city of Champaner to get it
nominated as a UNESCO, World Heritage
Site. I realized that there was no connect
between the buildings I was designing and
the people for whom I was designing. So, I
separated from my good friend and partner
Manoj Patel to start my own firm Karan Grover
& Associates.
ARCHITECT’S VOICE
continued on page 5
Architect Karan Grover
I have studied Vaastu. Perhaps not in the detailed, arduous and structured way a professional Vaastu consultant like Dr Rao might have but in sufficient quantities to have a deep grip on the subject. I strongly believe that if architects built with respect to the land and respect to the materials they use and with respect to the climate, then their buildings will by and large be Vaastu compliant.
Karan Grover & Associates
u May 2011 5
continued on page 6
consultant immediately. The Vaastu
consultant went through my designs and
remarked, “I have never seen anything like
this before. The old design is horrible and if
you want my advice; forget the interiors, give
the architecture to this architect.” We are now
doing the interiors and architecture of the
place as well as a fantastic 5 star hotel for the
same client.
I want to say that there is a certain arrogance
in the architect which is surfacing since recent
times. He feels he has technology on his side
and therefore he can do anything; and yet do
no wrong. If it is hot he can bring in air-
conditioning; if it gets dark, he can bring in
more lighting and so on and so forth. And to
this I say that if all of us architects had done
our jobs as we should have done them, there
would be no role for a Vaastu consultant
because in-built in our studies, at the base of
all our architecture there is this idea of science
that has been used by these incredible old
Indian buildings. Unfortunately, at some stage
we lost our roots and mastered imitating the
West which is the most ridiculous thing to
have done because by doing this we are
bypassing and our DNA, our culture.
I do not want to get into an argument of what is
right or what is wrong about Vaastu. People
believe in Vaastu and there is no denying it.
Architects
Vaastu
ARCHITECT’S VOICE
continued from page 4
Architect Karan Grover - Background
£ Karan Grover and Associates is 25 years old. After being
flooded out of their basement office 4 years ago, they have
moved to the top floor in a building in Vadodara on the banks of
a tiny brown nala - the famous Vishwamitri River set amidst
1000 acres of green; with 23 crocodiles which sun themselves
near the office cars every morning.
£Karan Grover has been differently labelled on several
occasions - as a "Man of Taste" in the Economic Times, for his
interest in food; on the cover of the construction journal
magazine as one of the "Hot Architects" in India; as a "Charismatic Crusader" in Verve
magazine for his campaign for heritage, conservation and sustainability; recently as
one of "India's 50 Most Stylish Men" along with Amitabh Bachchan, India's leading film
icon.
£He has been the Founder Secretary of the Heritage Trust, Vadodara and its
President since 2001. Heritage Trust, Vadodara is a group of local citizens working for
the conservation of the city's Heritage. The Heritage Trust gained international
recognition when Champaner won the nomination as one of the 100 Most Endangered
Sites of the World Monuments Watch List, New York, for the year 2000.
£State Convener of INTACH Gujarat since 2001.
£Winner of several All India competitions including the Vidhan Sabha for the Goa
Legislature Assembly.
£Selected as one of 14 architects in Asia for the "Roots" Exhibition, sponsored by the
Fujiya Corporation in Tokyo and was invited for the inaugural ceremony of the function.
£Karan Grover was a visiting Professor of the M.S. University and an active speaker
in various forums in India and abroad. Invited by Washington University for the
Graduation Address of the Department of Architecture in St. Louis in 1996.
£Karan Grover & Associates won five Architectural Awards in the year 1997:i) The IIA-Snowcem Award for “Excellence in Urban Architecture” for General
Electrical Plastics India project at Gurgaon. ii) The JIIA Commendation Award for “Excellence in Industrial Architecture”
for Castrol India Ltd. factory at Silvassa. iii) The IIID-MK India Award for “Excellence in Commercial Interiors” for the
Showroom of Sanghvi Exports Pvt. Ltd. at Mumbai. iv) The IIID-MK India Award for “Excellence in Corporate Interiors” for the
Godrej Transelecktra Research & Development Centre at Vikhroli, Bombay.
v) The JIIA Award for “Excellence in Residential Architecture” House for
Urvashi Devi of Baria at Baroda.
£Karan Grover & Associates won an Architectural Award in the year 2002: CII/ABB
Institute of Quality in Bangalore awarded the Indian Institute of Architects (IIA) -
Snowcem Award for the outstanding Public Building of the year.
£Karan Grover & Associates has won in November, 2003 the prestigious PLATINUM
award under Version 2 of LEED (Leadership in Energy & Environmental Design) from
the US Green Building Council for the CII-Sohrabji Godrej Green Business Centre in
Hyderabad - the first architects in the world to get this highest possible award.
£The company is also involved in Heritage Conservation Programmes and has
prepared a Master Plan for the Heritage Conservation of Buildings and Precincts in
Baroda.
Architect Karan Grover
ARCHITECT’S VOICE
continued from page 5
Almost 80% of my clients believe in Vaastu. To
give an example, I was working with the Birlas
on a project. They had this 30 acre plot for
which their Vaastu guy found the topography
to be faulty. He asked them to raise it by filling
it at places. This the Birlas did willingly even
though it entailed a tremendous cost.
What happens with Vaastu is that a person
implementing it goes through a serious
revision of his mind-set. He believes that now
that he has done the Vaastu corrections all is
going to be well. He starts working more; he
gets on to high confidence levels. He works
more aggressively, more honestly , more
forcefully and as a result of all this personal re-
engineering things begin to improve. But my
submission is that Vaastu is only an anchor;
that if you could muster up a positive outlook
some other way, you would still get the same
results. Vaastu or no Vaastu.
I have studied Vaastu. Perhaps not in the
detailed, arduous and structured way a
professional Vaastu consultant like Dr Rao
might have but in sufficient quantities to have
a deep grip on the subject. I strongly believe
that if architects built with respect to the land
and respect to the materials they use and with
respect to the climate then their buildings will
by and large be Vaastu compliant.
I see Vaastu implementation strictly as a
customer requirement which must be
incorporated in the brief right from the start.
The idea that Vaastu will play havoc with
design is humbug. Vaastu has a hierarchy of
Vaastu Implementation
locations that begins with the best and most
suitable place for a particular activity to
something that is slightly less suitable but not
really bad to something that is far lesser
suitable but still not bad to places that are bad ,
very bad etc. So you have a very best location
to a location that you must avoid at all costs.
Even in the bad cases Vaastu might have a
countervailing remedy. Therefore, you could
lower your call on a particular room by locating
it in a slightly less Vaastu compliant place.
Harsh as it may sound, I am truly ashamed of
most of the architects. I am ashamed because
they take shortcuts. They abuse the land,
disregard climate, have lost contact with
people and are building buildings to boost
their egos and squander finite resources . All
this happens because they are no more
sensitive and have lost the sense of the
sacred. They now have a situation where
people from outside the profession are
Architects
6 Vaastuyogam u May 2011
continued on page 7
I spent the first 10 years of my professional life designing buildings that were completely irrelevant to India. This was partly because all our education is western-oriented. We learn about Corinthian columns from Italy and Dormer windows from England but we don’t learn about the Indian Chowk, or Aangan, or Brahmasthan.
Fort Hotel, Muscat, Oman
Institute For Plasma Research, Gandhinagar
coming in to correct their buildings and I am,
here, not just referring to the Vaastu
consultants alone.
Allow me to retell a mythical story maybe over
two thousand years old.
“A person went to a master and said I want to
become an architect, so I have come to you.
The master replied that before he could
become an architect he should learn about the
human body so you go to so and so and he will
teach you about the human body. When the
person went to a guru, to learn about the
human body he was told that before learning
about the human body he should learn dance
because knowledge of movement was
essential. So this person went to another guru
to learn dance and was told that how could he
learn to dance if he had no knowledge about
Should Architects learn Vaastu?
ARCHITECT’S VOICE
continued from page 6
u May 2011 7
Harsh as it may sound, I am truly ashamed of most of the architects. I am ashamed because they take shortcuts. They abuse the land, disregard climate, have lost contact with people and are building buildings to boost their egos and squander finite resources. All this happens because they are no more sensitive and have lost the sense of the sacred. They now have a situation where people from outside the profession are coming in to correct their buildings, and I am not referring to the Vaastu consultants alone.
Champaner-Pavagadh - World Heritage Site
Champaner-Pavagadh has been declared a World Heritage Site on July 2, 2004 at the
World Heritage Convention of UNESCO in Suzhou, China. This is the first time that the
work of an NGO – Heritage Trust (of which Karan Grover is the President), has been
instrumental in getting World Heritage Site status for a site – the first site in Gujarat and the
26th in India.
Situated about 45 km away from Vadodara city in Gujarat, the Champaner-Pavagadh
UNESCO World Heritage Site is a concentration of largely unexcavated archaeological,
historic and living cultural heritage properties cradled in an impressive landscape which
includes prehistoric sites, a hill fortress of an early Hindu capital, and remains of the 16th-
century capital of the state of Gujarat. The site also includes, among other vestiges,
fortifications, palaces, religious buildings, residential precincts, agricultural structures and
water installations, from the 8th to 14th centuries. The Kalikamata Temple on top of
Pavagadh Hill is considered to be an important shrine, attracting large numbers of pilgrims
throughout the year. The site is the only complete and unchanged Islamic pre-Mughal city.
The Word Heritage site status has helped the Champaner area in many ways. Overall
progress is clearly visible. Throughout the day area is full of tourists. This has
strengthened the local economy and the labour migration to surrounding cities has
reduced. Locals guide tourists, supplementing their income or sell handicrafts and local
jungle fruit. The deserted 15th century capital of Champaner was first excavated by late
professor R N Mehta of the M S University in the late 1960s.
(We shall discuss Champaner - Pavagadh in detail in our series “Conservation and Indian heritage
sites to be carried shortly.)
music and rhythm. He was then told that to
learn music and dance he must first know
what to eat and how to cook. So, in the pursuit
of architecture this “student” who wanted to
learn to be an architect spent over thirty years
learning to cook, eat, sing, dance and learn
about the human body and every time he
mastered one art he was told that it was
incomplete if he did not know about yet
another discipline.
The moral of the story is that architecture is an
extraordinary profession where you have to
know about life in all of its aspects including
structure, ecology, air quality, environment,
technology, building construction, behavioural
sciences, acoustics, lighting and so much
more and more. To add to all this it would be a
good idea to have a short course on Vaastu as
well, maybe something like a semester of two
months like just we have on psychology etc
Dr Riddhi Shukla is a Consul tant
Gynaecologist & Obstetrician practicing at her
own Arogyam Spec ia l i t y Hosp i ta l ,
Navrangpura, Ahmedabad.
She is also running a high-risk pregnancy unit
at Sterling Hospital, Ahmedabad and is a
specialist in ensuring delivery in complicated
pregnancies like pregnancy with jaundice,
kidney disease, AIDS, etc.
We met Dr Riddhi Shukla at her Arogyam
Speciality Hospital in Ahmedabad.
Excerpts from the Interview:-
My mother wanted me to become a doctor as I
was always inclined towards study. She
emphasized that everything can work
together in life; that a career could co-exist
with household responsibilities. When I could
not get admission in a medical college in
Ahmedabad due to a shortfall of half a mark, it
was my mother who prevailed upon my father
to let me go and study at Baroda Medical
College. I was the apple of my father’s eye. He
wanted me to be at home with him every day.
My mother explained to my reluctant father,
“Tare aevu manvanu ke thaiaine vaile parnie
ledhee!” (“Assume that you have married off
your daughter a little early!”) Be that as it may,
there was a pall of gloom over the house while
I was away at Baroda. On Fridays, I would
come for the weekend to Ahmedabad and it
was only during these days that the house lit
up with cheer. My brother would always
comment, “Now that you are here, mummy will
cook all the fancy stuff.”
The one and a half years that I spent at Baroda
Medical College were the watershed of my
life. Prior to that, I had never even gone to a
bank, a vegetable market or travelled alone in
buses or trains. At the Baroda hostel, I had to
Baroda Days
fend for myself. The education was entirely in
English medium which only made matters
more difficult for me, as I came from a Gujarati
medium background.
After one and a half years in Baroda, I returned
to Ahmedabad and pursued my MBBS and
post-graduation studies here. I will always
remember the long days away from home at
Baroda. They drove me to rely on and become
friends with many of my hostel mates. The
friendships became so strong that even today
– after almost two decades – some of my best
friends are from my Baroda days.
Though my marriage to Ketan was an
arranged one, we both knew each other well
since Ketan’s brother Divyang is married to
Ami, a very close friend of mine. Ketan was my
senior and helped me during my studies. We
were engaged for two years. During this time,
he was in Mumbai and I in Ahmedabad.
Despite our busy residencies we made time
and met each other every month either in
Ahmedabad or in Mumbai.
Ketan’s residency was very stressful. He had
more than his share of bad times during his
stay at Mumbai. Around this time Divyang and
Ami left to settle down in London and
thereafter his father, Dineshbhai was
diagnosed with renal failure and passed away
With Ketan – The Early days
Dr Riddhi Shukla with her husband Dr Ketan Shukla
continued on page 9
8 Vaastuyogam u May 2011
Vaastu & Homes
Dr. Riddhi Shukla
Today, you can say we
are settled and well off.
Our practice is doing
well. Our family and
social life is uncluttered
and cosy. We could not
have asked for more. If
Ketan and I were to
explain what made this
happy story happen,
both of us may have our
different versions. But
one thing will be
common throughout our
different versions and
that will be the role
Vaastu and Dr Rao have
played.
just fifteen days before Ketan’s final exams.
He had to come to Ahmedabad to attend the
final rites etc., and return immediately for his
exams. Yet, no doubt due to the blessings of
his father – he stood first in Bombay
University.
Our ambitions after marriage were nominal.
We both wanted safe jobs in government
hospitals and lead a simple, hassle-free life
with friends, relatives and family. We found out
– both Ketan and I – that we were not cut out
for the politics, bureaucracy and apathy that
are the rule in government hospitals. I got a job
at a family planning centre where the doctors
were to supervise family programs in the
slums. To my dismay, I found that no doctor
had ever visited any slum for the last ten
years; they were merely rubber stamping
fictitious reports and collecting their pay.
Ketan was toiling over 15 hours a day. His
assiduous and honest approach baffled his
peers and he – like me – soon got disillusioned
with the system. In time, we both left our jobs
and set up our private practise. This was the
time we accidentally bumped into Vaastu.
To begin with, we worked out of rented
premises. I think Ketan was the first – and only
– urologist without his own set up. This is how
we began our career. Soon enough, we
acquired our own clinic and it was during the
rounds we were making, distributing the
invitation cards that a doctor friend suggested
that we should get the clinic layout etc.,
approved by Dr Rao, a seasoned and proven
Vaastu consultant. Ketan would not have any
of it. The opening of the clinic was just a week
away and there was no room for any
alterations that the Vaastu consultant was
bound to insist upon. That – we thought – was
the last we would see of Vaastu. Of course that
was not true, because if that were so, I would
not be here talking to Vaastuyogam.
Today, you can say we are settled and well off.
Dr Rao and Vaastu
continued from page 8
Our practice is doing well. Our family and
social life is uncluttered and cosy. We could
not have asked for more. If Ketan and I were to
explain what made this happy story happen,
both of us may have our different versions. But
one thing will be common throughout our
different versions and that will be the role
Vaastu and Dr Rao have played. In fact, the
premises itself, where we speak right now,
have an interesting Vaastu story.
After sometime at our clinic, we began
scouting for a larger place. We did find one
and were on the verge of finalizing it when we
recalled Ketan’s friend’s earlier caution about
Vaastu and his seasoned and proven
consultant. This time, unlike earlier, Ketan felt
we were not too late. We showed Dr Rao the
premises. To our surprise, he rejected it
outright. When we asked if he was rejecting it
because he felt the premises were not good
for our practice, he replied dramatically, “How
will your practice succeed if the premises itself
will remain incomplete for a long time.” Whilst
we were leaving, he pointed to a plot right
behind the place we were buying and
remarked that buying a place here would be a
good idea.”
Some months passed. On a tour to Jaisalmer
we bumped into our builder friend whose
premises we had rejected on Dr Rao’s
insistence. After we exchanged pleasantries
he enquired whether we had finally bought
any premises. We replied that we were still
scouting. “Then why don’t you have a look at
my new scheme” “Oh! You’ve started a new
scheme already?” I remarked. “Yes. Actually
the old scheme is still incomplete due to
litigation and may take quite some time to
finish, so I have decided to start a new
scheme. You will like it. In fact, it is in the plot
that was behind my incomplete scheme.” This
9Vaastuyogamu May 2011
continued on page 10
Dr. Riddhi Ketan Shukla
£
£
£
£
£
£
M.B.B.S., D.G.O., P.G.D.H.C.M, (Post graduate diploma in
Healthcare Management)
Specialist in HIGHRISK PREGNANCY SPECIALIST AND
CONSULTANT GYNECOLOGIST
She has visited the Department of Gynecology-Princess
Margaret Hospital, Swindon, U.K as an observor May 1999. She has taken training in following specialised subjects at
various well-recognized centers.
Laproscopic sterilization - Civil hospital , Ahmedabad.Microsurgery - V.S General hospital, Ahmedabad.Ultrasonography - Federation of Obstretic & Gynecology Society of India.
Endoscopic surgery - National institute of Laser & Endoscopy, Mumbai.
She has made the following presentations
Paper on “Maternal Mortality in Unregistered patients” at SOGOG 1996 at
Ahmedabad.
Paper on “Maternal and Perinatal out come in Unregistered Patients” at World
congress on Labour, Mumbai 1997.
Paper on “Prevention of Mother to Child Transmission in HIV positive patients” at
SOGOG 2003, Ahmedabad.
Invited as guest speaker at Ahmedabad Obstretic and Gynecology Society, August
2003.
Invited as a faculty AICOG 2008, Delhi, World Congress on HIV 2009, Nagpur,
AICOG 2010, Gauwhati.
Dr Riddhi is the founder of Naari a Forum for Women’s Health & Happiness and is the
West Zone Co-Ordinator of FOGSI AIDS Committee
Dr Riddhi Shukla with her daughter
came as a bolt out of the blue. Just as Dr Rao
had predicted, our builder had been unable to
complete his project. The other attractive
piece of news was that he was coming up with
a scheme on the very plot that Dr Rao had
pointed out. We saw this as destiny playing its
hand. Without delay or further thought we
bought this place.
Everything you see here is designed as per
Vaastu and has Dr Rao’s approval. It is a
simple design, not extraordinary at all, yet it
has worked marvellously well. Many of my
patients confide in me that they feel very
comfortable and at home here. This place,
where we are sitting is a favourite place for
many of my relatives and friends. Whenever
they are nearby, they drop by for a chat. Often,
I stay here overnight to attend to emergencies
and I have always found solace and comfort in
this place.
Most women, even though they are working,
always have the family on their mind. It could
be their husband’s career, the studies of
children or the health of their in-laws. I have
changed my consulting hours five to six times
to accommodate the schedules of my
children.
Vaastu has certainly helped me with the
Vaastu and the Study-Room
10 Vaastuyogam u May 2011
hours for study even though the children were
on their own now. So, I have taken up a
management study course, which frankly is
tougher than studying medicine. In a way,
therefore the Vaastu of the study room has
bound me to education.
This is only a slight exaggeration, but I can say
that I do not even drink a glass of water without
consulting Dr Rao. I have experienced the
impact of his Vaastu advice in my career,
family and social life.
Currently, we are having a new house being
built at Rancharda - a suburb of Ahmedabad
and have planned it as a weekend home right
now but in the distant future we might actually
shift there. We bought this place with the full
involvement of Dr Rao in the selection of the
plot and the design of the house.
Now that construction has begun, I am very
nervous that some silly oversight might upset
the Vaastu balance of the place. We explained
to our architect that we wanted our house to be
in accordance with Dr Rao’s advice I
constantly prevail upon Dr Rao to keep a
check on the work.
For me and for Ketan the perfecr Vaastu of our
place is as important as the place itself.
because we know that having a proper Vaastu
house is pivotal to a happy life.
Conclusion
continued from page 9
Dr Riddhi Shukla with family
Everything you see
here is designed as per
Vaastu and has Dr
Rao’s approval. It is a
simple design, not
extraordinary at all, yet
it has worked
marvellously well. Many
of my patients confide
in me that they feel very
comfortable and at
home here.
children. My children did not have any formal
tuition till class VII. I myself taught them. Here,
the Vaastu-oriented deign of their study room
has helped. The three of us – my son,
daughter and I – got off fabulously during
those formative study years. Each day, I spent
three hours in that room teaching them till
finally I developed a love for learning. Ketan
insisted that I should reserve those three
Cisco Systems is the world leader in
manufacturing Network-related equipment.
An extremely successful networking
company, Cisco was present when the
Internet was emerging. It was there before the
Internet took off as a giant industry and it grew
with the Internet. Its devices, routers and
switches are the backbone to a large
percentage of the structure of the Internet. In
addition to organic growth, Cisco also
expanded through the acquisition of
companies that it saw representing future
technologies.
Leonard Bosack (Born in 1952) along with his
wife Sandy Lerner, were the founders of Cisco
Systems. Leonard Bosack met his wife Sandy
at Stanford where she was the manager of the
Business School lab, and the couple married
in 1980. In 1984, they co-founded Cisco with
the aim of commercializing the Advanced
Gateway Server. The Advanced Gateway
Server was a revised version of the Stanford
router built by William Yeager and Andy
Bechtolsheim.
Bosack and Lerner designed and built routers
in their house and experimented using
Stanford's network. Initially, they went to
Stanford with a proposition to start building
and selling the routers, but the school refused.
It was then that they founded their own
company and named it "Cisco”.
It is widely reported that Lerner and Bosack
designed the first router so that they could
CISCO SYSTEMS
CISCO SYSTEMS
Networking and Internet giantrides high on a unique logo
connect the incompatible computer systems
of the Stanford offices they were working in
and send romantic love letters to each other.
However, this has now been written off as a
manufactured corporate legend.
Cisco acquired a variety of companies to bring
in products and talent into the company. In
1995-1996, the company completed 11
acquisitions. Several acquisitions such as
Stratacom, were the biggest deals in the
industry when they occurred. Many of the
acquired companies have grown into
$1Billion+ business units for Cisco.
In the year 2000, at the height of the dot-com
boom, Cisco was the most valuable company
in the world, with a market capitalization of
more than US$500 billion. In 2009, with a
market cap of about US$108 Billion, it is still
one of the most valuable companies.
The Company has built its Globalization
Centre East in Bangalore for $1 billion and
20% of Cisco's leaders will be based there.
(This article is based on research from
published and unpublished sources, as well
as from the internet.)
u May 2011
Golden Gate Bridge Illustration
The name "cisco" is not an acronym, but an abbreviation of San Francisco. According to
John Morgridge, the company's first president, the founders Len Bosack and Sandy Lerner
hit on the name and logo while driving to Sacramento to register the company. They saw
the Golden Gate Bridge framed in the sunlight. The logo was seen by them as a modified
version of the past that would shape the future. Plus it looked really “cool”. They hoped the
logo would convey something about creating an authentic life and making a living at
something you believe in, in a place you love, with people you really like to be with.
The name cisco Systems (with the lowercase "c") was continued in use within the
engineering community at the company long after the official company name was changed
to Cisco Systems, Inc.
Rao Speak
The logo uses the powerful combination of blue and red and this is its strongest point. As I
have often mentioned blue is the perfect colour for IT and IT-related businesses. The use of
font is perfect and this brings to it an appearance of harmony. The irregular and jagged vertical lines may be a good stylistic reflection of the San Francisco
bridge but don’t augur well for the company. These lines are responsible for the dearth of
internal talent which the company has no doubt made up for by an acquisition binge.
However, the company even though it may do well financially and technologically, will
remain under public scrutiny and will be unable to acquire the long term respectability of
companies like Apple or HP.
The Cisco logo that developed from
the sketch of the Golden Gate Bridge.
Dr. Ravi Rao’s on going Projects
u May 2011
u
u
u
No part of this publication may be reproduced either in printed or electronic form without the written permission of the publisher.
Disclaimer: Vaastuyogam will not be responsible for the use of any Vaastu information including tips, by any reader, directly or indirectly.
Website : www.vaastuyogam.com