welcome! chicago seminar 2015. anton hristov sitefinity product strategy & marketing...
TRANSCRIPT
Welcome!
Chicago Seminar 2015
Anton HristovSitefinity Product Strategy & Marketing
@antonhristovLearn more at sitefinity.com
Content Management System and Digital Experience Cloud
Agenda
CompanyOverview
MarketOverview
Sitefinity CMSOverview
Telerik, a Progress Company, at a glance…
Leading vendor of productivity tools and solutions for developing and delivering engaging customer experiences
Progress (est. 1981) acquired Telerik (est. 2002) in 2014
Global company, with ~2,000 employees, providing solutions to over 140,000 organizations in more than 180 countries
Numerous business awards, hundreds of technology awards
Publically traded on NASDAQ under the symbol PRGS
15,000+ Website
s 300+ Solution Partners
11,000+Customers
Learn more at sitefinity.com
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CompanyOverview
MarketOverview
Sitefinity CMSOverview
Digital Marketing Technology Opportunity
IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast
Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwide-marketing-technology.html
Telerik Sitefinity
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Efficiency
Publication
Cost-driven
Clicks
"Big Bang"
Effectiveness
Engagement
Revenue-drivenBusiness Goals
Iterative
Web Content Management
Customer Experience
Management
Transformation
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Transformation
Digital Marketing Today
Digital Marketing Tomorrow
Customer data stored in various disconnected systems
It’s hard, time consuming or impossible to analyze and make sense of all customer data
Adapting the experience to customer behavior is challenging
Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate
Aggregate - customer engagement data from all channels and all systems is stored in one central place
Analyze - large amounts of customer data are dynamically analyzed by algorithms to map out the customer journey and provide real time insights and recommendations
Personalize – optimize the experience of each customer across channels
Measure – attribute marketing activities to the success of the business and prove ROI
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These Trends Pose a Lot of Pressure on IT Teams
IT teams struggle with…
CMS platforms that often don’t allow marketers to be more autonomous
IT does not have the infrastructure to help marketers collect and analyze effectively customer data to create personalized digital experiences
IT has to do more with less: front end developer teams
need to make more customizations
backend developers need to integrated with various data sources
The business wants to…
CompanyOverview
MarketOverview
Sitefinity CMSOverview
The Sitefinity Platform
Content Management and Commerce
• Web Content Management
• Digital Commerce
• Mobility
Extensibility and Integration
• Enterprise-wide Deployment
• Extensibility
• Integration
Experience Management and Analytics
• Customer Experience Management
• Advanced Marketing Analytics
Sitefinity Platform Benefits
Gain marketing agility
Content editors can create, edit, approve and publish content without help from IT
Innovate, while maintaining control, security and low IT cost
Software teams can easily extend and integrate the platform with other systems
Optimize the customer journey and increase conversions
Marketers can track, analyze and shape every step of the customer journey
Gain Marketing Agility
Unparalleled productivity for marketers
• Intuitive user interface
• Create pages and forms with drag-and-drop
• Preview how your content will be displayed on mobile devices
• Optimize your content for search engines
• Deliver personalized experiences
Ranked #1 in Usability in the Gleanster 2014 Web Content Management Report.
Data aggregation and preparation
Digital Experience
Cloud
Sitefinity Digital Experience Cloud (DEC)
Measurement
Customer Journey Optimization
Customer Journey Analysis
Marketing Automation
Social Media
CRM
Custom
Mobile Apps
Website
Innovate, while maintaining control, security and low IT cost
Mobile Support
• Support for all mobile scenarios
• Built-in Responsive Design Engine
• Built-in Mobile App Builder
• Integrates with Telerik Mobile Platform
Extensibility
• Module Builder for rapidly building dynamic modules
• Rich extensibility model
• Fully exposed API
• Technology agnostic UI customization framework
Integrations
• Out of the box connectors for SharePoint, MS Dynamics CRM, Marketo, etc.
• DataDirect technology for easy connectivity
MVC and Webforms Support
• Build modern, fast and easy to maintain websites using the latest Microsoft ASP.NET technology (MVC and/or Webforms)
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Industry Recognition
Sitefinity CMS was recognized for its great value, mobile strategy and integration story in the WCM Magic Quadrant report in 2014.
Sitefinity CMS was ranked #1 in Usability in the Gleanster 2014 Web Content Management report.
Sitefinity CMS was recognized in the Digital Customer Experience Delivery and Web Content Management for Digital Experiences reports in 2014.