welcome chinese certification · respect standard certification promotion b2c & b2b welcome...
TRANSCRIPT
Welcome Chinese Certification
Welcome Chinese
An Official Certification of Hospitality Standard forthe International Tourism Market based on servicestandard for Chinese travelers issued by ChinaTourism Academy (CTA) a responsible Institutionad hoc from China National Tourism Authority(CNTA) in partnership with Select Holding UnionPay and CCTV
PARTNERS
SELECT HOLDINGInternational holding company in the tourismfield with representative offices in ShanghaiHong Kong New York and Chicago who has10-year exclusive partnership with CTA for theissuing of certificates in the worldwide market
CHINA TOURISM ACADEMYInstitute under China Ministry of Tourismspecialized in research of policies and other issuesrelated to the tourism development andpromotion of international exchanges for Chinesetourism industry
UNION PAY
Unique circuit of credit card in China
CHINA CENTRAL TELEVISION (CCTV)
Chinese State TV Program with 40 channels
Objectives
Guarantee better services for Chinese tourists abroad
Support the development of travel business in China
Provide ldquoWelcome Chineserdquo as a reference point to Chinese tourists abroad
Assist strategic partners in developing business abroad
How to apply
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome Chinese
An Official Certification of Hospitality Standard forthe International Tourism Market based on servicestandard for Chinese travelers issued by ChinaTourism Academy (CTA) a responsible Institutionad hoc from China National Tourism Authority(CNTA) in partnership with Select Holding UnionPay and CCTV
PARTNERS
SELECT HOLDINGInternational holding company in the tourismfield with representative offices in ShanghaiHong Kong New York and Chicago who has10-year exclusive partnership with CTA for theissuing of certificates in the worldwide market
CHINA TOURISM ACADEMYInstitute under China Ministry of Tourismspecialized in research of policies and other issuesrelated to the tourism development andpromotion of international exchanges for Chinesetourism industry
UNION PAY
Unique circuit of credit card in China
CHINA CENTRAL TELEVISION (CCTV)
Chinese State TV Program with 40 channels
Objectives
Guarantee better services for Chinese tourists abroad
Support the development of travel business in China
Provide ldquoWelcome Chineserdquo as a reference point to Chinese tourists abroad
Assist strategic partners in developing business abroad
How to apply
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
PARTNERS
SELECT HOLDINGInternational holding company in the tourismfield with representative offices in ShanghaiHong Kong New York and Chicago who has10-year exclusive partnership with CTA for theissuing of certificates in the worldwide market
CHINA TOURISM ACADEMYInstitute under China Ministry of Tourismspecialized in research of policies and other issuesrelated to the tourism development andpromotion of international exchanges for Chinesetourism industry
UNION PAY
Unique circuit of credit card in China
CHINA CENTRAL TELEVISION (CCTV)
Chinese State TV Program with 40 channels
Objectives
Guarantee better services for Chinese tourists abroad
Support the development of travel business in China
Provide ldquoWelcome Chineserdquo as a reference point to Chinese tourists abroad
Assist strategic partners in developing business abroad
How to apply
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Objectives
Guarantee better services for Chinese tourists abroad
Support the development of travel business in China
Provide ldquoWelcome Chineserdquo as a reference point to Chinese tourists abroad
Assist strategic partners in developing business abroad
How to apply
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
How to apply
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
RESPECT STANDARD
CERTIFICATIONPROMOTION
B2C amp B2B
Welcome Chinese Certification
Is a certification FOR ALL THE HOSPITALITY AND TOURISM RELATED CATEGORIES (hotels shopping mallsairports airline railway operators entertainment parks restaurants museums archaeological parks etc)Thanks to this membership they are promoted on B2B and B2C Chinese market
Depending on the category different levels of Certification are available to enable various form and type ofpromotions in China
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome Chinese Certification
DEPARTMENT STORES - OUTLETS
SIGHTSEEING BUSES
AIRPORTS
CAR RENTALS
ENTERTAINMENT PARKS
MUSEUMS
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Bronze Level Certification ndash Required Services
bull Presence of CCTV channelbull Presence of a second channel in Mandarinbull Presence of Welcome Chinese Magazine in hotel lobby
Silver Level Certification ndash Required Services
bull All the services required for Bronze levelbull Acceptance of Union Pay credit cardbull Kettle and tea set in the room
Gold Level Certification ndash Required Services
bull All the services required for Silver levelbull Chinese breakfast availablebull Welcome Chinese Information Kit availablebull Mandarin speaking personnel or on line assistancebull Special discount for Welcome Chinese cardholders (starting from 2015)
HOTELS CERTIFICATION STANDARD
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Benefits
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome to Join lsquoWelcome Chinesersquo Program
Participating in Welcome Chinese CertificationProgram allows your business to enter into highlevel partnership with CTA and enjoy a numberof benefits aimed at promoting your travelbusiness in the Chinese market 1048577
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome Chinese Benefits
DIFFERENT LEVELS OF VISIBILITY ON PROMOTIONAL PLATFORMS ONLINE amp OFFLINE depending on the typeof certification obtained
WE KEEP YOU INFORMED ABOUT CHINESE MARKET and let the Chinese market know what we are doing inorder to provide the best services
SPECIAL REPORTS AND MARKET INSIGHTS PROVIDED BY COTRI
CONSTANT PRESENCE ON
B2BMarket
B2CMarket
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
HyChinesecom
MARKET B2CWWWHyChineseCOM
The presence on the website is guaranteed to allparticipants The site is a platform from which travelers canfind useful information for their trips abroad
During the trip Chinese tourists will be able to access thewebsite and geo-locate themselves and identify where theycan find companies that are ready to welcome them
Hotel profile will have the link of your booking page on thewebsite
The website is in Chinese language and is placed only onChinese research engines
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
bull Domestic
9 Chinese Road Shows amp 7 Travel Fairs
bull Overseas
2 Road Shows+ 1 Travel Fair
In cooperation with CTA Chinese Ambassador to Italy Visit Britain (UK Tourism Board) and Italian Tourism Board WCN completedthe first debut in Europe tourism market and attended the international travel fair WTM WCN got a strong feedback in Europe
bull B2B Market
More than 250 certified businesses The certified categories expanded to other categories as wellCooperated closely with China Tourism Academy China Union Pay CCTV
bull B2C Market
Followers increased quickly on social networks (Weibo amp WeChat) The number of followers has reached 10000 sinceHyChinesecom has been officially launched
bull Media Exposure
The total media value of this year is more than 645395 EUROWe built strong relationship with 138 mainstream local and national medias including print media TV and online
2014 Welcome Chinese Program Highlights
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Year of 2014 Year of 2015
Objective bull Draw attention to B2B market to increase more touristic offers
bull Raising awareness to B2C Chinese market draw attention of the public and encourage the tourists to use WCN as guaranteed circuit for their trips
Product bull B2B website bull B2C website bull Chinese social media Weibo Wechat Youkubull Fairs amp Roadshows
bull On line promotion activitiesbull Fairs amp Roadshowsbull Creating dedicated APPS
StrategicPartner
bull China Union Pay CCTV JSTV bull Travel guide websites (like Mafengwocom Qyercometc)bull Travel service enterprises (likeCtripcom zanaducn etc)
Region bull DomesticB2B amp B2C market Tier1 cities (BJSHGZCD)bull Abroad B2B market Europe amp North America
bull DomesticB2C market Level1amp 2 cities (provincial capitals)bull AbroadB2B market Asia Middle East and Australia
Target media
bull Newspaperbull Online websitebull TV News programbull Regional local publicationsbull Social media
bull Social media(Wechat Weibo Facebook Youku)bull Travel Entertainment publicationsbull Lifestyle publication
Activity program for Welcome Chinese marketing and promotion
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
17 Mar 2014 CMT Nanjing
09 May 2014 WTF Shanghai
Jacopo Sertoli Welcome Chinese President speech at WTF
Welcome Chinese to the most important Tourism Fairs in China
WTF Sponsor
Welcome Chinese BoothExposure of Certified hotels
09 April 2014 COTTM Beijing
Welcome Chinese Booth
CTA Co-exhibitor at COTTM
Jacopo Sertoli speech at CMT
Welcome Chinese Booth
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
29-31 August 2014 CITIE Guangzhouthe number of visitors more than 50000
Jacopo Sertoli Welcome Chinese President
speech at WTF
Welcome Chinese Booth Interactive activity with the publicInterview on CITIE 2014
10 media amp6 local travel agencies
were presence
Welcome Chinese Program Grace Liu ndash Sales amp Marketing of Welcome Chinese
19 September 2014 Road Show Xirsquoan
Reception
Lunch
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
31 October 2014Road Show Kunming
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
10 media amp7 local travel agencies based in Kunming
were presence
Participants Aiqiyi interviewing Jacopo Sertoli- President Welcome Chinese
Introduce Welcome Chinese to several travel agencies and
meet new clients on the travel fair14 ndash 16 November 2014 CITM Travel Fair Shanghai ndash the largest travel fair organized by CNTA
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
17 December 2014Road Show Chengdu
Reception
Welcome Chinese Booth
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
9 media amp10 local travel agencies in Chengdu
were presence
19 ndash 21 Dec 2014 CCTE Travel Fair Chongqing
Scan WCNrsquos QR CodeIntroduce Welcome Chinese to travel agencies and meet newclients on the travel fair
Introduce Welcome Chinese Program June Caondash Brand Manager of Welcome Chinese
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome Chinese 1st
Anniversary Celebration in October
Welcome Chinese participation in the Press Conference lsquoChina Outbound Tourism Development Annual Report 2014rsquo organized by CTA WCN program was introduced as well as the discussion on how to improve the satisfaction of Chinese outbound tourists
Jacopo Sertoli Welcome ChinesePresident
China Outbound Tourism Development Annual Report 2014rsquo
Launch Event organized by CTA
Dai Bin CTA Presidentat the opening speech
Jacopo Sertoli Welcome Chinese President
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Oversea Road show featuring CTA and
Visit Britishin July
London
Oversea Road show featuring CTA Italian Tourism BoardChinese Embassy in Italy in June Rome
Welcome Chinese CTA CNTA UK and Visit Britain Team
Jacopo Sertoli Welcome Chinese Presidentduring his speech
CCTV Interviewing Jacopo Sertoli
Road Show in London and RomeIn cooperation with Visit Britain Chinese Embassy in Italy and ENIT
Li Ruiyu Chinese Ambassador to Italy amp Jacopo Sertoli Welcome Chinese President
THE RELEVANCE OF CHINESE TOURISM AND ITS WELCOMING IN ITALYForum Discussion left to right Dai Bin - President CTALi Ruiyu - Chinese Ambassador to ItalyBeniamino Quinteri - Commissioner General of Expo Shanghai 2010Jacopo Sertoli - President Welcome Chinese
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Jacoporsquos Speech on ldquoGet ready to Chinardquo Seminar WTM
Welcome Chinese TeamWelcome Chinese Booth
3 ndash 6 November 2014 WTM Travel Fair London ndash the leading global event of travel industrythe number of visitors 98426
Meet with client on the booth
Overseas Travel Fair ndashWelcome Chinese participated in the international tourism travel show in London
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Travel Weekly
CCTV English News
CNC
Airport World
eTN Wall Street Italy
TTG Italy
Press Reviews in Italy and abroad
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Shanghai
Beijing
Xirsquoan
Kunming
ChengduChongqing
Guangzhou
Nanjing
WenzhouXiamen
Shenzhen
ShenYang
WuhanChangsha
Hongkong
Jan Feb Mar Apr May June
Road shows
Wenzhou
Nanjing
Guangzhou
Beijing or Tianjin
ShangHai
ShenZhen
Travel show
GITF Guang
zhou
COTTM Bei
jing
WTF Shang
hai
ITE Hong
kong
Jul Aug Sep Oct Nov Dec
Road shows
Wuhan or Chang
sha
Shenyang
Xiamen
XirsquoanKun
ming
Chengdu or
ChongQing
Travel show
CITM (TBD)
CITF Cheng
du
Welcome Chinese is present each month in the major Chinese cities to promote certifiedbusinesses For each Road Show is ensured the participation ofbull20 Tour Operatorsbull20 Representative Local Media
Marketing Plan 2015 ndash Road Shows amp Travel Fairs
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
How to join
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
WwwWelcomeChinesecomcn
The site for who is interested to know all about our project to register or simply tomake an inquiry
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
The main requirement to join this program is to be interested in entering Chinese marketand receive Chinese guests
Through wwwwelcomechinesecomcn
bullHOTELS clicking on Apply Now and you can register automatically After verifying the documentation and receiving the approval from CTA the full set of official certification will be issued and sent
bullOTHER CATEGORIES OF OPERATORS you can complete the contact form and then will be contacted by one of our staff to define the certification
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Staring from September 2015 all the certified businesses will have a private area on the site where
bull manage memberrsquos account
bull request to increase the visibility
bull check the interests level that is displayedin terms of visits
bull many other functions
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
More than 300 certified companies have participated in Welcome Chinese withrepresentation of 32 countries and regions all over the world
The objective for 2015 is to exceed the 1000 certified in these countries
The scope of the certification has been extended also to other businesses such as those issued to NTV ndash ITALO TRENITALIA ADR ndash Rome Airport Charles De Gaulle Paris Airport THE MALL OUTLET The Galleria Shopping Mall Valle Dei Templi amp Villa Romana Del Casale archaeological parks Ferrari Museums Maxxi Museum Cinecittagrave World Ferrari World and Yas Waterworld
Many other important players in tourism sectors will be cerfified by end of the year
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Hotel Groups and Certified Companies
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Welcome Representation
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Founded in 2013 is one of the most dynamic companies in the field of commercial representation inoutgoing Chinese tourism sector Thanks to the cooperations from the important Italian companiesspecially Ferrari and NTV who immediately qualified as the companies specialized in Italian products
HEADQUARTER operational Shanghai Office
STAFF qualified Chinese staff from tourism and communication sectors Is the right mix not only able todeliver the product to our clients but also able to make it well understood by the intermediary and Chineseconsumers
AREAS OF SPECIALIZATION
bull Commercial representationbull Tourism fairs and events B2Bbull WebDigital marketing
bull Communicationbull Design of websitesbull Booking centerbull Press office and PR
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn
Contact us
ROME OFFICEVia Saint Vincent n4 - 00135 ROMA - ItalyTel +39 06 3058533 - +39 3338137301
SHANGHAI OFFICENo5 Lane 379 West Yanlsquoan Road Jingrsquoan District Shanghai China 200040Tel +86 21 6054 7250
WWWWelcomeChinesecomcninfowelcomechinesecomcn